Why Email Marketing is Crucial For Your Business with Lauren Pawell

On this interview, Lauren Pawell from Bixa Media shares why email marketing is absolutely crucial to your business. This blog post comes from the show notes. For even more details on how to improve your email marketing, listen to the episode! 

In this episode you’ll learn:

    • Why email marketing is crucial to your business
    • Why you need to be collecting emails from your readers, even if you don’t plan on selling a product
    • The two biggest mistakes you’re making and how to fix them
    • Two actions to level up your email marketing

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Subscribe to the Blissful Bites podcast in iTunes to listen to Lauren.

Two Mistakes You're making in email marketing

Email Marketing is Crucial To Your Blog + Business

When it comes to a food blog or really any business, emails are important because that’s the way you’re going to stay in touch with your audience. So if you think about everyone who comes into your blog, all that website traffic you get, all those visitors you worked so hard for, if they don’t give you permission to contact them again, they might leave and they might never hear from you.

If you’re able to convert a website visitor into an email subscriber, you then have this  traffic source that you can continue to talk to, again every time you post content and you can leverage them. They can be as a part of your VIP audience, the people who are your most important visitors. Now keep those subscribers coming back to your blog time and time again because you remind them that you exist. Perhaps more importantly, include them in the on-going story of your food blog.  Then this is the audience you turn to if you ever are going to sell a product, they’re going to be the first one to buy because they’ve grown up with you and followed out.

Maybe you’re thinking, “Well, I don’t have any intentions on creating a product.” Is it really important to get people on my list?

Yes, even if you don’t have to have any intentions of creating a product. How are you going to get people come back time and time again to read your post besides just remembering your site? If you’re in their inbox every week, and you let them know about the new content that you’ve posted, that gives them a reminder. For example, our food blog is Something New For Dinner,  and you get an email and say“Oh something new for dinner posted a new recipe, I’m going to go take a look at it.”

If you don’t do that, you’re waiting for someone to keep you topped of mind and you know a lot of things happened in your day. Someone’s going to remember you, of all the websites they’ve been on, and comeback week after week, and without email, the picture is going to be a tougher challenge. So you don’t have to sell anything, it’s just a way you keep your most important audience close to you and a way for you to build a relationship with them so you can understand what they like, what content they like, what content they don’t like. And you’ll just keep sending them back to your site every time you post a new content.

Want to post less on your blog and get more traffic? Fix up your old posts! Download this checklist to figure out what you should be updating! 

Click Here to Access Checklist!

The Two Biggest Mistakes You’re Making in Email Marketing

  1. No clear call to action in an obvious placing sign up for my newsletter. Often times this might be on the side bar, or this might be towards bottom of the side but it’s not obvious in a way that forces the visitor to make a choice.  When it’s on your side bar for example, someone doesn’t have to make a choice to continue reading the content, they don’t have to add their email or not to continue reading the content. If you have a pop up or something that’s obvious as a pop up, something has to say, “do I want to hear more from this person?” Yes, or “can I input my email?” or “I don’t want to hear more from this person” so I close it out. If you don’t give someone that choice they’re most likely not going to take the action you want. Being a little more obvious, even though sometimes the people get pushed back, they say, “oh my gosh, pop ups are so annoying.” You’ll see, that alone will increase your subscriber rate insignificantly.
  2. When people just say “sign up for my newsletter” and they don’t offer any sort of incentive to sign up. What do I mean by incentive? It doesn’t have to be like you often see on an e-commerce site someone most have like,  5% off for a first time customer. Maybe it’s a compilation of your most popular blog posts you put in a PDF format. And then you say, sign up to receive my favorite top ten recipes. Or maybe you’ll just email those out in an email format. That gives someone incentive to sign up. Right now you get requests for so many newsletters sign ups, but that alone isn’t enough to convince someone to sign up or to opt in.

Examples of Lead Magnets

It depends on what your blogging about.  If you’re a food blog, it might be 5 kitchen tools that you need to have in your kitchen or 5 drinks you want to make in your home bar. If you don’t want to repackage all your old content, you can come up with something new, it can be a one page pdf that just lists those tools and why you like them. That’s one way to do it, the other way it to just look at your google analytics and find your most popular post. Then package that in a PDF.

Two Actions to Implement Now to Level Up Your Email Marketing

    1. Go get a popup on your site.  There’s a few different ways you can do this: sumo me or hello bar, are two good choices. They work on any type of site whether it’s WordPress or not. They have a couple different types of popups, some would just like a top bar or your side bar. I’m sure you have seen them on food blogs that are little less obvious.  Go install that and start collecting emails subscribers from your regular website traffic.
    2. Design a great lead magnet:  that freebie or incentive you use to replace your call to action from sign up to my newsletter, to sign up to receive my free best recipe or whatever it is. Those would be the two thing I would do to start leveling up your email marketing or at least start collecting the emails subscribers.

Want to post less on your blog and get more traffic? Fix up your old posts! Download this checklist to figure out what you should be updating! 

free checklist

Click Here to Access Checklist!

Helpful Links Mentioned in the Episode:

As the founder of Bixa Media, Lauren Pawell loves helping entrepreneurs turn their WordPress and Shopify websites into revenue-generating powerhouses. To improve yourLauren Pawell email marketing performance in 11 days, sign up for her free course here. 

Find Lauren!
Website: bixamedia.com
Instagram: @bixamedia
Twitter: @bixamedia
Facebook: Bixa Media

 

 

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Sign up below to download your EASY checklist to Repurpose Your Old Blog Content to Make it New Again!

Taking Risks Has the Best Rewards with Rebecca Holmes

Rebecca Holmes is the owner of Ello Raw. At Ello Raw they create the highest quality product and add no preservatives, fillers or fake ingredients. Rebecca started Ello Raw while she was in college at Duke University. She believes what you put in your body, let’s you live a great life. Rebecca was a dancer in college and that creativity flows through her business!

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In this episode you’ll learn:

    • how Rebecca took the leap to start her own business.
    • why she decided to not work in a typical 9-5 job
    • the resources Rebecca used to start her company
    • when she reaches out to someone for help
    • how to test your idea to see if it will work

Subscribe to the Blissful Bites podcast in iTunes to listen to Rebecca.

Rebecca’s key lessons on how to grow a successful business:

  • Talking to mentors and people to ask business advice. She made connections to help her business grow.
  • She wasn’t afraid to fail.
  • Be teachable! This was a huge part of her success!
  • Don’t keep ideas and lessons learned to yourself! Sharing them will help them grow.
  • If you don’t have a solution to a problem in 48 hours, reach out to someone for help!

 

Rebecca Holmes

Rebecca Holmes

 

Rebecca Holmes is the owner of Ello Raw and lives in North Carolina!  Rebecca grew up in a family that dealt with a myriad of health ailments both physically and mentally. After realizing that food matters in the way we live our lives, she set out to create something truly healthy but also delicious. When you change the way you eat, you change the way you live.  She craves knowledge and realness. She promises to always pursue the best quality ingredients, to work hard everyday, and to put your health before profits. 

Find Rebecca!
Website: elloraw.com
Instagram: @elloraw
Twitter: @elloraw
Facebook: Ello Raw

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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Triple Your Productivity in 5 Days! 5 Day GET FOCUSED Challenge! 5 days of productive + focused work! Sign up here! 

 

How to Take Advantage of Automated Options with Laura Roeder

Laura Roeder is the founder of Meet Edgar, a social media automation tool designed to prevent status updates going to waste. Since 2009 her online courses have taught tens of thousands of entrepreneurs how to harness the power of social media. Laura has given talks to conferences like BlogHer and South by Southwest. She has spoken about the value of independent entrepreneurship at the White House. She’s also appeared in Forbes, Fast Company, Mashable, Sena, and other major publications.

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In this episode you’ll learn:

    • Beauty of automated programs, like Meet Edgar
    • How to stay balanced
    • How to do smaller amounts of focused work
    • Laura’s best resource to help you get started

Subscribe to the Blissful Bites podcast in iTunes to listen to Laura.

Tell us a little bit about you, Laura Roeder, and everything you do.

I’m the founder of a software company called Meet Edgar. My background has been in the social media marketing space for as long as social media marketing has been around. I’ve done consulting and training and now software.

Laura Roeder, Meet Edgar

How do you stay balanced?

I am not a workaholic, and our company is not a workaholic company. On our careers page, one of the perks of the company is your inbox will be a dead zone on the evenings and on the weekends. It’s sad that it’s a perk now, but it is pretty unusual. I’m a big believer in doing smaller amounts of focused work. I don’t think anyone can do eight hours of really focused quality work a day, much less more than that. The more you constrain yourself that these are the specific things that I need to get done today, these are my times to do them, it doesn’t always take that long to get things done when you’re focused.

And use software. I am definitely a big believer in looking for automated solutions.

Laura Roeder

Did you use any resources or any books? Was there any one thing that helped you figure things along the way?

There’s a book that I really love by Verne Harnish it’s called Scaling Up, it used to be called The Rockefeller Habits.

There’s also an organization called Gazelles that hosts one-day workshops based on the book. Scaling Up is an awesome book for any entrepreneur. It has lots of charts and graphs to fill out and little forms to fill in. It asks questions like, “How do you set your goals? How do you evaluate the competitive landscape? How often are you supposed to be meeting with the people at your company? What are you supposed to be talking about when you meet with them?” I feel it such a great guide for anyone who didn’t go to business school and probably it’s more valuable than people who learn in business school.

What would you say your top tip would be for someone who is just getting started?

I think the most important thing is just to get it out there and make it real.


0983Laura Roeder is the founder behind Meet Edgar, a
social media scheduling tool.  She has been an entrepreneur for almost 10 years.  She first started working for herself when she was 22 years old, and has been full time self-employed ever since. Laura is in love with small businesses using the web to take matters into their own hands.

Find Laura!
Website: Meet Edgar
Facebook: Meet Edgar
Twitter: @meetedgar 

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FREE Workshops Coming Up!

Grow Your Blog with Pinterest, Using Tailwind!  Sign up here!

5 Day GET FOCUSED workshop! 5 days of productive + focused work! Sign up here! 

Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

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Create Relationships with Other Bloggers with Brittany Mullins

Brittany Mullins is a Richmond based health coach, certified personal trainer, and the blogger behind the healthy living blog Eating Bird Food. She proves that maintaining a healthy lifestyle doesn’t have to be a challenge by sharing healthy recipes, workouts, wellness articles, travel adventures, and more. In her recipes, she focuses on using wholesome, natural, and organic ingredients to create healthy meals that are not only nutritious but also delicious and satisfying.

Create relationships with other bloggers with @eatingbirdfood #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • How to stay inspired especially after blogging for years
  • How to transform your blog and ideas and grow with your business
  • Listen to what you’re audience/readers are asking for and create a product around that
  • Value of creating relationships for your business
  • Ideas to stay balanced

Subscribe to the Blissful Bites podcast in iTunes to listen to Brittany.

Tell us a little bit about you, Brittany Mullins, and what you do.

I’m a health coach, personal trainer, and the blogger behind Eating Bird Food. I started blogging about 8 years ago.

What has been your most proud moment so far in the past 8 years?

Most recently, this year I was invited to the White House as part of an event with Michelle Obama’s Let’s Move initiative. It was a group of a hundred bloggers, and the first lady spoke about all the headway that’s been made to fight childhood obesity. I felt really proud to be invited to the White House.

How do you keep up recipe creation and inspiration?

A lot of my recipes come from recipes that my mom used to make when I was little that I love. My mom made a lot of Southern food, so I’ve tried to make those recipes healthy. I get inspired by going out to eat or going to Whole Foods or places like that where I have a meal that I love. I often try to make restaurant meals a little bit healthier at home or make something that inspired me at Whole Foods. I also use reader requests.

What have you done that has really helped your online business?

I think that the biggest piece for me is creating relationships with other bloggers.

Brittany Mullins

How did you approach building relationships?

I joined some Facebook type groups, and I also connected with other bloggers who I liked reading their blogs, I was like maybe I’ll reach out to them, send them an email saying like, “I love what you’re doing,” and kind of just go from there.

What do you think would be your best piece of advice for someone who is just starting out in the food industry?

Get started today. Don’t wait until everything is perfect.

My other big piece of advice is don’t view other bloggers as competition.

Create Relationships to Help Grow Your Business

Brittany Mullins is the blogger behind Eating Bird Food.  She is a health coach and personal trainer living in Richmond, Virginia. When she learned more about eating Brittany Mullinshealthfully, she was amazed to see that small changes can make such a big difference. Brittany instantly decided that she wanted to help others live healthier and happier lives.

Find Brittany!
Blog: Eating Bird Food
Health Coaching: www.brittanymullins.com
Instagram: @eatingbirdfood
Twitter: @eatingbirdfood
Facebook: Eating Bird Food

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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,

Fast Friday: 5 Day [FREE] Focus Challenge

Back in September I was doing a whole lot of nothing, and didn’t know what the heck was going on at the end of the day. If I want to run a profitable business and be home with my two kids, I had to figure out a different way. I had to get work done, efficiently! 

Fast forward to now, I’ve figured out different ways that let me maximize my time. The number one thing I hear from my listeners is that they only have a few hours a day to work, which is why I decided to create a challenge for us. Five days of FOCUSED work starting July 25th. 

Let’s get together.  Stay focused.  Support each other.

This is for you if:

  • If you feel like you’re getting to the end of the day and you wasted a lot of time.
  • If you feel like you’re working, but you’re not focusing on what will move you forward towards your goals.
  • If you don’t have 12 hours to work a day.
  • You love support and want to meet people who also want to get work done in less time!
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SIGN ME UP NOW!

Subscribe to the Blissful Bites podcast in iTunes to listen.

Stop doing a million things at once. 

Focus Challenge

No one should be multitasking. You are wasting time and brainpower.

SIGN ME UP NOW!

Focus Workshop

I will share 4 things that have transformed the way that I work.

REGISTER HERE!

OR

Text the phrase FOCUSCHALLENGE (one word) to 44222

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

BLISSFUL BITES PODCAST GIVEAWAY!

Join the Blissful Bites team and stay up to date with interviews, business tips AND be entered to win this month’s prize pack!

It’s Okay to Ask for Support with Tara Newman

Tara Newman is a successful coach, mom of two, chronic illness sufferer, and a wife of an ironman tri-athlete. Tara helps her high achieving clients gain clarity, get focused on the right goals, lead from their strengths, and create their next level life. Tara has over 15 years of experience as a performance coach and has a MA in organizational psychology.

It’s okay to ask for support @taragnewman #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • Value of a business coach
  • 5 main coaching elements (vision, strategy, strengths, mindset, energy management)
  • Importance of self-awareness
  • How to eliminate limiting beliefs

Subscribe to the Blissful Bites podcast in iTunes to listen to Tara.

Tell us a little bit about you, Tara Newman, and what you do.

I work with ambitious, high achieving women to help them leverage their leadership style to build sustainable businesses and, I like to add, with greater ease.  As women we’ve been programmed that success has to be hard and painful, and I’ve come to realize two things about that over the years. One, it’s a myth; and two, it’s very literally killing us. We’re burning out, fatigued, and have chronic health issues. So much of it stems from the stress we put on ourselves to succeed.

What do you actually do with your clients?

I could break it down into two pieces. I coach around strategy because when we wake up everyday we need to know what we’re doing. I also coach around mindset because you can take that strategy and hand it to the same strategy to person A and person B and they’ll get executed differently. Why? Because of the mindset. I firmly believe that when we grow as a person, we grow our business. It’s not until we experience this personal growth that we experience business growth.

How do you actually teach your clients to align their life and their business?

I take a very holistic approach to business. I believe very strongly that the same strategy, vision, strengths, mindset, and energy that you put in your business needs to be managed in your life as well. I think that you build a successful business when you build a successful life.

Tara Newman

Why do you think every single person whether you are a food blogger or a business coach needs mentors and coaches?

I don’t think food entrepreneurs or food bloggers need a coach. They can certainly find a level of success without a coach, but I have reasons why they might want a coach. When I have people who come to work with me, I don’t want them coming to me because they think they need me. I want them coming to me because they want to work with someone. They want a partner in their business and they want to accelerate their results. They want to save some time and money. Instead of doing the same thing over and over again and getting the same result, which could be really costly, they want a different result. They hire a coach because they want that different result and want to be pushed to get it. They want a partner or a sounding board or someone to sit there and validate some ideas, but challenge them on the ideas they have to make them even better. As ambitious, high achieving entrepreneurs, there are few people willing to tell you the absolute truth. There are few people who will stand toe-to-toe with you and challenge you. That’s what you’re going to pay a coach to do. You’re going to pay a coach to hear the things that you need to hear that no one’s willing to tell you.

Tara Newman

What would be your advice be to finding that perfect fit coach?

I would say have some kind of understanding or do some work around like what do you really need? What’s the skill gap? People can coach you on Facebook ads. People can coach you on setting up internet marketing, systems, and passive income. People are coaching on so many different things these days. I think really understanding what your skill gap is and where you need the support is helpful when you find the person. You find the people who you think is in the niche that you need. I would say have a conversation with them and you might even have to have more than one conversation with them. Follow them on social media and read their blog.=

Tara NewmanTara Newman is a business and leadership coach and the founder of The Bold Leadership Collective.  She helps high achieving clients gain clarity, get focused on the right goals, lead from their strengths, and create their next level life. Tara has over 15 years experience as a performance coach, an MA in Organizational Psychology, and is a mom to two ridiculously energetic kids.  She will challenge the way you think and how you see the world. Tara will encourage you to dump your never-ending to-do list, and focus on the things you value the most.

Find Tara!

Website: www.taranewmancoaching.com
Facebook: Tara Newman Coaching
Twitter: @taragnewman
Instagram: @taragnewman 

Click to listen to Tara Newman on the Blissful Bites Podcast in iTunes.

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

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Join the Blissful Bites team and stay up to date with interviews, business tips AND be entered to win this month’s prize pack!

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Empower other People with Michelle MacDonald

Michelle MacDonald is the founder and CEO of Sweet Note Bakery. Michelle wanted to be an entrepreneur for as long as she could remember but lacked the necessary confidence in herself. Then, several years after college, her passion for food was made stronger when her family was struggling with food allergies. Michelle knew she could make a difference. She started Sweet Note in 2012, an entrepreneurial dream to live her passion and inspire other women to follow theirs through the process.

Empower other people with @glutenfreebagel #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • Your passion CAN be your real job
  • Importance of just getting started
  • Challenges of starting out

Subscribe to the Blissful Bites podcast in iTunes to listen to Michelle.

Tell us a little bit about you, Michelle MacDonald, and what you do.

I started Sweet Note Bakery in 2012 from a family with food allergies and my sister and grandfather struggling with celiac disease. I always baked as a hobby and still do as an outlet, stress reliever, and just something fun getting in the kitchen and experimenting new recipes. I’ve been doing that since I was eight years old making little muffins in my parents’ kitchen and all through college I baked after my classes. I always thought it was just a hobby because how could something that is so fun actually be a career. I think a lot of times we are sort of trained that way and so we need a real job and like baking and having fun can’t be a real job and a real career. Slowly I started to realize that maybe it could be something and when my family told me about their struggle with celiac disease, I realized that this could be the start of a business.

What would be your biggest piece of advice to someone who is just starting out?

I hear a lot so it’s probably going to be redundant from other people I’m sure that you spoke to, but just get started.

MIchelle MacDonald

How do you stay balanced?

The underline theme is passion for what you’re doing.  Keeping the why close to you. It doesn’t feel like work. It feels like you’re balanced because you’re more balanced than you’ve ever been because you’re doing something every moment of the day that you love. I think when you love what you do it makes a difference but definitely there are boundaries. There are moments when you have to say turn it off and be there in a different capacity and not talking about bagels. I find it hard to shut it off because I love it so much.Michelle MacDonald

 

Michelle MacDonaldMichelle MacDonald is the owner of Sweet Note Bakery. After Michelle’s sister and grandfather were diagnosed with Celiac Disease, she set out on a mission to recreate their favorite food, an authentic New York style bagel, gluten free. Michelle followed her entrepreneurial dream to live her passion and inspire other women to follow theirs through the process.

Find Michelle!
Website: Sweet Note Bakery
Website: The Greater Knead Project
Instagram: @glutenfreebagel
Twitter: @glutenfreebagel
Facebook: Sweet Note Bakery

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

BLISSFUL BITES PODCAST GIVEAWAY!

Join the Blissful Bites team and stay up to date with interviews, business tips AND be entered to win this month’s prize pack!

,

Fast Friday: 3 Low Cost Ways to Test Your Idea

I receive a lot of emails from people interested in starting a food company.  They want to learn about how to begin that process. Today I wanted to give you a few ideas about how to test your idea.

  1. Figure out who your ideal customer is. Nicole Holland provided an in depth workshop in  the Food Entrepreneur Summit about identifying your ideal customer. This will help flush out your business plan.
  2. Create a landing page to collect emails and get a general idea of who is interested in your product, program, or service.
  3. Launch to a small group of people.  Get feedback and tweak.

Subscribe to the Blissful Bites podcast in iTunes to listen.

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Nicole Culver

Connect with me on Twitter and Instagram: @nicoleculver

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

BLISSFUL BITES PODCAST GIVEAWAY!

Join the Blissful Bites team and stay up to date with interviews, business tips AND be entered to win this month’s prize pack!

,

Fast Friday: Stop Procrastinating

What is holding you back?  What are you waiting on?

Stop thinking about how things should be.  If you want to go after something, stop waiting on it.

Personally, I was holding myself back from reaching out to podcast sponsors.  I thought I had to have things a certain way.  I was able to get past that it had to be a certain way and have had great response.

Subscribe to the Blissful Bites podcast in iTunes to listen.

 

Stop waiting for PERFECTION and and just DO IT #blissfulbitespodcast Click To Tweet

stop procrastinating

Keep in mind what you’re trying to work towards.  Do something EVERY DAY that is going to move you forward.

Figure out where you want to go and how you’re going to get there.

Stop waiting.  Start moving forward.

Connect with me on Twitter and Instagram: @nicoleculver

Blissful Bites Sponsor: Kit Life! Get 10% off your planner with code GRANOLA at checkout! 

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Enter the podcast giveaway! This months giveaway is HUGE. Granola from Blissful Eats, A Love Drop from Love Grown Foods, a smoothie box from Green Blender,  one bag of Otto’s Cassava Flour and bagels from Sweet Note Bakery by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

Blissful Bites Podcast Giveaway

BLISSFUL BITES PODCAST GIVEAWAY!

Join the Blissful Bites team and stay up to date with interviews, business tips AND be entered to win this month’s prize pack!

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Figure Out What You’re Best At with Arriane Alexander

Arriane Alexander is a Rock Your Life coach with a Masters degree in spiritual psychology. She helps women see the possibilities within themselves and create a life and career they always dreamed of. Arriane helps women overcome their fears, self doubt and any other obstacles unlocking their pathway to create the foundation for a new life and journey.

Figure out what you're best at @arriane1000 #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

    • How to get confidence in your business.
    • How to do the inner work to move past your limiting beliefs of yourself
    • Figure out how to identify what makes you unique!

Can you tell us a little bit about you, Arriane Alexander, and what you do.

I’m a Rock Your Life coach. I work with amazing female entrepreneurs all over the world and the women that I worked with generally have their own business of some sorts. I work with all kinds of fitness experts, I work with other coaches, I work with women who have online businesses and they come to me when they want to build their business and create more success in their business and what we do is we create very clear outer action steps and goals to move towards and the most important part of what I help them do is work on the inner work and the resistances to clear out all the obstacles actually moving forward towards the life of their dreams. I work with spirit-preneurs because the inner work to achieve the outer results.

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How did you come up with your name, Rock Your Life coach?

I was working with my business coaches and I was like, “Everything is so boring out there,” of like life coach and business coach and success coach and my personality is I’m like a fire ball because I walk in the room and everyone’s say, “Hey the party is here.” That’s just my energy is big and fun and sparkly and I also work in Hollywood. I also am a working actor so I have this awesome, glamorous part of my life to work as an actor on cool TV shows. When I was talking to my business coach I was like, “I just love to help people rock their lives. Step out of what they think is even possible and just rock it.” She was like, “That’s it! You Rock Your Life coach.” And I was like, “Your right! I am.”

What do you say to women who feel like they are not that different? How do you deal with them?

The first thing is to realize that there are so many people in the planet and we all relate to different people differently. For instance, in the field of business building, there’s ton of great experts out there and there’s ton of resources but I connect with one person’s way of speaking like I’ll watch a webinar or listen to a podcast and I’ll hear the same types of advice e.g. “How do you use your Facebook to drive your business?” I could hear that from 5 different people and it could be literally pretty much the same information but one of those people I’m actually going to connect with the way they speak, the way their message comes through, the branding, the pictures, there something about them that I really enjoy. That’s the thing that I think is interesting is that you don’t have to be so different in the messaging but how you are going to present yourself is going to be different and that’s the uniqueness that each of us bring to our brand.

How do you take people through to figure out what makes them unique?

I would have her figure out what she’s best at. What is she great and what lights her up the most? What part of her business lights her up the most? It’s called the blue ocean; it’s like finding your blue ocean what does make you different in your field.

You can release it down and make a list of what you’re great at, what’s your area of expertise? And then also make a list of what makes you most joy? What lights you up when you’re working any of your customers or clients? And then make a list of like how can you make that different. How can you make your brand stand out in that really niche area and that will start people giving information as to what does make them different in the market place.

Arriane Alexander

How do you help women find their confidence?

The confidence piece is just a muscle that gets built. The courageous confidence piece the muscle gets built when we can break out of our comfort zone and actually do something that builds that confidence. That’s part of the confidence piece is practicing whatever is scary to actually do it.

How do you suggest people get confidence in kind of putting themselves out there in the business world?

Start with the trusted people first because you want to get positive affirmations at first so that you can build that confidence. If there is someone that’s going to be like ‘wah, wah’ well don’t necessarily tell them yet. I’m always encouraging my clients to share with the people who you know are going to be supportive first so that you can build that affirmation, build that confidence there and then you just have to take the risk of knowing that not everyone is going to love what you do especially when you change because as someone who’s listening is building her business, building his business, building anything outside the comfort zone most people that are used to you don’t necessarily want you to change. When you start getting more bold and taking action steps and moving into a new energy field and more expanded place in life some people don’t necessarily want that and we kind of like want people to stay the same and just knowing that is part of the process. It’s like, “You know what there’s going to be some people who aren’t going to be excited for me.” And that’s okay because what they think has nothing to do with me.

What is the number one piece of advice to someone who is just getting started?

I think take things step by step. I think especially now with people who are just getting started there so many options. There’s 5 main social media channels, there’s blogs, there’s podcast, there’s how to reach your audience in Facebook ads and there so many things. Take it step by step choose the one thing that you can build your business with today. For instance, if that’s a coaching business is it one-on-one coaching? Is it group coaching? What’s the one thing, the one place you want to start and what’s the easiest place to start? What’s the one thing that you want to really focus on that simple, that you can create and you can commit to. Pick something small, pick something that you can start with and then secondly be consistent. Just be consistent.

Arriane is the Rock Your Life Coach with a Masters Degree in Spiritual Psychology. She helps professional women step into new possibilities so they can create a life and Arriane Alexandercareer they’ve always dreamed of. She has spent over 12 years as a high level executive in the fashion business and from there followed a heartfelt dream of succeeding in the entertainment industry. Today she works consistently as an actor on TV shows like Justified, Grey’s Anatomy and The People vs. O.J. Simpson. In other words, she’s created the life of her dreams and as a coach, she helps women do the same in a fun, effective way.

Find Arriane!

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