Amanda is a digital marketing consultant, mom of two, and personal trainer. Amanda has spent over 10 years helping women get fit and healthy and now she enjoys the privilege of helping female entrepreneurs in the wellness industry generate significant income with the purpose of recirculating wealth back out to their family, church, and community. Amanda uses her expertise in digital marketing and passion for wellness to empower female entrepreneurs to succeed with their small business.
Why are you so passionate about helping women in business?
I want to share a quick quote for you about why I have chosen to focus on female entrepreneurs. The quote is that, ‘A woman will spend 90% of her income on family and community, conversely men will only spent an average of 30-40% of his salary on his family and community. By investing in women it’s not simply a heart issue it’s an understanding that leaders will say, ‘If you want to be serious about solving problems in the world you need to invest in women.’ And that quote is from the entre-leadership podcast with Baret Ward. I truly want to influence our world and economy for the better. So I have chosen to focus on empowering women to generate significant income to then re-circulate back out to family, church and community.
Can you explain why having a unique purpose is so important?
As entrepreneurs we will inevitably hit up against challenges and hurdles, and if we have a purpose statement it really helps us to push past those challenges and hurdles. It also helps other people understand why they should invest in our business.
What is one or two action items to help us figure out our unique purpose?
This is definitely not something that will come immediately. If the listeners sit down immediately today for an hour and think, ‘Gosh! I need to land on this purpose that drives me? It most likely won’t come immediately. In fact for me it’s been a process over the past several years where I’ve really thought, ‘Gosh? What wakes me up in the morning? What truly fires me up? Whose problems do I really want to solve? What makes me angry?’
But I have to say, it’s important for people to be honest with themselves as well. Maybe a few people heard my purpose and they thought, ‘Wow? That sounds so great. I’m just going to make my purpose be that purpose.’ It really doesn’t work like that; we have to be honest with ourselves and really got to sit back and think, ‘Why am I gonna continue serving my audience even when I hit up against enormous challenges?’ In fact my husband even earlier this year he said to me after I hit up against major, major issues he said: ‘Anyone else I know would have quit. They would have thrown in the towel but because you have such a deep unique purpose that drives you, you continue on in spite of it and you are stronger for it.’ And frankly this has been my most successful year because I was laser focus on my purpose.
How do our listeners move beyond just posting about their product?
One thing to consider when you are establishing a content marketing strategy is, ‘How can I really solve problems for my niche market? How can I prevent my niche market from a future pain point? How can I articulate that purpose that goes outside of myself and outside of granola?’ And as you really work through those questions you will find some really phenomenal valuable content to inspire your audience with.
What would you say to entrepreneurs about live streaming and why they should be considering that?
Live streaming whether it is on Periscope, Facebook or Blab is the most effective way to implement smart, authentic marketing. When we give our followers the opportunity to connect with us face to face and look into our eyes and hear that authentic, genuine spirit that we have, it’s truly powerful.
What is a ‘Lifer’ and why it is important to find?
In business it is really important to niche down and you’ve probably heard people say that you should go about an inch wide and a mile deep when you’re initially starting a business. Really think through who is that ideal client for you to serve? As you go and implement some valuable content marketing, you will want to have that ideal client in mind and with that ideal client you will be able to attract a tribe, a group of followers, who are highly targeted and they will be the perfect client for your brand moving forward.
Tell us what has been the biggest game changer in your business.
Hiring my own business coach. I am a business coach and for years I have invested in others and really poured into them. This past year I decided to engage in a year long mentorship program with my business coach and the month that I did that, I actually had a record month. It’s a willingness to invest in myself and say, ‘even business coaches need business coaches.
Favorite business book.
My favorite business book right now Entre-leadership.
What is your number one piece of advice to get started?
Just start. The most important thing is to simply START. It doesn’t have to be perfect.
What is your piece of advice to an entrepreneur who is ready to take their brand to the next level?
It truly is not what you know, it’s who you know. And one of the most valuable strategies that I’ve implemented in my businesses in the past year is writing a list of 50 influencers who I want to engage with through the year.
How do you suggest on doing that?
My strategy is to approach someone as a fan first.
What would you say is your secret online tool?
I love acuityscheduling.com. I have 170 clients right now who I’m serving and it’s really phenomenal that they can go into acuity and schedule consults with me without my assistant or myself having to look in the calendar and manually schedule.
What do you do in your day that contributes to your success?
What is your biggest marketing pet peeve?
Watching people whether it’s a multi-level marketing company or otherwise implementing spammy sales strategies and marketing strategies based on the cookie cutter approach and frankly they are just adding to the white noise online that is today’s social media invitation avalanche.
What are three action items that listeners can literally implement right now?
- Take some time to consider that unique purpose that drives you.
- Be sure to keep reading that on a daily basis. I would also consider plugging in that purpose statement into your social media platforms through the week because it’s important that we continue reminding our followers.
- Leverage live video streaming!
Check out the AMAZING Freebie Amanda has prepared for you! Go download it here -> Amandatress.com/blissfulbites
Connect with Amanda
Enter our February Podcast giveaway (2 jars of Wild Friends Nut Butter, Variety pack of 7 soups from Splendid Spoon, 1 bag of Blissful Eats granola and Thinner in 30 by Jenna Wolfe) by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!
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