The Goal is to Change the Way America Bakes with Loren Brill, Sweet Lorens

Loren Brill is a 30 year old New York City lifestyle advocate. She is the founder and CEO of Sweet Loren’s a cookie company founded on the promise of delicious taste and only natural ingredients. Loren is committed to building a brand of better for your treats while inspiring young women to lead healthy balanced lives.

The goal is to change the way America bakes @sweetlorens #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • How Loren launched her business and got free press.
  • How Loren connected with Hoda Kotb and got her cookies (and herself!) on the Today Show
  • If Loren believes in balance and how she manages it.
  • Her best advice to new entrepreneurs just starting out.

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Tell us a little bit about you and your company Sweet Loren’s.

I grew up in New York and I grew up in a family where both of my parents were entrepreneurs so they were crazy busy running around. Family dinners were really important. I think they really grounded our family. My whole family has a big sweet tooth so desserts were really important. At 18 I was a Yoga instructor so I started really getting interested in health and wellness and then I went to college in California. Right after I graduated, I was 22 years old, I got sick. I was diagnosed with Hodgkins Lymphoma which is the most common cancer in young adults. They had no idea why I’ve got it. I got to come back home and it just totally changed my life. I stayed in nutrition to keep my body as healthy as possible and I basically felt like I had this year off of my life so I was going to use that time to follow my passion.

I used that time to enjoy life as much as possible. I started to take cooking classes and baking classes because I love good food. I felt like there is such a disconnect between what I feel is good for you and what’s in most baked goods. If you have a sweet tooth it’s just really hard to satisfy it.

There’s nothing better than a warm cookie and so I decided to make my own. I couldn’t find it in the market place. I have a younger sister and she became my taste tester and we started working at it. I just started changing a chocolate chip cookie recipe that’s was done millions of times.  I made it whole food based, more unprocessed and actually had an improved flavor and taste.

Anyone I’ve spoken to really wanted a healthier cookie and loved the concept. At 22/23 years old I knew there was a business potential there and really a need internationally for people.  I was young. I wasn’t ready to jump in just yet. I started managing a restaurant in New York and then when I was 26 years old I entered a baking contest and won.

The judge came up to me and was like, “You need to do something with this.” And this switch went off and I just was like. I’m supposed to do this. I really feel like everything in my life has lead up to this. I feel incredibly passionate about better for you food and especially sweets and snacks. I just felt like I had spent all this time creating this recipes that I would needed to get them out and make it easy for other people to be able to bake like this at home.

That was really the concept of Sweet Loren’s. I quit my job, lived at home for 6 months and basically my family was like, “You’ve got 6 months to get this off the ground. This can’t be a hobby.” I jumped in a hundred and ten percent in and really haven’t looked back since.

A month after I launched Whole Foods we won a contest called, ‘The next Big Brand for Food.’ This is big New York City contest and we won the Next Big small Brand Award and also People’s Choice Award and it was really validating.

There was a lot of press there and they asked me, without me even thinking about it, they were like, “Why did you start this company?” I never knew anyone want to hear the story. I thought it was really in the past and it was also a hard time in my life. I wasn’t excited to talk about it but I realized that it was so authentic and it was the truth and that everyone on this point can resonate in some way because they know someone who has been affected by cancer and how it really can change your life.

I got very empowered to tell the story because it started to inspire people and connect people. I just started to grow the company and I moved to a different factory, we changed our packaging again and then about a year and a half ago we switched to our factory that we are presently in and launched as a refrigerated cookie dough.

We are now sold in Whole Foods, Fairway, the Gelson’s, the Fresh Market, Hannaford and Publix in a month. It’s exciting because we really growing and growing our team and I really feel that we are growing a brand that has a positive impact and stands for progress and better products.

loren brill sweet loren

How did the Next Big-Small brand contest propel you forward and what did the PR do for your brand?

I just learned a ton about branding, I just learned about packaging design. I learned that this is my story, these are my recipes and so I really need to hone in on what I believed in and what I wanted the brand to feel like because that translated into packaging.

I think the press, that’s where I learned how important was to tell the story and to tell the story to as many people as possible because that’s what really connected with people. I got national press over the next year and a half, I was voted top entrepreneur by Marie Claire, it was live on the Today Show and on a cover of the U.S.A Today.

Can you tell us a little bit about getting to the Today show as one of Hoda’s favorite things?

I met her at couple events in New York, literally I would be demoing my product with the table and then sampling our cookie dough at Whole Foods and she would walk in just like a customer. Then I saw her in New York on Fashion night out. I went after her and just gave her my card and I was like I would love to give you samples. I really just made a deal with myself at the very beginning that if I was going to get this business off the ground, I only had me to do this, to build this. You can’t outsource this and so I just made a deal that I would talk to anyone and everyone. I always watched her on the Today show and she’s also a cancer survivor, so I just felt that we would connect. Then I went to a book signing of hers when she launched her first book.

She was so sweet, she really listened, she was excited, she has a big sweet tooth and we totally connected and she was like, “Come by to the Today show. I love for you to be a guest.” First she brought me and my sister on just to be like a guest watching as they film the show and then I won the Next Big-Small Contest and I was on the cover of the daily news in New York and I saw her.

Our cookies were at the American Heart Health Association launched and she was getting honored and it was just another coincidence that I just went up to her and was like, “Hoda, remember me.” And she was like, “Oh my God! I just read about you.” We just had this connection and I think it was because of that contest too that she saw that we were really growing and so when we launched our packaging after we worked with that branding agency. I emailed her, it was like, “Hey Hoda, I want to send you samples.” She was like, “I want you to be on the show on Monday,” that was 4 days away.

That’s when the momentum really started because it was just non-stop since then. I didn’t know I was going to be on the show, she said I love your product and we picked it as my favorite things. The studio has all these cameras and it’s live. They put me right next to the stage right before I was going to step up on stage. They baked a ton of the cookies and gave me this platter that was beautifully stacked and they’re like, “You’re going to be on in 60 seconds.”

I was wearing 4 inch heels because I didn’t even know I was going to get to walk on stage. I leaned down to make sure there was nothing I was going to trip on, and the cookies fell on the ground. Luckily they had more cookies and restocked the platter.  We just had a really fun time and I got off stage and my phone didn’t stop ringing for 48 hours.

What would be your best piece of advice to someone who is just starting out?

I think if you find something that you’re so passionate about you will find a way and you’ll connect with something that when you wake up every morning you’ll be excited to jump out of bed and do. I would say don’t just do something that sounds like a good idea just make sure you have so much passionate about it, that bigger picture idea, because the why. That’s going to really help you just be able to create something that’s the best in the world and also it’ll give you that drive to get out of bed every morning because there’s so much to figure out. I would also say really surround yourself with the smartest, best mentors you can. I think that’s the really biggest advice I can give. And make sure you just have that community so that before you make a big decision you have people a) to talk to so that you don’t go crazy and b)that can really help you make sure your on track to meet our goal.

Do you believe in balance and if so how do you find balance?

I think life is about balance. If you don’t have balance something is going to give.

I think that when you are starting something you can definitely hustle and there are times when you are like you need to put so much into something. I think that you can’t forget that this can’t be the only thing in your life. Friends, family are very important and I think it’s important just to take a step back and make sure that you have a personal goal besides your business because I think that the happier you are personally the more that’s connected to your business.

Follow Loren Brill and Sweet Lorens!

 Loren Brill is a 30-year old, New York City-based healthy lifestyle advocate. She is the Founder & CEO of Sweet Loren’s, a cookie company founded on the promise of delicious taste and only natural ingredients.  In her early twenties, Loren was faced with and overcame cancer, which was ultimately the catalyst for the creation of Sweet Loren’s – with the goal of providing wholesomely delicious treats and ingredients you can feel good about eating. Shortly following the start of the company, Loren won The Next BIG Small Brand for Culinary Genius and People’s Choice Award, 2011. She was chosen as Marie Claire’s Top Entrepreneur in the Women on Top Awards, 2012. Additionally, Loren has been featured on NBC’s The Today Show, Rachael Ray Magazine, Vanity Fair and recently asked to appear in a Microsoft commercial for use of their products in small businesses. This organic, naturally occurring press has accelerated the launch and growth of the brand while proving the concept that the country is ready for more natural, better-for-you products.

Loren is a food blogger for The Huffington Post and a contributor to AOL’s Kitchen Daily. She is a graduate of the Annenberg School of Communication at the University of Southern California. Loren is a certified Hatha Yoga instructor and tri-athlete. She completed the Master Class in Cooking at The New School and studied with The Natural Gourmet Institute. Loren is committed to building a brand of better-for-you treats, while inspiring young women to lead healthy, balanced lifestyles.

Enter the podcast giveaway! This month’s giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

Everything begins with mindset and productivity with Kelly Roach

Kelly Roach is the host of the top rated podcast Unstoppable Success radio, an international best-selling author and CEO of Kelly roach coaching. As a former NFL cheerleader and Fortune 500 executive Kelly brings the powerful combination of proven and profitable business strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs to build profitable business around a life they absolutely love.

In this episode you’ll learn:

    • Why the things you’re most comfortable with may not align with the things that will move you forward.
    • The first strategy you should implement to maximize your time.
    • Examples of things that are net zero and wasting your time.
    • Why you shouldn’t just pump out new content constantly.

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Tell us a little bit about you, Kelly Roach and what you do.

My primary focus, my passion and most of my business is dedicated to helping entrepreneurs to launch, monetize and scale their dream businesses. I run online coaching program, I sell online courses, I do private coaching and consulting as well as do some speaking and training with in larger organizations but really it’s all focused on helping people put simple strategies and systems in place that are going to get them from point A to point B fastest, most efficient way possible with our compromising their quality of life.

Everything begins with mindset and productivity with @kellyroachint #blissfulbitespodcast Click To Tweet

What is the first strategy and system you implement?

Everything begins with mindset and productivity. People always want them best strategy to make money quickly and to get more clients and to start attracting great leads into their business but where is really begins is with mindset and productivity. And so the first thing that I always do with people is help them to identify where they’re spending their time and why they’re not producing the results that they want for their business.

Can you give an example of something that kind of the net zero or that’s actually hurting them?

One of the things that I find is most entrepreneurs spending a ton of time attempting to market their business whether that’s posting on social media, whether that’s writing a new blog post, whether that’s creating a new piece of content or working on a new product or program.

In theory that sounds exactly like what you should be doing but the problem is if you’re promoting it to no one and if no one’s reading it or no one’s seeing it or no one’s engaging with it, its net nothing. And actually it hurts you because it’s you just putting tons of stuff out there, spending your quality time, spending your great content and great information on an audience of zero.

What I always tell people is don’t worry about creating your next product, your next program, you next thing you’re going to sell, what you need to be focused on in the beginning when you need to monetize is engaging with people. There’s a million different ways that you can do that everything from old school traditional sales which is picking up the phone, to new school getting on and doing a live stream where you’re doing an educational session where that exact information that you would put in a blog that no one read, everyone on your Facebook feed gets notified that you’re going to be live and can tune in see you talk about that same thing that you’re going to write an article about but this time you have an audience and someone’s engaging with you and they’re building a relationship with you and moving one step closer to buying from you.

Kelly Roach

Tell us about your book Unstoppable.

Unstoppable brings people to a journey of the mindset, the skills and the strategies that are going to be necessary to not only achieve your top goals in your business and in your life but to create true and lasting wealth. I talk about, first the mindset necessary to create unlimited success and maybe some belief system you need to let go of, some new belief system that you need to embody. And then I start talking about the skills. Everybody wants this high level of success but no one wants to acknowledge that to get from six figures to seven figures you have to learn a new set of skills. You need to learn what the skills are first that you need to learn and grow into and then you need to set out to as aggressively as humanly possible learn those skills and people don’t tell you that. I talk about what skills necessary and what process can you are put in place to expedite those skills. Finally, we talk about building wealth. We talk about the different strategies that six and seven figures entrepreneurs need to have working for them both in their business and in their life in order to create true and lasting wealth.

A couple of the skills are, one, leadership. The only way to build a business of substance is having leadership capabilities where that business can grow beyond you, beyond what you’re capable of doing, beyond your skill set, beyond what you can personally produce which means that in order to create a true winning business enterprise you have to know how to assemble the right resources, put together a winning team, lead people and get them to dream their own dreams within the umbrella of your dream so that they’re going to work as hard as helping you achieve your goals and your business as you are.

When you set out to write this book were you like, “I’m writing this as part of my sales funnel,” or did this come before or after the podcast? How did that unfold for you?

It came after the podcast. The podcast went live within 30 days. We started closing clients from the podcast; we’ve been gaining incredible momentum every single month. It’s become our biggest lead generation tool. Every podcast that we do we create a specific text message often to for our content upgrade, people are joining our list from that and they get entered into a funnel that’s associated with whatever topic they opted in to join. I’d already been working on the book at that point and I wanted a way that I could connect with people and give them the encapsulation of everything that I’ve learned and everything they’ve achieved. It’s just another step in terms of building the funnel. People come in by buying the book as soon as they get the book, within the book is a book guide that they often attend to my list to receive.

Kelly Roach

Where do you think people should start just to start to build a sales funnel?

The first place to start is you want to get one lead generation tool done, that could be an audio training, that could be a video training, that could be a short ebook, that could be a video series. It could be whatever feels comfortable for you and authentic for you that is realistically and able to get done quickly.

The biggest thing here is, get live with something. Create one lead generation tool, then focus on advertising really, really aggressively on all of your social media channels and you’re going to really use this as a list building tool. Then what you want to do is you want to, once those people opt into your list by claiming that free gift you want to basically create an auto responder series.

The auto responder series is 3-5 emails where first you start by really orienting them to your community and welcoming them, congratulating them, making sure that they have the resource they initially opted in for and then surprising them and really over delivering with a few more pieces of really stellar content. You really want to build that affinity, build that trust, build that rapport. Then once you’ve done that, then you can invite and take the next steps.

People like to have things in bite size pieces so maybe they opt in for an ebook, then maybe after the ebook you can give them and audio/video. Then the next thing you want to be thinking about is how can I ask them to engage with me at the next level. That’s when you invite them to a live Google Hangout, a webinar or a live stream event.

Now say you’re totally new, you have no products, you have no services, you even don’t really have a business yet, the best thing you can possibly do is after you’ve built that value with them, built that trust and got them into that point, invite them to apply for a consultation with you. A phone conversation where you are going to explore their needs, explore the solution that they want, help them walk away with some key tips and strategies that are going to help them achieve whatever outcome they want or need and obviously in the process of that conversation you’re going to explore whether or not they’re going to be a fit to partner with you.

How do you stay balanced?

First and foremost, I think about my priority, and my why every second of every day and my priority and my why is my family.

I’m very,very focused on team building. I have a really seller support team. I work very hard to engage them, to empower them, to train them and to make sure that they’re in a position to help me.

How do you think the readers and listeners can start to figure out the life that they want to live?

I think with everything it’s about starting with the end in mind. I think it’s asking yourself what do you want your day to day life to look like. What time do you want to wake up? What do you want your environment in your home to be like? Do you want to be home? Do you want to be traveling? What would make you feel the most purpose and the most in alignment with who you really are and what you’re meant to do with your life? Once you identified what those things are it’s up to you to show your family through your results and through your actions that you’re in a position to make that happen.

How can we find you and how we can work with you?

If you text the word PROFITCLASS to 44222 you will be invited to the next webinar that we have coming up. We’re doing webinars and live Google Hangouts all the time where we’re basically breaking down for people how do you monetize, how do you generate leads, how do you create scale in your business, how do you attract clients vs. chasing them.

Get in touch with Kelly:

  • Kellyroachcoaching.com
  • Email me at coaching@kellyroachcoaching.com.Kelly Roach
  • Twitter: @kellyroachint
Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching.
As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 yearsKelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love.Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth.Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

Put it into the wild and see the response with Jenna from Greenblender

Jenna Tanenbaum is the founder of Green Blender, a smoothie delivery service based in New York City. She believes that healthy should be easy and fun. Green Blender sends out all the pre-portion ingredients in Super Foods to make healthy wholesome smoothies at home. When she’s not blending up the latest smoothie recipe for Green Blender she is running through prospect partner training for her next race.

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Tell us a little bit about you and Green Blender.

My name is Jenna and I’m the founder of Green Blender a smoothie delivery service. We send all the pre-portion ingredients in Super Foods to make amazing smoothies at home. I really believe that creating a healthy habit is really important to creating a sustainable healthy life.

Put your product in the wild& see the response you get, Jenna from @Greenblender #blissfulbitespodcast Click To Tweet

How did you actually get started on having a smoothie box service?

I am very health minded and my boyfriend is not so much. I’m really just into experimenting with different work out exercise things. I really enjoyed experimenting with different foods and diets.  I got a blender and I started making a bunch of smoothies in the morning before I went to work and giving Amir, my boyfriend, my leftovers.

He would then just chug down the smoothie and he started feeling like he had more energy just by simply drinking the smoothie every morning, incorporating fruits and vegetables in his daily diet. Then he started making healthier choices and having more energy and craving healthier foods. We realized, changing a little part of your day or your environment can have a big, long lasting effect.

As we started experimenting more with smoothies we quickly realized that it was really tough to find a wide variety of ingredients, it was expensive and it was wasteful. We started sharing these ingredients with our friends and realizing that people really enjoy connecting with the food that there eating and they’ll do it if it’s right in front of them but sometimes it’s a little overwhelming to go to the store and frankly expensive to go to the store and buy everything full price and by the pound.

How do you get the idea of the box service and actually doing it and getting into people’s hands?

Amir and I are big subscribers of the Lean Start up.  We both grew our professional careers in tech and the whole idea is to test it first and before you build out a whole complex production. We basically put up a website and drove traffic to it with what our offering was going to be to see if people were interested in doing it.

I think as entrepreneurs, I think a lot of times people go into this pitfall of needing to have a finished product and have every little tiny detail worked out without actually putting it into the wild and seeing the response. We were able to tweak the product offering before we even have a product because we were able to see what people wanted.

What has been your all time most proud moment so far?

I think when we were in Vogue.

Can you share a flop or disappointment you had with your business?

Early on we were working on with a co-packer in The Bronx and the packing times were from 2 AM to 11 AM twice a week. We probably did that for 6-8 weeks and it was just a low point because of the hours. it was just the major grind of just getting up going to bed at 6PM and waking up at 1 AM and getting yourself over to the Bronx, working all night and into the morning than kind of having to actually run your business after that. I think keeping those weird hours really took a toll on me. It made me realize the importance of a schedule and sleep because when you’re sleep deprived or you’re in a weird sleep schedule everything becomes a big deal. You react in such a strange way because you have this lack of sleep. I think that was a low point for us and we realize that we had to get out of there and bring the production into our own hands in normal working hours.

How did you grow your team?

We grew our team just going back to the Lean Start up mentality. We really focused on creating a lean team. People are very valuable on the team and they do a lot and it grew from Amir and I doing everything, from packing the boxes to doing all the marketing to writing all the copy. When we grew big enough and realized some part of the business is taking up way too much of our time that could be better spent something else like growing the business. We brought people in to do that. We did it step by step we didn’t just go out. And that’s our whole mentality and philosophy even today. Just work on things slowly and make sure that everyone adding a lot of value to the team and that were constantly working on the business instead of in the business.

What is the one thing you wish you knew when you were starting out?

I think just getting something into the hands of your potential customers as soon as possible. At the beginning we did wait a little bit too long before we pulled the trigger to actually send people boxes. You will learn so much more with one day of your customers using your product than a month of you just mulling around over this idea. Getting your product into the hands of your customers and getting feedback immediately so you can change and iterate is key.

What has been a successful marketing technique for Green Blender?

Our most successful advocates are our customers.  We created a strong friend referral program and word-of-mouth program was really key for us. Allowing people to gift smoothie boxes to their friends after a certain amount of time being in our product really helped us grow some really valuable customers.

What do you think is the benefit was to building the friend referral program?

At first it was about a necessity because we were at that point a team of two trying to get this business off the ground. We had very limited resources in ways of marketing. We wanted to empower the customers we did manage to get to help be marketers for us. Equipping them with a free gift really help them become evangelist for Green Blender because they can easily give one to one of their friends so they could try it out.

Jenna Tanenbaum Greenblender

What is your biggest piece of advice is for someone who is just starting out?

Just get your products out into the hands of your customers and even if it’s not perfect don’t worry about it, don’t just do it, just get it out there as fast as you possibly can.

Grow your food business
Do you have a company or business owner that you looked up to?

I looked up to my co-founder Amir.

What makes Green Blender so unique?

What makes Green Blender so unique is that we really want to help people create a healthy habit that lasts a lifetime.

Where do you see you and Green Blender in 5 years?

We really see ourselves as a health company first and foremost in any way we can further people’s relationship with their health in a sustainable way that’s not a diet. It’s about creating healthy habits and it’s about connecting with whole amazing foods that are not processed. Our mission is simply to make the world a healthier place simply. Anything that helps us along in that mission is where we’re going to be spending a lot of our time.

How do you stay balanced?

It’s really tough to stay balanced but I do it in ways that I can incorporate into my busy lifestyle. I meditate everyday on my way to work and I really incorporate working out and making that a point. I actually schedule workout sessions onto my calendar so that I make sure that I do them.

Share one thing you want our customers to know about you that you think they don’t know.

One thing that people don’t know is just that I am constantly working towards improving my health and I don’t always eat healthy.

Follow Jenna!

Jenna Tanenbaum is the founder of GreenBlender, a smoothie delivery service based in New York City. She believes that being healthy should be fun and easy. GreenBlender sends out all the pre-portioned ingredients and superfoods to make healthy, wholesome smoothies at home. When she’s not blending up the latest
smoothie recipe for GreenBlender, she is running through Prospect Park training for her next race.

Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

Every Single Day Take Action in Your Business with Rachel Luna

I met Rachel Luna at the 90 Day Year in April. The 90 Day year totally changed my business and being able to meet her and interview her was an amazing experience!

Rachel Luna is a best-selling author of the book Successful People are Full of C.R.A.P (Courage, Resilience, Authenticity and Perseverance). She’s a speaker and chief confidence creator at rachelluna.biz. She helps individuals get clear, confident and take consistent actions so they can do the big things they are born to do.

From this episode you will learn:

    • How and Why you need to be more confident in what you’re doing
    • 6 areas you need to be more confident in
    • How to follow through your actions with confidence

6 areas you need confidence in NOW @rachellunatv #blissfulbitespodcast Click To Tweet

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Tell us a little bit about you, Rachel Luna and what you do.

I am the best selling-author of the book Successful People are Full of C.R.A.P. I’m a former marine and I’m the creator of the Confident Entrepreneur Academy. Now, I’m a certified professional life coach and I’m really proud of that because these days everybody’s calling themselves a coach but I like to make sure people know I actually went to school for this. I trained for many, many months. I’ve done 10,000 hours of coaching to date and my real secret sauce is in helping entrepreneurs find more confidence and clarity, which is important, so that they can make more money and an even bigger impact. My core belief is that the fastest way to build your business is to build your confidence.

When you work with people and you really want to build their confidence, what is the first thing you do when you work on that?

The first thing that we do is we have to make some decisions together. As a coach, it’s not my job to be giving advice that’s a consultant; it’s my job to really ask you powerful questions. The first thing I want to do is we’re going to figure out exactly what you want because sometimes we say we want something but upon further research and a little more digging around that’s not what we want at all. It’s what we think we should want, it’s what other people told us we should want. It’s not exactly what we want.

The first thing is making really powerful key decisions and what you want for your life, your business, your family, your relationships and it’s really holistic. It’s like looking at every aspect of making those decisions.

In order for you to really stick to your decisions and feel really, really good about it they have to be value based and value driven and that’s why it’s really important to take a look at everything that’s going on even to challenge your own beliefs.

The 6 key areas an Entrepreneur Needs to Feel Confident:

  1.  Decision making. 
  2. Owning your expertise and really feeling that you are somebody with authority in whatever industry.
  3. Money mindset: what I have found is that there are so many entrepreneurs who their income potential is limited because they have these money blocks that they have not yet identified. When I have a client who’s struggling with money blocks what I like to do is I have them go through their money story e.g. what’s you first memory about money? What do you think about rich people? What do you think about poor people? On this deep dive, questioning everything that you believed about money so that we can find the block, clear it and you can become a magnetic money master.
  4. Leadership and systems: If you are not a leader whether you are a solo-preneur or you have a team you need to know how to be a leader in your business.
  5. Offerings, pricing and position: It’s really about feeling good about what you’re putting out there and not having that guilt that a lot of people take. This is one of the reasons why we also have to talk about money is that some people feel guilty about asking for money from their clients or prospects and what I hear a lot of times is, “I know that they’re really struggling. I know they can’t afford it…” That’s none of your concern. It’s none of your business whether or not they can afford it. Do you have something that can change, transform, support or help improve their lives? If the answer is yes then let them worry about where the money is coming from your job is to position it with passion.
  6. Following through and making sure that you know how to take confident action and that.

confidence-in-your-business

There are 5 steps to following through with confidence:

  • 1 st step:  It starts with decision making. You have to decide you are going to do, whatever it is you said that you’re going to do.
  • 2nd step: Batch. This means that you’re going to schedule some time where you only work on that thing that you trying to follow through it.
  • 3rd Step: Plan and schedule for consistency. We can all do something for one minute but can you schedule something for the long haul? Can you really create something and stick with it and you’re going to follow through.
  • 4th Step: Honor your commitment. Here’s the thing most of us don’t like to let other people down but we have no problems letting ourselves down and when I am on this crusade is to teach you to honor your commitments to yourself, to make yourself a priority above anybody else. You’re no good to other people if you’re constantly letting yourself down because when you let yourself down you also chip away yourself confidence and this is something people are not recognizing. Every time you break a promise to yourself, you have just programmed your brain to believe that you are not trustworthy to follow through with what you said you were going to do.
  • 5th step: Visualizing how you’re going to feel once it’s done. 

Here’s a bonus tip. I like to tell people to condition yourself for small wins and what that means is put less on your daily schedule. If you put less on your daily schedule but get it all done you will feel so much better at the end of the day than if you put everything in the schedule that you thought needed to get done and didn’t get half of it done.

Why do you think it’s so easy for women, especially, to say yes to everyone else in their life, they can say yes to doing favours for 10 different people for 2 days but when it comes themselves they can’t say yes?

Because most women, even the most confident women, do not feel worthy and they’re looking for validation and acceptance. Women by nature are nurturing and we need to feel needed. So when people need us it is validation that we are worthy and that we have a purpose.

What do you think is the first step just saying no to other people and yes to themselves?

The thing is when people make decisions they’re not looking at the opportunity cost. Every time you say yes to one thing you have to say no to something else, it’s mandatory otherwise you’re never going to sleep. The first thing is you have to weigh out the opportunity cost. I feel most of us women are such big dreamers and we don’t really realize how much time things are going to take.

We want to be the superhero which is fine but you also have to recognize if you want to be a superhero, if you want to get it all done, you better have some help otherwise you are going to burn out. You have to think about those things and most women are not. The third thing to recognize and remember is that while people may appreciate whatever you’ve done for them at the end of the day they’re only thinking about themselves and what they need.

Rachel Luna

How do you actually convince women to get paid what their worth?

That’s going back to owning your expertise and doing the work to feel confident in what you know, you know. What we first do is you have to make a list of everything you know to be true of I know, I know this. Then you have to create your own little praise file of any positive comments, anything on social media, anytime someone said you’re amazing even if they never paid you.

When it comes to actually charging your work here’s what I find, some people want to, write off the back say, “I want to charge $500 an hour because that’s what everybody else is charging in my industry.” But they don’t believe that they have $500 an hour worth of experience and no matter what I say, no matter what you say, until they believe that they’re not going to be able to bring that income in. The way that you get them to believe that is by having them take action and helping them help others get results.

What is the number one piece of advice you have for entrepreneurs to get started?

In business it’s never just one thing. There’s never a day where you just have to work on one thing to move your business forward. I think it’s a combination of things but if you are putting a gun to my head right now and you’re making me pick one thing it is to stay in action, no matter what, because every action step you take, will help you decide where you want to go next and you might find that you are taking the wrong action and that’s okay. Once you know what you shouldn’t be doing you won’t do that again, you’ll switch and you’ll do something else. It’s really important is to be the kind of entrepreneur who takes action and when you see that you’re not getting where exactly you want to go. Don’t be afraid to turn around. Don’t be afraid to move to the side. Don’t be afraid to get help from somebody else.

Every action step you take, will help you decide where to go next @rachellunaTV #blissfulbitespodcast Click To Tweet

 

Listen to Rachel Luna on the Blissful Bites Podcast in iTunes

Follow Rachel!

Rachel Luna is the best selling author of the book, Successful People are Full of C.R.A.P. (Courage. Resilience. Authenticity. Perseverance): A Step-by-Step Guide to Getting it Together & Achieving Your Dreams, speaker, + Chief Confidence Creator at RachelLuna.Biz. She helps remarkable individuals just like you get clear, confident and taking consistent action, so you can do that big thing you were born to do. She’s helped thousands of people around the world through her book, weekly emails, speaking tours, workshops and digital courses. Rachel’s been invited to speak all around the globe from Good Morning America’s Tory Johnson Spark & Hustle tour and Princeton University to as far away as Germany and Japan!  She’s also been featured in Latina Magazine, Success Magazine and is a Huffington Post contributor.

*Disclosure:  Since I saw such huge results from the 90 Day Year, I decided to become an affiliate of Todd’s 90 Day year. I may receive compensation if you decide to purchase the program! 

Every overnight success has so much hard work with Maddy Hasulak, Love Grown Foods

Maddy Haslack is the co-founder of Love Grown. Everyday is different but one thing stays the same her passion and enthusiasm to make healthy food available to as many people as possible. Love Grown believes in making health less of a privilege and more of a right. In the last seven years, Love Grown has gone from one store to over 11,500 stores and growing.

In this podcast you’ll hear:

    • How Maddy started Love Grown Foods
    • When they decided to move on beyond their first products.
    • Where she found inspiration for a new product.
    • What the best marketing technique is on a shoe string budget!

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Every overnight success has so much hard work with Maddy @lovegrownfoods #blissfulbitespodcast Click To Tweet

Maddy Hasulak on the Blissful Bites Podcast

Tell me a little bit about you and Love Grown Foods.

My background is in nutrition and I love to cook. My husband is really the mastermind behind Love Grown and had the vision for Love Grown foods. We met and started dating while we were in college and Alex was the one who was like, “We should take your cooking and we should sell it,” And that’s how Love Grown got started. That was over seven years ago, it was in the summer of 2009 when we got our first products, an oat clustered granola, on the shelves in our local city market. We went from one store to 1300 stores in a year and a half and today we are in 11,500 stores throughout the U.S.

Tell us how did you get the idea for your product?

Alex and I started with oat clusters. It was actually my mom’s granola recipe which he loved. We started bringing samples to our classmates friends and professors and as we launched Love Grown we really stayed focused on one product for the first three and a half years. I think that was some of the best advice that we were given, to really focusing and not spreading ourselves too thin too quickly.

Then as we started branching out into more products we really leveraged economies of scale and that meant using more oats because we were already buying them. We launched into hot oats, instant oatmeal cups and we launched our super oats hot cereal blends with gluten free oats, quinoa flakes, amaranth flakes and chia seeds.

A few years ago we knew it really made sense for the brand to grow beyond granola and hot cereal,  into the box cereal segment. We really want to bring innovation and excitement to a category that really has been stagnant for the last 10-15 years. We got a lot of inspiration from the chip aisle and actually saw how Benito’s revolutionized chips. They said, “We don’t have to make chips out of wheat or corn, we can make them out of beans,” and we took the same idea and said, “We don’t have to make cereal out of wheat, corn or oats we can make them out of beans.”

It was such a crazy process. It was a combination of my background in nutrition and understanding ingredients and Alex’s understanding of supply chain. We worked really closely with the manufacturer for the first time outsourcing essentially our research and development because we weren’t able to do it in house. We didn’t have these multi-million dollar pieces of cereal equipment and we came up with a three-bean blend of navy, lentil and garbanzo beans and launched power oats in 2014 and it was a wild success.

I think so much of that stems from the need for cereal which is such a convenient comfort food. It’s an easy breakfast and often not necessarily the healthiest option. We made it more healthy by adding more protein from the beans, more fiber from the beans but also naturally gluten-free. Plus it didn’t contain corn like so many cereals do. It was so successful that we continued and we launched Mighty Flakes a year ago and then this year we just launched our new kids cereals that come in fun shapes and flavors. They have lower sugar and are all made from navy, lentil and garbanzo beans and all of them are wheat free and corn free.

What has been your most proud moment in the 7 years of doing this business?

Most recently in January we were named one of Forbes thirty under thirty for really revolutionizing cereal by food and the food industry. It was a huge recognition by an amazing publication. We were among really phenomenal individuals and I think that, I mean, it just really is a huge honor and a huge validation of how far we’ve come.

And the last thing I think I would add to just proud moments that really continue to this day to really shock me is the fact that walking into a different grocery store all the time and seeing Love Grown on the shelves.

Can you tell a specific flop or disappointing moment?

When we were first starting out we just moved to Denver to expand our production. The commercial kitchen we were baking at, the ovens weren’t producing the same texture and consistency of our granola. We had just gotten a massive order from King Super’s and we panicked. We had to drive all of our ingredients which was hundreds of pounds of ingredients making sure we didn’t forget anything. We drove it back actually up to Aspen where we had launched the company initially; the commercial kitchen was 4 hours away. We had 2 cars that we drove all this product up in. We baked for 24 hours straight. We had a little cot set up in the kitchen where we took little 20 minute naps. It was probably one of the biggest unexpected moments, but in order to fulfill it we just had to do it. We had to make it work and make it happen. We called in my parents and my brothers over the holidays for them to come in and help us bag all of the products so that we could take it back to Denver and ship it out in time.

Was there a specific unexpected moment that you’ve had in the past 7 years something that either caught you off guard whether it was in a good or not so good way?

I think some of it, even just the response to the Power Oats and bean cereal. We knew we were taking a really big leap with something that was so different and such a new concept. There was nothing on it on the shelves and it totally shocked us how positive the response was. We kind of went into the launch saying, “This can be an epic success or an epic failure,” and it was totally really exciting to see the response that we got.

How did you grow your team?

When Alex and I started it was the two of us baking from 4 o’clock at night to 4 o’clock in the morning and then everyday we were doing Farmer’s Markets, races, demos and events. It was when we went from 80 King Supers which within 6 months we went from one store to 80 stores. A year after that we went into 1300 Kroger stores which is unheard of in this industry. I joked if we even tried to repeat the same steps it would be nearly impossible. It was just being in the right place at the right time, with great products and a lot of hard work. When we went from 80 stores to 1300 stores we raised capital, we hired employees, we got our own commercial baking facility and we start ramping up production just in order to fill the 1300 stores alone. We really knew that this is no longer Alex and Maddy. It’s going to require a team of employees who can bake and package the product. From the sales marketing side being able to then support it once it’s gets on the shelves and get the word out. It happened really quickly in the scheme of businesses especially in this industry we definitely went in this lightning speed.

Is there something that you wish you knew when you were starting out?

How much capital is required if you really want to grow a brand in this industry. I think that it’s something that continues to be an area I don’t think that you can be prepared enough for. I mean we didn’t have any business experience prior to this. It really takes a lot of capital to support not just the raw materials and the production, but really the growth aspect and the promotional aspect. You have to make sure that you can be in some of these larger retailers that require slotting fees or that require ads and promotions in order just to be on their shelves.

Do you have any specific tips on raising money?

A couple of tips that I would have is finding the right partners is so critical. So many of those investors in early stage businesses, they are investing in you as a person. That’s what it takes to get those initial investments and then the business takes off.

You recently underwent a rebrand, what sparked it and how has it gone?

It’s gone so well. It’s really fun. We went through a very big process in this rebrand for the first time in the history of Love Grown. Over the course of the last seven years the brand really didn’t capture the excitement, the energy, the enthusiasm that Love Grown is. We had great clean packaging but it was a bit square. We wanted to bring this aspect of loving and energy to it that the packaging didn’t have. So we hired a great consultant who helped us with the work and we interviewed our consumers and our retailers. We got a ton of information and what we concluded was 5 characteristics of Love Grown that we wanted to embrace in this rebrand : real, strong, active, loving and inspiring. It was these 5 characteristics that drove us to really design the packaging and the new look and feel of Love Grown.

What has been a successful marketing technique?

I really think it’s word of mouth. Our bloggers have been such a great part of that when we started a Love Blogger program three and a half years ago.

grow your food business

What would be your biggest piece of advice to someone who is just starting out?

I think you have to be passionate and really love what you do because there are so many ups and downs that we’ve talked about. You have to believe in it and you have to believe in yourself more than anyone else will. It takes sacrifice and I think that it takes the willingness to endure through those hard times. It doesn’t come easy. Every overnight success has so much hard work behind it and so many years likely behind it, even though people kind of see it as this quick overnight success.

Where do you see you and Love Grown 5 years from now?

I really get excited thinking about branching out beyond just breakfast and beyond just cereal but into multiple aisles and categories of the grocery store. I think that we’ve really laid the foundation in Love Grown to be able to do that and to be able to be a brand that people know and trust. We’ve done our research as a company to use ingredients and make sure that they are just clean and simple. Being able to bring this platform into other categories, that gets me so excited, thinking about where can we take Love Grown and how can we meet this need for the growing demand for high quality yet affordable products that are natural and clean and simple but that taste good but that there families will eat, enjoy and love.

Can you share one thing you want to share to our listeners that you think they don’t know already?

One of the things is that I truly eat Love Grown every single day in one way shape or form.

Listen to Maddy from Love Grown Foods on the Blissful Bites Podcast in iTunes

Maddy Hasulak, Love Grown Foods

Follow Maddy and Love Grown!

Maddy Hasulak is always spreading the Love. From managing domestic and international sales to new product development, each day is different from the last. But one thing remains constant – her passion and enthusiasm to make healthy food available to as many people as possible. Love Grown believes in making health less of a privilege and more of a right.

Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

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Are you a serial freebie collector? Stop the information overwhelm!

Staying focused is really hard. We are in major information overload, especially if you’re in the business space. There are freebies everywhere that are SUPER enticing. You could literally “freebie” hop and just download PDF after cheat sheet after webinar after course all for free. But really, what does that do for you? Can you think back to the last 3 freebies you signed up for? Did you open them? Did you read them? Did you actually implement what it was teaching you?

Are you a freebie collector? Let's stop together. #blissfulbitespodcast Click To Tweet

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

I have totally been there and am actually working to STOP doing this everyday. I could get sucked in to webinar after webinar.  Back in September I was just starting to work again and I was downloading just about everything. I probably still have Natalie Lussier free email course in my inbox if I went back far enough. At some point I took Amy Porterfield’s List Building Lab and her words just STUCK and resonated with me. They were something to the affect of, figure out what season of your business you are in and JUST focus on that. Amy’s voice is like butter to me. (anyone else?)

From that day forward I’ve been trying to focus on what season of my business it is, and ONLY sign up for things that directly relate to that. Example: For a few months I was in a list building season. Everything I did revolved around that. I tried (yes tried) not to download or sign up for anything the didn’t directly move me forward in list building. I took Amy Porterfield’s List Builders Lab and just really worked on lead magnets, etc. Now I’m in a different season (the summit!) so I’m all in on that. The only freebies I’ve sign up for (actually today!) was a Facebook cheat sheet because I wanted some tips on ads.

I want you to think about this. Are you a freebie junkie like me? Do you need to clear your inbox? Next time you go to hit “SIGN ME UP” I want you to think about what your goals are for this season and if aligns.

Freebie Collector: Say No!

*Another tip I got from Todd Herman in the 90 Day Year is that you can make a Pile Up Zone. So if you see something that’s SUPER intriguing to you and you know you want to get to it, put it in your Pile Up Zone. Then one day a week take the time to go through it. 

Back to it. Let’s take some action.

  1. Over the next few days (ESPECIALLY if you’re signed up for the summit!) take the time to clear out your inbox.  Let’s get down to 0. Delete everything you know you’re not going to use. Categorize what you WOULD like to use.
  2. Next time you’re temped to hit “sign me up” think about what season of your business you are in. Does it align? Does it help get you closer to your goal?
  3. If you choose to keep some courses/freebies. Sit down RIGHT now. Read them and make a plan to IMPLEMENT what it’s teaching you!

You don’t reach your goals by just thinking about them. Change comes from action.

Speaking of action! Have you signed up for the Food Entrepreneur Summit yet? Listen to the BGB Community founder’s summit preview class below. There’s only a few days left to register (May 27th is the last day!)

Download my Cheat Sheet_Figure Out Your Priorities

If you have questions about the summit, just leave them here or email me! If you clear out your inbox (and your brain!) let me know! I want to hear!

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If You Keep Going, That’s When It Pays Off with Kelly Olexa, FitFluential

Kelly Olexa is the founder of FitFluential. She calls herself the most unexpected entrepreneur on the planet because founding FitFluential in 2011 was something she thought of as this could be fun.

What you’ll get out of this episode with Kelly Olexa

  • How she started FitFluential and was the first network of it’s kind
  • How she met Gary Vaynerchuck
  • How to reach out to influencers
  • The key to staying focused and growing your business
  • What you SHOULD NOT do on social media!

If you keep going, that's when it pays off @kellyolexa #blissfulbitespodcast Click To Tweet

What you’ll get out of this episode with Kelly Olexa

  • How she started FitFluential and was the first network of it’s kind
  • How she met Gary Vaynerchuck
  • How to reach out to influencers
  • The key to staying focused and growing your business
  • What you SHOULD NOT do on social media!

Tell us a little bit about how you started out with FitFluential:

I thought I would start FitFluential on the side and maybe it would help me quit my job and this might be some, “Extra income.” What happened was the most beautiful thing in the world because founding this company and having it just explode so fast and I mean fast from April 2011 until August. We grew so fast that by August 8 I had to quit my job and ever since then it has been the wildest, craziest, most unpredictable ride. It has transformed me in every single way personally, professionally, financially, emotionally, spiritually, I mean you name it. It has been cathartic but I wouldn’t trade it for the world and frankly it’s made me very passionate to get other folks, women in particular, to understand that they can be doing things on their own. They can start their own business to see the potential that they have to make an impact on others and get them embracing this crazy, unpredictable but so rewarding world that we’re in.

Tell us how you actually took that leap to start your own company.

There would not be a FitFluential if it wasn’t really for 2 people. One, it was my old boss I was working at an agency. His name is Jack. I really had a bad relationship back then. It was not favorable. I felt he hated me. In retrospect I see now that happened for a reason because I’m certain there are folks that are going to be listening to this they can relate. I was so miserable and unhappy with my job. I was interviewing like a mad woman but no jobs were coming to fruition and I remember getting to the end of 2010 and I realized I was becoming very angry and a little negative.

Those people that know me know that I’m not that type of a person. I’m not a pessimist, I’m not a downer but I was becoming one because of my circumstances. At the end of that year, as I was making resolutions, I said I have to take action steps. I have to start doing something or I’m never going to get out of here and I’m going to become a bitter person. That’s when I started looking at what my talents were; looking at where I saw an opportunity and again I really thought FitFluential would be something I do on the side.

I had no business plan, I had really no idea of what I was doing, I didn’t have any money, I had no savings, I had no support, it was strictly me and a blogger friend of mine. And I took the leap because I had also connected with Gary Vaynerchuck and meeting Gary and spending time with him and getting his advice as well as the advice of some folks at the agency’s face, they all told me that, “You’ve got the talent, you’ve got the connections, you’re seeing something that hasn’t been done, you need to just do it and somebody said to me, I think it was Gary, they were like, “Quit waiting for the right time.

Quit waiting to have all of the money that you want in the bank that’s never going to happen. Quit waiting for all the signs to be there. Quit waiting for everybody to tell you it’s the perfect timing, you have all the clients, you have all of the assets, you have to take a leap of faith and stop worrying what other people think.” And honestly that’s what I did.

One of my favorite books and I believe it’s Danielle LaPorte she said in that book, “If you don’t know what to do, what are the 3 things that people thank you for regularly?” I started to think about what do people come to me for? Why was I becoming a resource? What was I becoming a resource for? What do people look at me as the expert in? Then out of all of those things, what do I really enjoy?

My mom has always wanted me to be an artist. I have art talent when I tried that route through college and I was actually selling my products in stores it took all the joy away from creating art. So I knew that’s what I wanted to do but as I thought about those questions that’s when I realized that this is what I’m supposed to be doing.

What was like meeting Gary Vaynerchuck?

I remember I got him on Twitter in 2008. October 30th, I remember finding out that I had no job, no health insurance, no nothing. I was unemployed for the next 13 months and spent a lot of time on Twitter. Somewhere along the line I discovered Gary V and he used to, back then, do live webcams but it wasn’t Skype and it was very awkward to log in but I remember I got on to his webcam. This is where people sometimes might doubt these things like setting intentions. I got on that webcam and I had already been so impressed with him. I was like, “This is what I need to do.” And I said to myself I’m going to get him to notice me, he’s going to follow me, I’m going to meet him, we’re going to become friends and we’re going to work together.

I got on that webcam and he did this thing where he said, “Put your screen name, your Twitter handle in the thing and I’ll follow you.” I put Kelly Olexa 4 times and I remember that he was scrolling his like, “Kelly Olexa, let me look you up.” At that time I had 1200 followers and his like, “You have 1200 followers!” He followed me and at that point I knew I was going to meet him, went to New York for real estate technology convention and he was speaking there. I videotaped him. I was the only one that videotaped it and I remember I shared that with him. After that we started emailing and then there was another trip to New York where I asked if I could see him at his wine library location. I drove out there and we spent time together and fast forward to 2009. He asked me to host his book tour in Chicago. The first thing I noticed about spending time with him is this; when entrepreneurs you start to get successful it’s a hard lesson to learn but you really have no idea how busy you’ll get and it’s really frustrating because when Gary says you got to hustle, he hustles all the time.

Kelly Olexa

Do you have specific tips for the listeners if there is someone that they want to reach out to, how should they actually go about it?

You’ve got to go with your own personality and what’s comfortable for you. What works for me in a very informal manner with my client relationships is going to come off awkward for you if you try to talk the way I do. The first thing you want to do if you want to connect with somebody it’s just like weight loss. You have to be willing to put in the time and that’s the mistake I think I see too many people is they email, they reach out, they don’t hear or they might send a Tweet and they’re like, “This person did not respond to me.”

The number one lesson that I learned as I got more successful, as the company became more successful, I believe Micheal Hyatt said this a million times, “The more successful you become, the less accessible you will become.” If you have that understanding when you are planning to reach out to somebody and you give it time and be willing to serve, and by serving means do something for that person, understand that whoever you’re approaching is probably getting a whole lot of requests like yours and have respect for their time and then just stay the course. Inevitably, I think if you have the right attitude, if you’re willing to make it a two way street and you have the perseverance, it’ll pay off whether it’s an engagement on Twitter, whether it’s a Periscope session.

Is there a specific failure or low point that you can share?

I think the failures for me were underestimating the amount of time and the amount of work.

It is a tremendous amount of work. When I kept thinking I could work the same hours and have the return for the amount of work that I put in. You think you can work Monday through Friday and have that pay off for you. That was a huge moment when I realized like, “You have to keep working, it is a marathon and you are going to feel like you’re on mile 26, time and time and time again and you will want to give up.”

I always likened a lot of business stories to the fitness journey. You don’t know when your body is going to start responding, you don’t know when that diet is going to start taking it off of you, you have to tweak and correct but you have to keep going and sometimes you’re going when you’re like, “I don’t have anything else to give.” I’m beat, I’m tired but it’s sustaining and staying the course and going, “This is going to be worth it.” I have faith in myself, I’m going to trust my gut and if you keep going that’s when things start paying off.

What do you think is the key to actually just staying focused and growing your business?

Getting rid of multi-tasking. Acknowledging that like so many of us, I am the worst person at shinny object syndrome. I get excited about every new book that comes out, every new marketing course that comes out, every single possible webinar that is on the planet I sign up for. Learning is a beautiful, wonderful addiction. Bettering yourself is a wonderful addiction, bettering your business is a wonderful addiction, your business is a wonderful addiction but if you don’t have balance, first of all in your life, you will get to the point where you’re running on fumes and nobody can perform when they’re running on fumes.

When I eliminated multi-tasking and came to acknowledge like, “Start reading one book at a time, Kelly. Pick one business book and stop buying everything on your Amazon wish list because you can only read one book at a time.”

If I don’t schedule myself and what I do know is the chunking syndrome or the chunking practice, I schedule everything by the hour and there’s actual scientific data to back up that if we stop ourselves every 45-50 minutes, give ourselves the 10-minute break and just clear your head. Go for a walk, go get some coffee, do some wall sits or walking lunges. But if you give yourself a break every hour, you can come back and be fresh and then that next hour do something different.

What I do now is I am focused on one thing, being fully present in anything I’m going to do at one time and that means I turn off my cell phone, I do not let Instagram and Skype and all of these things ping at me all day because in that case what you’re doing is your watering yourself down. You’re watering yourself down so you’re not really effective at any one thing. You’re not really giving any one thing your attention and then furthermore you’re giving out all those efforts half strength.

What would you say is your number one piece of advice for people who want to work with brands?

My number one piece of advice is to understand influencer marketing and working with influencers is absolutely a legitimate relationship now. Too many influencers are still going to down the path of, ‘I have an audience therefore just pay me.’ It has to be a 2-way business relationship and more people need to become familiar with the fact that ultimately I don’t care what product it is, a brand wants you to sell.

If you are working for a supplement company and apparel company, a cookie company, a hotel restaurant, whatever it is you need to be able to show, in whatever way you can do it best, I’m going to help more people to buy your product and if you’re not willing to do that that influencer relationship with brands is going to dry up. There kind of just out with their hand open like, “Well, I have an audience so here’s what I’ll do, this is my rate and that’s it.” Instead of going, “Let me look at this brand and see what I can do for them.”
kelly pinterest

How do you actually manage to juggle?

The reality is whether you’re an entrepreneur or not I think we all have crazy schedules. It’s kind of just the climate in the country that we live in. The biggest moment of clarity came for me over the past year and a half and it came in the midst of stress where I just looked at my life and I said, “How much balance do I have?”

I started to hear people say, “All you do is work. You never leave your house. You don’t go on vacations” I had several friends and people saying that. We glamorize that a little bit too much in the entrepreneurial field and in our country. You can find balance and you have to be willing to say, “No.”

The biggest change in this area that I’ve made and that goes back to the quote I said earlier, “The more successful you’ve become the less accessible you have to be.” You have to start saying, ‘No,’ more often than you say, ‘Yes.’ And if you start looking at that 80/20 rule in any context, I can tell you without question when I look at the numbers for our business 80% of the business comes from 20% of the clients. You start to evaluate that and start to make changes. Look at your day, how are you spending your day? And say, “What’s important to me?”

Saying ‘No’ and making time for things that are not business will make you better at your business.

Listen to Kelly Olexa on the Blissful Bites Podcast in iTunes

Find Kelly!

Kelly Olexa is the founder of FitFluential a global community of highly influential fitness enthusiast sharing their journey both online and offline via multiple social media platforms. FitFluential creates marketing campaigns for brands interested in engaging with these individuals. Kelly is basically a wealth of knowledge and I’ve known her for a long time so I’m so excited to have her on.

If you want a FREE sneak peek of Ali Maffucci from Inspiralized.com, click below to get a 5 minute preview of her class where she talks about leaving her full time job + being her own PR force! Early Bird pricing ends Monday, May 16th! Sign up for the summit here.
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In Order to Get Anywhere, Put Something Out There with Ali Maffucci, Inspiralized

Ali is the brains behind the blog and cookbook, ‘Inspiralized’. Ali quit her corporate job in June 2013 to pursue her dreams with Inspiralized. Through her website, cookbook and her social media accounts she shares amazingly delicious recipes and her own healthy living journey. Not only is she a true fitness inspiration but as an entrepreneur she has a lot to share as well.

In order to get anywhere, put something out there @inspiralized #blissfulbitespodcast Click To Tweet

What you’ll learn from this episode with Ali Maffucci:

  • How she started her business with Inspiralized.com
  • How she stays balanced
  • The key for social media to go viral
  • How she handles disappointment
  • How she went from hobby to business

To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Tell us a little bit about you and Inspiralized.

Back in 2013 in March I discovered spiralizing through my mother. She had discovered this spiralizer and had me over for dinner one night. She made me a raw Asian zucchini dish and I couldn’t believe how much it tasted like real spaghetti. I was so excited about it and I immediately thought, “Well, you put a sauce and maybe a nice protein and some cheese it would taste like real Italian pasta.” So I took the Spiralizer that night and the next night I made a dinner for my husband and I, after work and he had the same exact reaction. He was blown away. We went online and we searched about spiralizing. We thought maybe we were late in the game or maybe we just didn’t know about this way of preparing and eating food.

We went online and there was absolutely nothing. There were a couple of raw vegan recipes here and there, but no resources on how to use this Spiralizer. About 2 months went by and I was experimenting with the spiralizer, having so much fun being creative in the kitchen and with this new healthy way to eat. I was sitting at my desk job and I was more excited to write down recipes while my boss wasn’t looking. One day I just built up the courage and I walked into my boss office and I quit. The next day when my husband went to work in the morning, I went to the coffee shop right near the subway and I started inspiralized.com.

How did you actually get the courage to actually just take that leap?

You need to really believe in yourself. I couldn’t have done it without the support I have around me. I talked to a lot of friends who had done some similar things and the resounding theme is just, “You got to do it and what’s the worst that could happen?” People are very scared about taking that leap but to me it’s just kind of like, “If it doesn’t work out, it’s okay. I could just go back to what I was doing.” But luckily I never had to do that.

How did your first cookbook come to be and your inspiralizer?

In order to get anywhere you need to put something out there. I know a lot of people are nervous and they would not agree but the perfect example of that motto, to put something out there, is my cookbook. What happened was I started a blog in late June 2013 and around November people were starting to email me and say, “I’ve been using the spiralizer. I love it. I want to get my friends a spiralizer. I want one of your recipes or an introductory guide with it. I immediately took to the opportunity and said, “Why don’t I call this a little cookbook. It would take 20 recipes and then people can buy it and gift it with the spiralizer.

I did an eBook first and then I also did a small printed version through blurb.com. This was during the holidays and it did really well. People loved it and then a few months later I got a call from Williams Sonoma and they wanted to publish my cookbook. It was re-photographed and a few tweaks were made. Then they put it in their stores. I was obviously very flattered and humbled. It was really, really exciting to receive that call. I hired a literary agent and she took me to publishers.

Ali MaffucciCan you share a failure you had or a biggest flop or disappointment?

I would say my first big block in the road was when I first was getting ready to launch my Inspiralizer. I had the final sample and I was ready to go, and at that point the heavy costs came in and I green lighted the process. They were about to go into production and then about half-way through I realized that there was something wrong with the product.

It set me back about 2 months to launch the spiralizer but I had to do that in order for it to be perfect. I wasted a lot of funds and resources. I knew in my heart I couldn’t put out a product that I didn’t really believe in. I originally wanted to launch in the holidays but I had to postpone it another 2-4 months so that I could get it perfect.

Share the time when you felt like inspiralized went from hobby to business.

I think that I always treated it as a hobby because I quit my job to pursue it. I remember sitting down and buying inspiralized.com and I remember saying to myself, “This is so cool. I’m starting my own business.” I never really treated it like a hobby. I guess it was a hobby when I was spiralizing for dinner but by the time I got that domain I knew it was a business.

It’s kind of fake it till’ you make it. Act like you are the official resource. You know everything, you look confident, you can answer any question that comes towards you and people will see you as that expert.

Ali Maffucci

 

Do you have any tips for people who are just starting out as bloggers or small business owners and entrepreneurs to start actually making money on their website/blog/recipes?

I think if you’re going to put your energy anywhere it should be into quality content for your website. If you’re a blogger or if you are starting a product just make sure you believe in it and you can stand behind it.

What would you say is the key to having something go viral?

For the food community, it’s always something that has the ‘Wow’ even if it’s something like avocado and toast. It’s the colors that you chose that are beautiful. It’s something that looks really delicious and it has creative ingredients that will do really well. It has to be something that’s popular. Viral content tends to be so trendy. Avocado toast, for example, has really been trendy so if you made something like that it might become very viral. Because spiralizing is so topical right now a lot of my post would go viral because there’s this big demand for creative spiralized dishes.

 

Do you have a big piece of advice for someone who just starting out?

If you’re a blogger, I think the best thing to do is make friends with other bloggers who have been doing it longer than you have. That’s for a few reasons, one, you can obviously learn from them. When I first started I reached out to my favorite food bloggers and I said, “I love what you do, I love how you do this… How do you do that?” And people will be surprised and flattered. They want to share what they’ve learned because they’ve all been there before. I always say to people, “An expert on something was once a beginner.” They’re likely to share with you.

Do you have any tips on how to grow your Instagram account and how to kind of leverage Instagram for your business?

Having bigger accounts share your work is really helpful. The number 1 way I grew and I still do it today, when I see my growth slowing down is using hashtags. When I first started spiralized I would wake up in the morning and I would load up the hashtag spiralizer. I would see who would hashtag in the past 8 hours of sleeping. I would go on there and I would genuinely comment on the photos. I had real interest in what people were making and how they were making it. People would see me that I would comment and then they would follow me back.

Do you have a few best tips for those who are on their own healthy living journey?

I call it the journey, I’m always on it. It’s just something that I think will never get to a certain point where you just stop altogether. I think the journey is a lifestyle. Number 1 is accepting that it is a journey and accepting that it is a lifestyle. My second tip is very, very basic and it’s like 80/20, if you want to be your healthiest you have start to embody that and that still plays the whole lifestyle thing. My biggest thing right now that has taken me a while to accept, it  that you’re always going to be a work in progress. There’s always going to be things that are in your life that you cannot put out right. You’re always getting to be off track but then there’s always that opportunity to get back on track so as long as you’re getting back on track, then you are going to do well.

You can’t help sometimes but be like, “Why can’t I look like her?” or “How does she do it?” or “She looks better than me.” But you have to just really understand that every single person’s body is different and you don’t know what those people are doing behind the scenes. They’ve shown you their best on Instagram or whatever social media platform it is and you just got to know that you have your own body. You don’t have to look like that other girl just because you think it looks great. Honestly, happiness is much more important. What is a perfect weight and an ideal body if you’re not happy.

What is something that you do to make sure that your day is successful?

I’m very serious about Evernote and I make a list and I move them around. I watch Marie Forleo. She does this videos every other  week that are basically like quick tip videos like 5 minutes. She discusses the topic and in one of those videos she said something that has resonated hugely with me and it’s, “Schedule your priorities, don’t prioritize your schedule.” It’s easy to clear an inbox and it’s easy to clear off a bunch of things in your to-do list but what a clear inbox means you haven’t finish any true projects that are really going to help your business. I let my inbox filled up while I tackle a big project and that will help me be the most productive.

I’m a normal girl, I have no formal training and I just believed in myself. I’m nice to the people around me and I think that is going a long way. I think that happiness and kindness and faith in yourself goes a long way farther than we would think.

To listen to Ali Maffucci from Inspiralized.com on the Blissful Bites podcast in iTunes click here! 

Where we can find you?

True to her Italian American background, Ali loves everything food – cooking, eating, reading food blogs, dining out, sharing her food pictures and entertaining friends. Ali’s dream is to bring spiralizing to the masses and show everyone that eating healthy is fun and doesn’t have to be boring or predictable. Committed to spreading the word about spiralizing and sharing her recipes, she started Inspiralized.com, the definitive resource for cooking with a spiralizer.

 

If you want a FREE sneak peek of Ali Maffucci from Inspiralized.com, click below to get a 5 minute preview of her class where she talks about leaving her full time job + being her own PR force!
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Challenge: Share your problem with a friend!

Have you signed up for the Food Entrepreneur Summit yet? Learn from top entrepreneurs on everything you need to know to grow your business. Study their techniques, implement their strategies and figure out how to make it work for you and your business. 22 Masterclasses, 20 speakers, Question + Answer session, and PDF downloads!

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Today’s podcast episode is a quick, fun challenge for you! You know I’m really driving home the idea of connections and solving problems. I had a huge nagging problem solved for me by and friend last month and it made a HUGE change in my business. In order to solve problems, we need to share them with others. I hope you’ll take this fun challenge with me and share your results!

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To subscribe to the Blissful Bites Podcast and listen in iTunes click here! 

Make sure you find me on twitter or instagram and let me know when you complete this challenge! 

If you want a FREE sneak peek of Ali Maffucci from Inspiralized.com, click below to get a 5 minute preview of her class where she talks about leaving her full time job + being her own PR force! Early Bird pricing ends Monday, May 16th! Sign up for the summit here.

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The Food Entrepreneur Summit

Are you a multi-passionate entrepreneur with Robyn Baldwin

Robyn Baldwin inspires others to tackle the world head on with positivity and enthusiasm all while helping people figure out what work-life harmony means to them. Robyn coaches’ women who want to reduce their stress so they can be healthy, have more energy and be there for their family and loved ones.

What you’ll get out of this episode with Robyn:

  • The definition of an alpha female
  • What a multi-passionate entrepreneur is
  • Tips for managing multiple business ideas
  • Tips to thinking positively
  • How to reduce stress in your life
  • Ways to increase your self care.

Tell us a little bit about you and what you do as a work-life harmonist.

I am an alpha female and I got that term from a co-worker who said, “You do a lot but you kind of seem to have it all together.” I work full time in marketing. I started my career in advertising in media agencies and I’m now a multi-passionate entrepreneur side hustler. I’m a fitness lifestyle blogger over at robynbaldwin.com and I’m a freelance writer for sites like irun.ca in Canada. I’m a future best-selling author so I’m writing my first self-development book called Love Lost, Life Found this year, I’m a podcaster, I have the Alpha-female podcast, I am currently creating my first online course and I’m potentially future network marketer. I have my eggs in a lot of baskets.

Can you explain what a multi-passionate entrepreneur is?

I believed this term is coined by Marie Forlio and it’s just someone that want to put their hands in every single possible basket that they can because they have passion for more than one area of business.

Do you have shinny object syndrome if you’re so passionate?

For sure. I’m like, “What about this? What about this? I’m really good at this.” And that’s how things evolve. I started out as blogger in 2009 and then websites started reaching out to me and said, “We love how you writing, would you like to write for our site?” And that’s when I became a freelance writer. When I realize I really liked writing then I was like, “There’s a look inside me,” so now I going to become an author. When Periscope launched in the summer of 2015 I started scoping and realized I really love to talk. An amazing forum for that being able to give long form content was podcasting. It’s just kind of discovering what I like to do what I’m good at and then diving in and testing it in the waters.

Do you any have tips for managing all the ideas?

We’re both fans of Chalene Johnson and her way of setting push goals or finding your key priority is what has helped me immensely. I printed out her spreadsheet on ‘All Aspects of Life’ so that covers things from family, friendships, career, financial goals, leisure, health, fitness and you rate them on a scale of 1 to 10, 1 being, “I could do better in that area,” 10 being, “I got this covered.”

I would sit there and rate everything and then I would pick each aspect of life that is a lowest score. When I did this last year in 2015 I found I had 3 aspects of life that had a lower score everything was 8 to 10.

My 3 aspects of life that were an 8 I looked at and I said, “What do I want to improve here?” That is my long term goal. Then I set smart short term goals to get to the long term goal. From there I looked at all 3 things. For me one is managing my health and making sure I’m the healthiest I can be at all times. The second one was relationships. I really wanted to build and grow a relationship with my boyfriend. The third one was career and money and I really wanted to monetize my side hustles to the best of my ability outside of my fulltime career.

I looked at all those 3 things and her way of scheduling push goals is like, “What is that one thing that you have to get done that will allow the other things to happen?” For me, monetizing my side hustle would allow me to make more money to be able to support a family in the future and as well that will allow me to support my health.

If I do that key priority which is launch that side hustle the other ones are covered. That’s an example of how I do that which can cause overwhelm. To reduce that overwhelm I’m a massive believer in using a written planner as well as the app Wanderlist to schedule 3 tasks a week that will get me to that large key priority and 3 tasks a day that support my 3 tasks a week. That’s how I reduce my overwhelm.

Outside of my fulltime job I only allow myself to look at those 3 things a week and 3 things a day and that allows the business side of to-do list to not overwhelm me and from there I also constantly ensuring that I do all of my healthy habits.

My biggest piece of advice for those that are either starting a side hustle or are entrepreneurs are don’t try to adopt more than one healthy habit a week because it’s too overwhelming to  try to do more than that.

Robyn Baldwin

Why are you so passionate about helping women live a less stress life?

Because I don’t ever want another woman to have to deal with a health scare in their life. I’m definitely in a massive mindset of the cost of hidden stress and how it affects our bodies whether it’s psychological stress or emotional stress or even good stress, I think they call it you stress which means being busy everyday and having an amazing career and passion and balancing family but doing too much.

We sometimes call it good stress because it’s all stuff that we’re passionate about, that still stress to the body. I’m in a massive mindset that stress is causing rampant disease from the forms of cancer to auto-immune in our society and I want women to never have to deal with that by living a proactive healthy life.

I call myself an Alpha female so I’ve always been of the mindset like, “No. I got this. Stress doesn’t affect me I’m stronger than stress. I can handle it.” But it’s not true and the body will stop you when it’s not okay.

Let’s talk about your auto-immune disease MS you call that your side kick, what does that mean to you?

I call it my side kick because that way I see it as just a part of my life that I have to work with it instead of against to be successful in being proactive about my health. I definitely use the power of positive thinking and not calling it a negative word so that I can live my best life ever.  I do believe that power of positive thinking allows us to take care of ourselves. In the MS world when I first started looking at hash tag MS on Instagram, I saw so many people calling MS the monster like MS the letters are in the word monster and so I saw that all over the place and I was just, “I get it.”

There’s varying degrees of disability and there’s 4 kinds of MS. I guess the worst kind I believe is secondary progressive and that is something where many of those affected are in wheel chairs and actually cannot walk any longer so I get that they’re calling it something negative but, one, I never want to be there. If I call it something negative then it can potentially take hold of my life so I’m going to call it something positive so that I can just take care of myself and never let it define me either. It is part of my, I guess bio. I call myself a MS warrior which is the positive term we use to identify ourselves in the community but I just never want to be defined, I don’t want to be an MS warrior first, I’m an Alpha female first and foremost.

How do you make the switch to positive thinking?

I am in this new mindset about hidden stress and after reading the book ‘When the Body Says No’ I realized that there’s the power of positive thinking and there’s like being too uber optimistic and there’s also the power of negative thinking. The power of positive thinking where it’s choosing happiness, you choose to take care of yourself and that’s what I believe is what I’m doing but then there’s also the power of negative thinking where it’s just identifying what is not serving you well.

When I read the book it also identified things like being in a toxic relationship which I was in 2012. Then being an over achiever is also a form of stress. Constantly trying to be better and do more and I used to be the type of person that would post on Facebook like, “I did this, this and this today you need to like this post.” That was my source of my achievement.

What are some things that people can walk away right now and start implementing so they can reduce stress in their life?

From a work perspective I set 2 alarms on my phone for breathing breaks and I do 15 deep breaths in the morning and I do the same in the afternoon. In the afternoon I also go for an afternoon walk whether it’s just around the block or to the local coffee shop for a cold press juice or an afternoon latte with almond milk.

I do yoga once a week and I love to read so I try to read on the weekends. There’s things at home you can do like candles or I’ve recently gotten into burning incense. I purchased my first salt lamp. I defuse essential oils during when I’m working at home in the morning I’ll defuse clarity ones like peppermint for energizing effects and then at night I’ll do lavender and things like frankincense. I’ll also put those in my bath. I’m a massive believer in therapy and I believe that we need to work through things that haven’t served us well in the past and identify patterns in why they exist so that we cannot keep creating them.

Robyn Baldwin

Let’s talk a little bit about being an Alpha female, tell about your podcast and what an Alpha female even is.

The podcast was inspired by some online haters that didn’t understand why I call myself an Alpha female and I realized I wasn’t doing a really good job. I had written a short eBook in 2012 about what it’s like to live like an Alpha female and just how I optimize my life in different ways. An Alpha female is a powerful and assertive woman. Her confidence is due to being an intelligent and intellectual problem solver as a state of mind base on just choosing ambition and being proud of it but she always strives her happy and healthy work-life harmony.

There’s type A Alpha female and we often come across as strong-willed and selfish because of all the things we’re trying to achieve in our life but when we stay true to our authentic selves and our mission, we just shine. She definitely puts the needs of herself first without sacrificing her principles and dignity. That means she fills up her cup or she fills up her gas tank first or puts on the airplane mask first and that way she has enough energy for her friends, family and co-workers.

A true Alpha female tries to strive for synergy in the world around her so she wants that perfect work-life balance. It means that you just pick your priorities and stay true to your priorities. She’s always trying to strive for better so we’re usually obsessed with self development but we also want to nurture the relationships with all the people in our lives.

The podcast was because my life is how an Alpha female looks a certain way and that’s not going to translate to everyone so I thought why not start interviewing other women that are Alpha female and get tips and tricks on what their work-life harmony looks like so that listeners can go, “That’s interesting.” It’s just providing different aspects of life to show that it all looks different but something will work for you.

Robyn Baldwin is an Alpha Female and a Work / Life Harmony Strategist.  She is a Marketing Manager, a fitness/lifestyle blogger at Business HeadshotRobynBaldwin.com, a former CFL cheerleader and fitness competitor, a published fitness model, a freelance writer, a future best selling author of the book Love Lost, Life Found (publishing August 25, 2016), a brand ambassador, a sponsored athlete and a podcaster. With a passion for fitness Robyn loves running, weight lifting, has taught spin and coached beginner runners. She’s also a yogi and has been practicing for over 10 years. She now spends the majority of her spare time training for  obstacle course racing. She also calls herself an MS Warrior after being diagnosed with Multiple Sclerosis in December of 2014. MS is a sidekick in her life that has taught her how to take the best care for herself and find her perfect work/life harmony.

Connect with Robyn!

Robyn Baldwin 
Twitter: @robynbaldwin
Facebook: Robyn Baldwin
Instagram: @robynbaldwin

Connection is the missing link in your business! Want to have virtual coffee with your favorite food entrepreneur and blogger? Check out the Food Entrepreneur Summit where we’ll have 20 masterclasses, 22 speakers, a supportive Facebook group and more! 

Download my Cheat Sheet_Figure Out Your Priorities