Ashley Horner is an absolute power house she has a lot of roles wife, mother, works with body building.com, has a training facility, editor-in-chief for train for her magazine, has a clothing line ebook and it keeps on going. Besides having complete training plan she offers inspiration and motivation on the daily on Instagram. I had to have Ashley on to really ask her how she does it all.
Tell us a little bit about Ashley Horner and what you do.
Right now I’m in Virginia Beach and I have a training facility out here called American Sled dogs. It’s a free training facility we offer classes and it’s an open gym membership availability and we offer this facility to anyone who has a deployed spouse. They can come train here for free and really let out their emotions out on the gym. We kind of guide them and walk them through that deployment. I’m a mother, I have 3 little boys, I’m a tri athlete, power lifter, ultra runner, pro body builder. I have the Unbroken Foundation which is a foundation that helps battered and abused women find beauty in their strength once again and I have a clothing line called Valkerie.
I love that you’re so passionate about helping women and helping military spouses. How did you get the idea to go in that direction?
It’s awesome that I have the platform that I have in social media and to be able to be that voice not only in the fitness industry but on a broader aspect internationally but I don’t just do it for likes or for follows. I feel like there’s a bigger purpose of what I’ve been building for the past couple of years some might like to call it my empire. I feel like in the last year I’ve been searching for that greater purpose. Not just being a fitness person or just a trainer but how I can reach the broken people who truly need help and military is close to my heart. I’ve always been a huge supporter of the military. I have tons of friends who are spouses of the military and not only that the battered and abused women. I have no personal stories or scars that could even compare to what they have been through but I know there is some building blocks that have to happen from the moment they reached these shelters to building themselves up, to be whole again and to really feel beautiful once again and find beauty in their strength.
To be able to have an impact on people’s lives, that’s true success. No matter what anybody wants to do, as far as an entrepreneur, if they’re passionate about it they will be successful and they’ll realize along that journey that success isn’t just about fortune, it’s not about fame but at the end of the day it’s going to bed knowing you gave 100% that you’re fulfilling your passion, you’re changing lives.Success isn't about fortune with @hornerashley #blissfulbitespodcast Click To Tweet
How did you actually start out and how did you take the leap to start so many different businesses?
I literally was broke. I had no money and I had just $5000 saved up. I put most of that into creating an online business and online store. I wrote my first ebook, Becoming Extraordinary. I was so nervous when I first launched that because who’s going to believe in my training and my philosophy. I was using social media as the platform in terms of marketing myself and showing these trainers bits and pieces of it but I was so scared and I kept telling myself, “Ashley, you just have to trust yourself, you have to trust your vision, wanting to help other people. You have to trust what you have believed in this entire time.” And so I did.
I think there’s a difference, people can have dreams and they can sit on them and think about them for years or they can go and chase down that dream and never stop until they have reached it. That’s what I do. I don’t just like think about something in my head and think, “Oh. Maybe that will work…” I find a way I want to do that. I am going to find a way to make that work.
Can you share specific moment where you just felt super proud of your business and all the things you’ve grown?
It’s been awesome working with bodybuilding.com in creating the training program, Charlie Mike which is something that I wanted to do with them from day 1. On launching that training program, going out to the bodybuilding.com headquarters and standing in front of the entire staff and facility of bodybuilding.com, members and people who have been with me from day 1, like my managers and Daniel and Keith. To be able to stand up and tell them thank you for always supporting me. That was a surreal moment, to stand up in front of all those people. Another one was I recently signed with Reebok. I have 2 girls that work with me directly and they help answer emails and correspondence with some of my bigger companies that I represent, and Reebok was super impressed with the professionalism of my team that I have.
Can you share a disappointment or flop?
One of the things I really struggled with was finding individuals who have the same work ethic as I have.
How do you even to manage an account like Instagram that has 380,000 followers?
There’s really no rhyme or reason to my Instagram or my social media feed. I just try to post and be as transparent as I can and real to my followers. To really try to self reflect and remember why I started in the first place and I let my viewers really try to see that through social media.
What would you say your best tip for growing your Instagram?
I would just say make sure to at least post three times a day. Being transparent is always key as far as branding, in a world full of gold fish, how will you stand out? How are going to stand out as an individual? And what makes you different and what makes you unique? I think that is really important and what people are forgetting. They think that just because they take a picture, have a professional photographer take their photo, they’re automatically a fitness model.
What is the one thing you do in your day that contributes to your success?
Well, definitely the quiet time I have in the morning is really important. I try to have open communication with my team. There’s not one specific thing that contributes to my success. I think it’s important to have weekly team meetings. That’s something that we do in the gym that’s with my coaches.
How do you juggle everything?
Every moment of my day is my planner. I use my time very wisely. Every moment of my day is scheduled and I am very busy. I don’t think there’s a specific formula for balance. You just have to play everything as the week comes and stick to that schedule but you also have to be really flexible and know that it’s okay if you missed a training session or if you have a meeting you absolutely cannot miss. There’s ways around things just to make everything flow together.
Do you believe in balance?
Yes. I definitely believe in balance. I have a specific time where I’m not on my phone anymore. Whenever I get my boys I shut off work until they go to bed.
Tell us a little bit about your Unbroken Foundation.
The Unbroken Foundation is a brand new foundation. I will be running from Virginia Beach down to North Carolina which will be 280 miles in efforts to raise $15,000 to 20,000 to rebuild them a house. Hopefully their house will be fixed and then I can come in there and build them basically like a weight training room with one of my training programs Breaking Boundaries or Recreating New and help them with that.
Connect with Ashley:
Ashley Horner is a wife, mother, and unbelievably talented athlete. She also owns a training facility in Virginia named American Sled Dogs and is the Editor-In-Chief of “Train For Her” magazine. Ashley is also the founder of the Unbroken Movement Foundation, owner of the Valkyrie clothing line, and author of 13 ebook trainers. Ashley is undoubtedlyone of the most well-known and respected female voices in the fitness industry.
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