Go with your gut with Denise Pomaski

Denise Pomaski from the Granilla Bar has been cooking for most of her life! For the past 3 years, she has been working on exciting new denise pomaski Paleo recipes that infuse recipes from her Itailian heritage with the Paleo lifestyle! As well as being what we like to call our at home “Paleo chef”, Denise is a CrossFit athlete, as well as, Crossfit Level 1 certified and a certified Crossfit kids Coach.

Denise was born and raised in Montreal, Canada. However, she currently lives in Houston, Texas with her four children, loving husband, Kevin and her two Mastiffs Izzy and Odin.

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Tell us a little bit about you and the Granilla Bar.

I am a mother of 4. I have currently a 10-year-old, two 9-year-olds and a six year old. I am born and raised in Canada but I’ve been in the United states since I was 20, I’m currently 35. We moved to Texas from New Jersey under 10 years ago.

To rewind a little bit based on that. Basically for years I had been working on trying to do away with the traditional Quaker Chocolate chip granola bar that we would buy from Costco and my kids would eat the entire box in about 2 days. Why? Because you needed 4 of them to actually fill yourself up and they were full of crap. There was nothing nutritious in them, but my kids love them and I would just buy them. Not that I didn’t know any better but I just figured, ‘Whatever!’ Eventually I got tired of it and started trying to re-create it in the kitchen. Every time I would make a new batch I’d be pretty much the only one eating it because it was never really yummy enough for kids. At one point, they tried it and they were like, ‘yup, this is it, you got it. It’s better than the Quaker bars.’ So we stop buying those and they basically just started eating my bars instead. My 7-year old daughter said to me, ‘you know mommy why can’t you sell this in the stores?… Cause if you do, everyone would buy them and we would be rich.’

I was still very hesitant and not very confident about it. I would bring stuff in for Christmas, make these little baggies, and people were constantly asking me about the granolas, the granola, the granola. So, finally we decided to go ahead and try to see if we can make a couple of bucks here and there by selling it to people at my crossfit box.

Joshua Wiseman is the creator of Slim Palate Cookbook and I was invited to go to his book launch which was actually being held at our local farmer’s farm. My husband decide that it will be a great opportunity for me to bake a whole bunch of bars and bring them with me. It was just gonna be loaded with people that my husband thought would help me get the word out. We brought the bars there and basically that’s how the granola bar started. We called it, ‘The Granilla bar’ because the same 7-year-old who had thought that I should sell these things… she wasn’t calling it granola, she kept calling it ‘granilla’ so when we finally got to come up with a company name we just decided to call it whatever she was calling it.

What has been your most proud moment so far?

The very, very first time I saw someone take a bit of the bar and their eyes kind of just lit up and they said, ‘Oh my Gosh! This is the best granola bar I’ve ever eaten and it’s good for me.’ I can’t say that was exactly what they said that but it was along the lines and I have never had anyone react differently since. That is the most amazing feeling ever.

What is your biggest flop/disappointment?

Not being able to move forward due to lack of finances. The inability to just access money is probably been my biggest struggle.Whole Foods approached me a year ago and they wanted me in their store which was fabulous news. But we couldn’t do it because of our packaging.  We’re still waiting to do it because I need to change my wrappers so that they’re heat sealed. This takes a lot of money that I just don’t have until I can get a solid investor.

How did you come up with your sales strategy?

I just went with it. My husband helped me and we worked together on trying to just do everything we logically thought we would need to do. At the Slim Palate Cook book signing, I met quite a few people and one of them was April LeMaster. (April works for Diane Sanfilippo’s). She sat with me in that book signing and she gave me advice. She said ‘you need to be at Paleo FX this year, you need to make sure you have an Instagram account, you need to make sure that you need to have a Facebook account that’s not just your personal one, you need to have a Twitter account, you need to go home and set up a website that’s able to you to make money even if you have one order a week,’.  She kind of set my path that way and from that I kind of start posting things on Instagram.

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Tell us your biggest piece of advice to someone who is just starting out.

denise pomaski the granilla bar

 

Just go with your gut. You’ll never really be prepared enough. Just try and have all your ducks aligned, know your business plan. Figure out your goals right away so that you don’t end up in a bit of a rut when you’ve reached these milestones that you’re not ready to overcome.

Where do you see yourself and your company in 5 years?

I hope to have everyone in the nation know what The Granilla Bar is and I hope that everyone’s had a chance to eat one. With time and finances and with the proper crew we can get to all that.

What do you say to people when they say to you about the cost?

If it’s a straight up customer I’ll explain to them that the products are all, individually expensive. It’s a very expensive product to make. My ingredients are not cheap. I get the best ingredients I can find and if I go deeper with a conversation with you I’ll tell you that I don’t make as big of a profit as some people might imagine because my costs are so high at the moment. For the last 2 years all my bars have been handmade.

How do you stay balanced?

I go to crossfit everyday. If I happen to miss it then I’ll go for a run. Because running helps alleviate whatever stresses I have. I get to think about things and organize my brain.

Share one thing that you want your customers to know about you that you think they don’t know.

That I don’t have it altogether. I’m not this perfect mother. I’m not this perfect wife. I’m not this perfect women. I do the best i can with what i have. The biggest thing is people are like whats your secret? The only secret i have is that I just keep going. I don’t stop.

Where can we find you?

Click to Listen to Denise Pomaski from the Granilla Bar on the Blissful Bites Podcast in iTunes

NEW podcast giveaway! (2 Bags Blissful Eats granola, 5 Pack of Not Ketchup, sample pack the Granilla Bar and variety pack of mixes from Among Friends and Smart Cookies from Bitsy’s Brain Food) by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

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3 replies
  1. roach traps
    roach traps says:

    If you’re not too bugged out by cockroaches, you might want to visit
    the Shunanshi Tokuyama Zoo in Yamaguchi, Japan. To do this bee sure to store foods iin tight containers.
    They are related to filth and unsanitary conditions.

    Reply
  2. Kellen
    Kellen says:

    I listened to this podcast on my drive to work this week after hearing about it from Margaret at Young & Rungry. I loved hearing about Denise’s struggles and advice for starting a new business because it’s very relatable. Fingers cross that she gets her bars into Whole Foods soon! 🙂

    Reply
  3. Cayanne Marcus @healthyezsweet
    Cayanne Marcus @healthyezsweet says:

    Wow, that Whole Foods story really resonated with me. I think as a fairly new blogger in this community, it’s easy to take a look at the pros and think: “they have it all” like you said. Thank you for reminding me it’s a process with tons of ups and downs to be a success like yourself 🙂

    Reply

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