Alexis Chan created Because Cookie Dough while on the path to become a registered dietitian. Her passion is to develop ready to bake products that are made with ingredients that are actually beneficial to your health and serve a purpose within your body.
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In this episode you’ll learn:
- Why you have to be diligent in your planning process
- Why you shouldn’t feel like you’re annoying when you’re persistent
- A good marketing technique Alexis has used
- How to handle failure
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Tell us a little bit about you, Alexis Chan, and what you do.
I started this company in September last year while I was studying to be a registered dietitian. That was my original plan. I loved to make healthier and better for you cookies. However, I did not have the time, so I always ended up on a bunch of bags of random and different flours and anything I could find. I thought of making something that was ready to bake and made with ingredients that were beneficial to you. Surprisingly, I couldn’t find anything that was satisfying. I also always wanted to have my own business so I figured I would see how it would go while finishing my degree and decide from there if I want to continue. So far, it has been going very well so I’m really excited about that.
Can you share a little bit about how you got started and how you figured it out?
There isn’t really a key to it and you just have to start. I know that a lot of people put a bunch of time, money, and research to develop their product. You should definitely do it because it’s something you want to pursue – making your product as what you want it to be. There is a lot of learning along the way. This is why I wouldn’t say get hung up with anything or put too much money on it right away because you might want to change your course a little bit depending on how things are in the beginning. I called different local stores and said that I have some products that I can share. That’s how I got started.
What is your most proud moment?
I have a couple ones. We did Expo S a couple of months ago, and that was really fun. I was really proud to see that so many people within the industry were really interested with the product. Recently, there has been a lot of interest shown on Instagram from people all over the place and not just the people who are following a certain diet. That’s really validating as well.
What would you consider to be your “WHY” behind your business?
I have thought quite a few times, “Why don’t I get a real job?”. I then realized I don’t really want a real job. I was never happy in internships though they were non-profits that I really liked working with. I loved all the people and missions, but going there everyday was just so draining for me. I could never have that sort of life. The thing that keeps me going is to be able to create the type of life I want to live personally and professionally.
What would be your best piece of advice for someone who has just started out whether they wanted to start a food blog or have an actual product?
A lot of people since high school tell me that I am so amazing because I am doing what I want to do. They tell it in a way that they are almost saying that they can’t do what they want to do. I think you just have to think about what you want. I’ve never been an obsessive baker, I don’t really love baking, and cookies are not my entire life. What motivated me is the opportunity for getting myself to where I want to be and living the lifestyle that I want to have. You just have to grab that opportunity and not think about everything that can go wrong. You have to be ready for the fact that it might not always work out and you don’t have to be always disappointed. All you have to do is to start what is it that needs to be doing. In every decision that you make, make a decision based on what you want to do and what you feel, then you’re going to end up in the right place for you. It’s not necessarily where you thought it would be. But if you continue to decide based on what you enjoy doing and how you want your life to be then you will create that.
This episode was sponsored by Chicory!
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Alexis Chan is the 24 year old owner of Because Cookie Dough. Her passion is to develop ready to bake products that are made with ingredients that are actually beneficial to your health and serve a purpose within your body.