The Biggest 2019 Content Trends

Here are the top 5 content trends and things for 2019 you need to be aware of if you’re a content creator and you want to see big growth this year.

If you feel like you’re always putting out content and praying it does well, there are a 5 ways you can shift your focus and see really big results! I work with hundreds of influencers and I’ve started to see trends for what’s working and what’s not in 2019.

I’ve pulled out these things for you to think about and implement if you’re trying to grow your blog, your social media platforms, or you content based business. It doesn’t have to be about posting every day and killing yourself to make new material, or relying on followers or page views to be really successful. I think these trends will surprise you, and make prosperity closer than you think.

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Here are the 5 things to focus on for maximum results.

Trend 1: You have a choice. Decide Which Way You Want to Grow

grow your food blog

Do you want to build an influencer brand or do you want to build a content site? They’re very different approaches. Have you ever thought about your end goal and why you’re doing what you’re doing?

A lot of people tell me they want to make ad revenue by having a lot of content and traffic, and they also want to build an engaged brand to work with sponsors. Unfortunately, gone are the days when you can post a lot of content about different things and expect people to come to you immediately. If you’re all over the place with your focus, your people won’t understand what you are delivering and they won’t be sure what to come to you for at first.

If you want to have passive income from ads, it’s actually not passive first, because you do have to build your content and that takes time. If you want to make money from ad networks, I recommend that you really niche down your focus and brush up on SEO. Search engines will recognize your site for specific content, and this will drive the traffic that you need for high paying ad networks.

If you want to be an influencer and build a brand, you need to do something differently to set yourself apart to guarantee results for brand campaigns. You can’t just post your perfect pictures and perfect recipes and post continually and expect people to care. Focus on the audience you want to attract and create for them.

Trend 2: The Algorithm is There to Help You Not Hurt You.

instagram algorithm

Doing the same thing over and over again is the definition of insanity. This is tough love, but if you’re always cursing the algorithm then that’s crazy. You have to be a problem solver, not a complainer.

If you feel like you can’t stop feeling negative about social media growth and the algorithm changes, you should either take a break or focus on what is working. How can you try to do what’s different?

The algorithm serves up what people want to see, so if you’re living off Instagram or Facebook you should come join Shift University because we have to change that.

What is your bigger purpose of running your business, because I’m guessing you probably started to help people, not for likes or comments. Those don’t pay the bills, so figure out how you can serve people more and focus on quality of content.

It’s easy to blame the algorithms. But with a little effort we can fix that mindset and get you some serious wins.

Want to know two ways you can fix this? Create a serial experience for your people, and focus on serving your people. More on both of these below.

Trend 3: Creating serial content

Here’s the good news – you don’t have to be on the content creation treadmill anymore. If you can learn to solve problems in a sequential way you’ll be onto something. My clients and the students in Shift University who are focused on creating an experience for their audience with serial content are seeing crazy results.

Your people want a natural flow of content that builds up to something. So personal brands have to do something differently. Everyone is posting highlight reels and random content that doesn’t seem to flow.

Let’s focus on creating purposeful content. Give people an experience to what you’re doing and talk to a sub niche. Go even deeper so you can connect with your audience and increase engagement. Brands are expecting more, and so are your audience members.

Trend 4:  Your Magic Is Needed (and deliver it with serial content)

Create content your people want and can expect. It’s not boring if you’re creating content that people are excited about.

For example, I’m a huge fan of Vanderpump Rules. I love it and I expect it to be sort of the same each time. They give me a preview of the next episode or season and have me wanting more every time I watch it.

How can you get people on the edges of their seat for what’s to come? My people that are doing this are getting bigger partnerships, they’re filling their membership groups and summits. If you focus on your magic and deliver it in a serial way, your audience will keep coming back and you won’t have to worry about the algorithm.

Trend 5: 2019 Is The Year of Service  

Treat people like people and serve your audience. If you come from a place of service your business will never go out of style. Every single person that’s coming to you is someone who is taking time out of their day for YOU! Don’t discount them. Celebrate them.

People can see through your content and why you’re doing what you’re doing. If you are growing an influencer brand, you have to understand your people are everything. If you aren’t helping them and serving them, then what is the point of what you are doing?

Ask how you can help people today and then do it!

I’m really excited about these content trends. I love that we can all pull back from the content creation wheel and hone in on what we’re good at and what we love to drive traffic and to connect with and help our people.

I know you’re going to be blown away when you start to make these changes in your business. My guess is that it will help you focus on being grateful for your people and what’s already working which is the key to creating a business and lifestyle that feels good and is sustainable in the long run. Here’s to the shift in 2019!




Two Things to Do Right Now to Grow Your Business

How do you know it’s time to take a break and just take care of yourself?

My theme for the past few weeks here has been working on taking care of yourself, avoiding frustration and moving past it to feel really good?

People are worried about facebook and page engagement, but really when you look at the info directly from facebook – it’s not the time to freak out. They’re testing out different page and feed layouts in countries like Sri Lanka, not the united states. They also said IF they decide to roll it out here it won’t be for a few months.

So before we jump ship on facebook and go into a hole, I want you to do two things.

  1. Figure out how you can serve your audience. It all comes back to helping and serving. If you take care of your people, they’re going to find you. Make sure you have a place to connect outisde of social media! Use your email list.

      2.  Figure out how to take care of yourself.

Two ways to grow your business right now (hint: don't jump ship on Facebook!) Click To Tweet


Because I’ve seen so many of us (myself included) feel bummed out about where we are in business…

And I want you to know you’re not alone and that we CAN fix this and feel excited about our businesses again!

I’m sharing with you ways to feel really good about your business AND a free training from the last Food Summit with Georgie Morley. She’s talking about what she does to come back from feeling burned out.

Two weeks ago I was feeling really heavy, frustrated, burned out…and overall negative…but I had NO idea why.

I had a support call with Adrienne Dorison and she asked me one question that really helped me unravel my feelings of confusion, burnout and frustration.

She asked me: What are you doing that feels really heavy, not fun and like a TON of work for you?

Before I knew it…my answer that came spilling out of my mouth without my brain realizing it. I said…  “enrolling people into my blogger to business group.”

I created a two week free trial to test out in the group after a free challenge I held.

I feel very “mama bear” about who I let in the Blogger to Business group and I really only want people who are truly aligned with the mission + purpose of the group.

I don’t run the group for just numbers. I don’t do it to hit an easy X amount of money per month in recurring revenue. While that would be great, I run the group to provide support + accountability (and RESOURCES) for women who want to be a part of a group of entrepreneurs who have their back.

Everyone in the group is amazing and I am quite literally brought to tears at least once a week from the support in the group. Sound cheesy? Maybe, but it’s true. (plus..third pregnancy makes me…weepy 🙂 )

So…when I decided to test out a free two week trial of the group, I was nervous about it. It didn’t align with my purpose for the group.

Honestly, it just didn’t work out that well and I’ll probably never run a free two week trial again.

I was left kind of bummed out, but I had no idea why. I was just…kind of in a funk.

When I had the call with Adrienne it allowed me to step back and discover what was going on…and made me aware of the burn out path.

It also made me stop and take care of myself and my business and realize a few things:

  • I don’t need to run my business how anyone else runs theirs.
  • I can test out ideas and realize…they are not good ideas (and let it go!)
  • Talking out loud helps me understand what I’m going through
  • Journaling should be daily (funny enough the days I was feeling the worst… I had skipped my morning pages)
  • Find a mentor/coach/support group who you can lean on and talk with.

So today, like Adrienne asked me…I’m asking you:

What are you doing that you really love?

What do you do that is fun + light and makes you feel really good?

What are you doing the feels heavy and is dragging you down?

(This may be something like running your instagram account, setting up your tailwind account, creating graphics, your latest blog series)

How can you change this and prevent or walk away or improve your burn out?

Some ideas:

  • Talk with someone who has your back and try to dig into WHY you’re feeling this way.
  • Journal daily and start with gratitude.
  • Take a break.
  • Go for a walk.
  • Join a group of people who get it.
  • Try another impactful task in it’s place.
  • Hire someone to do what isn’t in your zone of genius.

When I let go of what I SHOULD be doing… that’s when my growth started happening.

Why don’t you deserve to run a blog and business that you love? Why NOT you?

So together, let’s improve burn out and the quality of our businesses.

If you want to see how Georgie from In It For the Long Run deals with burnout, watch this video of from the food summit here! (no email required!)


2018 Planning Party coming December 4th and the Viral Content Summit starts January 3rd! Tickets go on sale mid December and early bird tickets will be $199!

If you want to be added to the 2018 Planning Party go here! We’ll be writing, creating and planning goals and projects that WORK!  Find Your Focus, Make Your Plan, Increase Your Profits! Make this your most profitable year yet!

plan your goals

Frustrated over the Instagram Algorithm? Here’s what to do!

The frustration over the decrease in Instagram likes and comments has been mounting. I really feel your pain and frustration, especially when it comes to HOURS and HOURS of work you’re putting in. You’re absolutely not alone! This post goes into platform frustration and offers some other ways to use your time to help you break out of the frustration…and have success again!

Insanity: Doing the same thing over and over again, expecting different results.

Disney’s Frozen was so 2016 for us, but that theme song really says something.

We have to let it go.

What am I talking about? Your frustration (and mine…) .

Specifically the frustration of social media platforms. In January I’m leading a viral content summit (which you’ll get all the info for later in December) and we’ll be teaching you how to get your posts and blog to go viral, but for now, we’ve GOT to address the elephant in the room (or…monkey….or whatever animal you like…unicorn?)

Social media is quite literally driving people mad. I see posts every single flippin day…

…in my group. In other groups. In my inbox in emails…it’s everywhere.

I don’t have the answer to what the heck is going on with the algorithms, but I do want to just give a reality check here.

The easiest way to get over frustration…is to just let it go. When we find ourselves getting so heated and irate over social media platforms…then we need to re-access. 

I know…it’s your business, but it’s also a platform. Just *one* platform out there.

Let it go and try something new.

Over the summer I was frustrated. I had a different type of platform frustration. After a year a half of podcasts, way over 100,000k downloads, 197 episodes (and a third pregnancy!) I was planning on taking a nice summer break.

I lined up interviews, I had huge intentions of taking the summer off from interviews and pre-scheduling everything out for the entire summer.

I got everything ready. Except… I could not bring myself to edit and schedule those interviews. I would write it down every single day…and then not do it. This is extremely NOT like me. I’m an action taker.

I got more and more frustrated with myself for not doing it.

It was putting a damper on my summer.

Until one day I woke up and just said, I HAVE to let this go.

I was so concentrated on what I “should” be doing (the podcast) and how I thought I should be growing my business, that I never stopped to think about the fact I CAN and SHOULD take a break.

Katy Widrick has these two wise questions, “is it working? Is it fun?” And the second one was a big fat NO for me.

So I took an unplanned hiatus. I just stopped.

…and you know what nothing happened. Nothing broke.

I actually figured out where I should spend MORE time that produced BIGGER results. I got inside my communities and made connections. I collaborated in other ways.

I let it go.

What are you holding onto, that is making you completely crazy?

Ask yourself, is it fun? Is it working?

Now if your frustration is coming from Instagram or Pinterest, let’s try some other things out.

social media is frustrating

4 more ways to break out of platform frustration:

  • Switch it up. Create content in a different way. Do something you don’t usually do. Do videos, live stories, boomerangs, something outside your comfort zone.
  • Reach out to your audience. Email them. Get on the phone with two people. See how you can help them.
  • Collaborate with people. Find 2-3 bloggers/influencers/colleagues and see how you can work together. (In my fb group: you can find people here in this post!)
  • How can you spend your time differently? If you free up time from your frustration platform, how can you spend time to have MAXIMUM impact on your business?

I officially give you permission to take a break from what’s frustrating you. Go for a walk. Listen to a podcast. Connect with a friend. Connect with your audience.

I challenge you to walk away from the thing that is frustrating you this week! Hit reply and tell me what you’re going to do instead! A re-set is always a good thing!

Plus, as a bonus you may find yourself more inspired than ever!

And stay tuned….2018 Planning Party coming December 4th and the Viral Content Summit starts January 3rd! Tickets go on sale mid December!

plan your goals

If you want to be added to the 2018 Planning Party Wait List go here! We’ll be writing, creating and planning goals and projects that WORK!