Put Yourself to the Test with Luci Petlack

Luci Petlack is everything California, raised and born in Northern California. She now lives in sunny Los Angeles with her husband. You can usually find her in jeans sipping iced coffee, dreaming of a recipe to be made, and a trip to be planned. After earning her PhD in History in 2013, she moved on to a more creative and social career, her blog, Luci’s Morsels. Her style can be described as comfortably chic, her taste deliciously healthy, a homebody at heart who loves day trips and overnight treks to nearby cities. She’s had her passport practically since birth and is always ready to wander across the globe.

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In this episode you’ll learn:

  • How Luci started the successful blog Luci’s Morsels
  • How she found her blogging niche and subjects to write about
  • How you can build relationships for the long term

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Luci Petlack.

Tell us a little bit about you, Luci Petlack, and what you do.

I just turned 30, and I feel like I’ve kind of had to re-evaluate my life for who I am. I’m a fashion and food blogger, and basically it’s an avenue for me to share everything that I’m interested in. I talk about the clothes that I’m wearing or the recipes that I’ve been making or the travels that I’ve been doing, and that’s a recent addition to the blog. I recently started teaching blogging and social media which has been fun. On a more personal side I am more of a homebody. My husband and I look for fun ways to hang out whether it’s just coffee shop or day trip or whatever. I think that there is a lot of joy in small things and it goes unappreciated.

How did you figure out what your niche was? Did you start writing about food and then it transformed into writing about different areas or did you start writing about everything?

I started my blog when I was in my fourth year of grad school. I returned from the last of my research trips, and I was emotionally and mentally worn out. I woke up really early one morning and just decided that my only therapy was baking. I needed to bake far more than my husband and I could eat. I created this business at 5:00 am on my phone under the covers so I wouldn’t wake my husband up. I called it Luci’s Morsels, and I was going to sell baked goods to friends, family, and colleagues. As part of my business plan I decided I would create a blog and talk about the desserts. Also, before this is I had lost at least 30 pounds, and I was on my way to losing 40 pounds. I quickly discovered that talking about dessert everyday wasn’t feasible for me. By the end of the first week I wrote a blog post and said, Luci’s Morsels is more than just about food. A morsel is anything that brings you just a little bit of joy in your life. I wrote primarily about fashion and food. In January of this year when I added travel on a much more consistent and intentional basis.

Can you talk a little bit about that transition from getting your PhD in History, being a teacher, and then now?

I think its interesting people say, “Your life must be so different.” There are a lot of things from grad school that have help me a lot. I’m good at working at home by myself which is something people underestimate when you work for yourself. I’m organized. I can maintain a schedule. I’m really good at setting my own deadlines. I went from working at home by myself staring at a word document, to working at home by myself staring at the blogger platform. There are a lot of similarities.

It’s been  struggle breaking into networking for me because when you work at home by yourself there’s no network around you. You have to go out and put yourself out there. Frankly I want to be home at night with my husband hanging out. I love being around others, but it’s completely different thing from being in academia in a whole new way.

Can you talk a little bit about how you got into teaching about blogging and social media?

Teaching started because of a relationship. I joined the food bloggers of LA group a few years ago. One of the women who heads up the group works in PR. One of her contacts asked her if she’ll be interested in teaching a blogging course. She wasn’t interested, but because she knew me and she could speak to my abilities and my degree, she referred her friend to me. The last time I taught a class I hated it, and I dreaded going. I said yes and as it turns out I loved it. I love teaching. I love talking about what I do everyday.

Do you have any tips on how to build relationships to get more long term partnerships?

I think one of them is being honest and grateful. If I’ve agreed to work with a company, I email that representative when the post goes live. Keep that line of communication open. I max out communication during a campaign just so they know who I am, they know that I’m professional, they know I’m dependable. If an opportunity comes up again I don’t want them saying, “She is okay to work with.” I want them saying, “She’s fantastic to work with. She’s really professional. She’s always on time. No issues.” I’m huge about following up.

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Any last advice for bloggers who are really starting to get on their game and take this seriously on how they can really grow?

Identify your strength and go to town.

Luci PetlackLuci Petlack is the blogger behind Luci’s Morsels where she shares all things food, fashion, and travel. She lives in Los Angeles with her husband. You can usually find her in jeans sipping iced coffee, dreaming of a recipe to be made, and a trip to be planned. 

Find Luci!
Website: lucismorsels.com
Instagram: @lucismorsels
Twitter: @lucismorsels
Facebook: Luci’s Morsels

This podcast was sponsored by Kit Life!

kit-life

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the Holidays too – so you can send some love to friends and family near or far!

How to Self Publish a Book with Marissa Vicario

Marissa Vicario is an award-winning, board certified integrative health and nutrition coach, blogger, and women’s health and lifestyle expert. She is the founder of Marissa’s Well-being and Health. She is passionate about teaching women to trust themselves to make nutritious, slimming, and energizing choices without resorting to fad diets and all juice cleanses. Her tips, recipes, and expertise have been featured on the Dr. Oz Show, New York Times Entrepreneur magazine, Glamour, and Next Generation TV among many other women’s lifestyle publications.

How to self publish a book @marissavicario #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

    • In this episode you’ll learn how Marissa self published her book instead of going through the typical publishing model! She gives tips on how you can do the same!

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Marissa Vicario.

Tell us a little bit about you, Marissa Vicario, and what you do.

I am a certified integrative health and nutrition coach, and I coach women. I have a private practice where I coach women both one-on-one and help them navigate the world of nutrition and change their relationship with food.  I also have group programs that I run. On top of that I am a women’s health and lifestyle expert so I do a lot of media around advice and tips and tricks. I do some writing on nutrition and wellness topics and do corporate lectures. Recently, there is a big uptake in companies wanting to offer wellness programming for their employees. Many of these companies hire me. I come in and give a talk whether it’s at a conference or a lunch. I help with some workshops and events locally around the city, different retailers like Lululemon, and other locations that share my vision.

How did you get your start?

I have been always interested in fitness. I have been exercising since I was 17 years old. As I got older, I started to make the connection between nutrition and fitness. I wanted to learn more about how I could support my active lifestyle with a healthier diet. I started talking to people about the foods that I was eating.  People were interested and I loved talking about it. I decided that I wanted to pursue that passion and decided to go back to school and get certified as a health coach. From there I started my business.

Marissa Vicario

How did you get your start your business?

I started by going to corporate health fairs. I met a chiropractor who was putting on corporate health fairs and that’s how I got my entrance into some businesses who were interested in bringing on speakers. As I got more experience doing that, people found me on LinkedIn. I was invited to speak, and I pro-actively reached out to different companies and offered my services.

Can you tell us a little bit what made you want to write a book?

My book is called Your Holistically Hot Transformation: Embrace a Healthier Lifestyle Free of Dieting, Confusion and Self-Judgment. I’ve always wanted to write a book. My background is in journalism. I went to journalism school for my undergrad, and I always loved writing. I knew I wanted to write a book, but didn’t know what I would write a book on.  I found this passion of mine and then I knew I wanted to write a book on health and wellness.

A couple years ago I received an email from a publisher that was doing a writing workshop in Florida.  If you attended the workshop, you had 6 months to submit your book proposal. There was a contest with 3 winners. The first place winner would get a publishing deal from this publisher. I thought, “I have to go there.” I went to the conference. I wrote my proposal, and I sent it into this contest. I didn’t win, and I was a little bit devastated.  As I was preparing to get an agent, I got another opportunity to be a part of a course that would help me self-publish.

how-to-self-publish-a-book

 

How did you figure out how to self-publish?

I used a course on self-publishing that help walked me through the steps. I had no idea where to start except to actually write the manuscript. The process was laid out in this course, and that was super helpful.

Who your ideal reader and how did you figure it out?

First of all, I looked at myself ten years ago, and said, “That’s her.” My ideal reader is an urban professional, has done the partying thing, been out and about, it’s starting to wear on her, and she realizes there is something more out there. There is something out there and I want better for myself. I want to treat my body better. I don’t want to eat this way and drink this way anymore. My reader is someone who has tried every diet and workout but still isn’t seeing the results. Somebody who wants to sort of go back to basics and reset and take a gentler approach. New moms are coming to me all the time saying, “I want to set an example for my family. Now that I have kids, I really want to be healthier and set an example for my kids that we can have a healthy relationship with food and this is how we eat in our family.”

Marissa Vicario is an award-winning, board certified integrative health and nutrition coach, blogger, and women’s health and lifestyle expert. She is the founder of Marissa’s Well-being and Health. She wants to help women live a healthier, more balanced lifestyle free of dieting, deprivation, and calorie-counting.

Find Marissa!
Website: mwahonline.com
Instagram: @marissavicario 
Twitter: @marissavicario 
Facebook: Marissa’s Well-being and Health
Book: Your Holistically Hot Transformation: Embrace a Healthier Lifestyle Free of Dieting, Confusion and Self-Judgment.

This podcast was sponsored by Kit Life!

Kit Life Planner

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the Holidays too – so you can send some love to friends and family near or far!

The Surprising Key to Building Your Online Audience with Megan Roosevelt

Megan Roosevelt is a registered dietitian-nutritionist, the founder and CEO of Healthy Grocery Girl, and the number one, family-friendly dietitian on Youtube with over a million total views. She is an internationally published author, host, producer as well as a nutrition expert for television and magazines. Her work has been featured on ABC, CBS, Hallmark Channel, Shape, Health, Prevention, Real Simple, the Huffington Post, and Origin Magazine just to name a few.

The surprising key to building your online audience @hlthygrocerygrl #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

    • How Megan started her business as a Registered Dietician after school
    • How she built her business with clients and online
    • Her process for determining her next business idea

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Megan Roosevelt.

Tell us a little bit about you, Megan Roosevelt, and what you do.

Professionally, I’m a registered dietitian-nutritionist. My husband and I run our company, Healthy Grocery Girl. We have a wellness website, a membership based website where we offer meal plans, educational videos, grocery shopping guides, and cooking guides. Basically, lots of great resources to help people eat and live healthy. We also do a lot of videos. We have a Youtube channel where we share videos that are free for people to watch every week. We do videos for a range of our other clients and we’re just all over social media sharing lots of healthy tips. We’re trying to help people live a healthier life in a really fun and realistic way.

How did you get started with Healthy Grocery Girl?

I went to school to be a registered dietitian. I was looking for typical RD jobs, and I was just wasn’t getting anything. It was really discouraging. I had an”Aha!” moment pretty early on where I realized I really want to love what I do. I’ve always have an entrepreneurial spirit. I think all the closed doors were kind of a blessing in disguise. I decided I I don’t need to wait for someone else to hire me. I have lots of skills so I can just start promoting myself. Originally, our business started as personal nutrition coaching, but it’s evolved from there to become the digital company that we are today.

business idea

 

Do you have any advice on how to pick 2-3 things that you really want to focus on?

It needs to be something you’re really passionate.  That means that you’ll work on it all the time no matter if there’s ups or downs because you just love it. It also needs to be scalable or it’s not going to make you a lot of money.

How did you decide to go the membership route as opposed to just income of sponsored posts?

I love business so I’m always reading about things. I remember learning really early on that multiple income streams is really important and so we do have those. We work with sponsors which are very appreciative for videos and such, but we also have our membership site because it’s really important that we have that in our community. We do videos for our clients for their brand, for their website, whatever kind of video work they want. We basically have a few things that we’re passionate about and it kind of helps, overall, make our business successful.

Megan Roosevelt

Do you think that the in-person piece was key to building your online audience?

Totally. I think especially when you are starting out and even today you have to be willing to just do work. I did so many workshops, demos, speaking engagements at grocery stores or wellness communities for free just to get in front of people and get my name out there. When you are just getting started, just say yes and do as many things as you can to get in front of people. As you grow, you get busier, and can be more selective about what you do for free. Being with people, real people, one-on -one, helps you really understand the needs of your clients.

What was your biggest piece of advice to someone who is just starting out in business?

Be patient.  Just hustle.

Megan RooseveltMegan Roosevelt is is a registered dietitian-nutritionist, the founder and CEO of Healthy Grocery Girl, and the number one, family-friendly dietitian on Youtube with over a million total views. She is an internationally published author, host, producer as well as a nutrition expert for television and magazines.

Find Megan!
Website: healthygrocerygirl.com 
Instagram: @healthygrocerygirl 
Twitter: @healthygrocerygirl
Facebook: Healthy Grocery Girl
YouTube: Healthy Grocery Girl 

This podcast was sponsored by Kit Life!

Kit Life Planner

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the Holidays too – so you can send some love to friends and family near or far!

How to Start an Online Challenge with Mariah McCullough

Mariah McCullough is a full-time working mom who’s using her weight loss of 100 pounds to build her own business by helping women gain confidence, lose weight, and start living their lives again by creating their own transformation. In June she created a free 10-day low carb challenge and grew her email list from 180 to 3,800 in 30 days and started making money online. She has a thriving Facebook community filled with former challengers who are begging her for more.

How to start an online challenge @becauseidecided #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • How Mariah started an online challenge that completely blew up unexpectedly
  • Why she started to run an online challenge
  • if running a challenge is right for you

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Mariah McCullough.

Tell us a little bit about you, Mariah McCullough, and what you do.

I’m a 36 year old mother of an 8-year old son. I currently work a full-time corporate job which keeps me very busy. I lost over 100 pounds and kept it off and so I started a business because so many people kept asking me, “Will you coach?” “Can you coach me how to lose weight?” “Can you do this?” I said no for the longest time, and I finally decided let me just do this. Let me test this out. I really found that not only did it inspire and motivate me, but I was able to help a lot of people who are stuck in places where I had been stuck. I started with 1-on-1 coaching and it’s kind of evolved to more of a low carb challenge program, other products, and coaching services.

Why did you decide to run an online challenge with your Facebook community?

I was doing one-on-one coaching. I have a full time corporate job that keeps me very busy, and I travel all the time. I realized that I was really limited on the number of clients I could work with. I also realized that continuing with that path, my business was never really going to be more than just a side passion. I was making some money, but I would never make it to grow beyond what it was because I didn’t have enough time. I decided that I was going to run a challenge. I never really participated in a challenge but I thought, “There is something to these challenges.” So many people are doing challenges. People in my industry get stuck a lot at the beginning because they need a little extra hand holding. They need a little more specifics on the rules. I decided instead of continuing to tell everybody one-on-one about my eating plan, why not I put together a challenge that walks them through their first 10 days.

Mariah McCullough

How did your challenge affect your business?

My list was under 200, and it had been for 9-10 months. I was frustrated. I wondered how I was ever going to grow this business because I can’t even give people to want something from me for free.  Taking this challenge to the Facebook group, honestly, I feel like that was the start of my business. I have about 1,400 people in my closed group. They’re talking to me all the time. I have sent feedback surveys with great response. I really just feel like I intimately know who is attracted to me, and I know how I can help them. After doing that challenge, I have the confidence that I can help people and people are hungry for what I can offer them. I did a second challenge. The last day of the challenge I wrote a low-carb companion guide because I still hadn’t figured out what I was going to do. I wrote a low-carb companion guide and sold it for $27. I made $3,500 from a $27 e-book which is crazy to me. It just shows me how hungry people are and they wanted more. The challenges have jump started my community. They built my list. They continue to build my list. I really feel like that was the catalyst to actually having a business that’s making money and that can grow instead of just the one-on-one coaching.

How did you find  people for the challenge?

I utilized Facebook ads.

mariah-mccullough

Where do you think entrepreneurs should start if they are thinking about doing a challenge?

The first thing is pick a topic. I asked, “What’s the number one thing that people ask me all the time?” It drives me crazy that I asked about it so much. Find something you get asked about a lot, and then try to figure out how you can create something, a challenge, where participants can get a transformation in that amount of time. but they will get a transformation.

How do you go from a challenge with the free information to a sale without feeling too salesy?

I started seeding information. I kind of struggle with that too because I didn’t want to feel that way. I also didn’t want them to think that like this is just a volunteer service. I added something simple that I learned from Simple Green Smoothies. I watched how they did their challenge, and I think it’s pretty smart. They just added the bottom of their challenge e-mails, “Don’t want to wait for the challenge materials? Grab it here for $5.” $5 isn’t going to make you a millionaire, but it suddenly plants the seed that everything isn’t free and this is going to be available for purchase, maybe something else will be.

Mariah McCulloughMariah McCullough is a nutrition and health coach with a B.A. in Sports Management. She helps women gain confidence, lose weight, and start living their lives again by creating their own transformation. In June she created a free 10-day low carb challenge and grew her email list from 180 to 3,800 in 30 days. She has a thriving Facebook community filled with former challengers who are begging her for more.

Find Mariah!
Website: becauseidecided.com
Instagram: @because_i_decided 
Twitter: @becauseidecided
Facebook: Because I Decided

Why You Deserve to Be Happy with Makenzie Marzluff

Makenzie Marzluff a social entrepreneur, nutritionist, and founder of Delighted by Hummus. She believes business challenges are an opportunity to develop yourself personally and spiritually. Makenzie’s role is to provide a foundation for people to fly and fulfill their soul purpose to their greatest extent.

Why you deserve to be happy @DBdesserthummus #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:
How Makenzie started her company after other failed businesses.
Why she believes everyone should be happy.
Her biggest flop with her food company that resulted in pulling product off the shelf.

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Makenzie Marzluff.

Tell us a little bit about you, Makenzie Marzluff, and what you do.

I’m a social entrepreneur and that’s really taking on a new meaning for me. I’m a conscious entrepreneur because I feel as though different than all my other ventures than Delighted By, the separate entity that has come through me. I’ve decided to be a channel and it came through me. “She’s a girl and I’m her guardian.” I am her foundation to fly out in the world. The product gets to a certain place, it gets to be consumed by our consumers, and I’m responsible for the messaging that gets delivered along the way. I’m also responsible for our team and how empowered they are as they helped deliver her message. Delighted By is home of the original dessert hummus. It’s a dip made from chickpeas, but in sweet flavors and of course, really healthy. My background is in nutrition. It’s all vegan and gluten-free, all natural, no preservatives. It’s very clean. That’s super important to us. The mission of Delighted By is to inspire people to spread their glitter, to be their light. Whatever it is that gets them up in the morning and gets them excited is their glitter that they need to be spreading. It is literally going to uplift the consciousness of humanity and so we want Delighted By to be this walking, talking example that when you do that, even when it’s risky, even when it’s uncomfortable, that it will be so worth it.  

How did you push past that scariness and say, “I am doing this and I’m going to share it out along the way”?

I was not okay with being unhappy in my work. Work is what we do everyday for the majority day. I tried to work for people, and it wouldn’t last very long. That was a huge motivating factor. I said no to the universe. I am not okay with doing something I’m unhappy doing. You have to take some responsibility for yourself in a way. I decided to love myself enough to say, “No. I refuse to be unhappy.” When I said that and believed it and claimed it, the universe was like, “Here you go. Here’s an idea. Now, I’m going to test you.” The universe is saying, “Are you going to act on it? I’m going to throw you all these other obstacles. Are you going to act on it? Are you going to push through?” I think what the quality of an entrepreneur is that you have to actually have a sense of delusion. You have to be completely delusional to believe that these things can happen. I heard Jim Carrey say this the other day on Youtube, “You have to believe that something’s going to happen that’s never happened before.” You come back to those beliefs over and over again. Focusing on what it is that I want to create even though people say it’s impossible.  

Makenzie Marzluff

What do you think is the first step for the listeners if they’re struggling with that self love and happy peace?

Just ask. It’s so simple. Ask your higher self where you need to go in order to practice self love. For some people it could be a relationship, a good one or a tumultuous one. For some people it could be a direct modality like mirror therapy. I can’t answer that for anyone, but what happens is that people just don’t ask.

Makenzie Marzluff

How did you decide to make such a strong mission? How do you live that every single day?

In 2014 I had a very rough year personally. At the end of 2014, I was determined to get myself back here. I wanted to wake up with a desire to live and be happy. I went on that journey of healing myself physically, emotionally, mentally, and spiritually. I discovered a lot of things in that time. This big question I came with in February 2015 was, What is my purpose? I want to know why am I here? Why do I matter? What do I do with that information? I got this really clear message, Your purpose is to just spread your glitter. It sounds so simple and that’s just my way of saying be the light. No matter what I do, no matter where I go, that I just bring me, that I just bring my energy to that room, person or environment and that’s all I have to do. It gave me this tremendous peace. It gave me this tremendous knowing that no matter what I do, I’m going to be fully supported, provided for, and fully happy. If I resonate with that purpose, if I always re-align with it, I’m going to be happy.

What has been a successful marketing technique for Delighted By?

We don’t do marketing. We’ve gone to trade shows. That’s been great. At the end of the day I’ve loved seeing how Delighted By, in her pure intention, has attracted other people that want to share her message.

makenzie-marzluffMakenzie Marzluff is a social entrepreneur, nutritionist, and founder of Delighted by Hummus. She believes business challenges are an opportunity to develop yourself personally and spiritually. Mackenzie believes her that my purpose is to spread her glitter. She desires to bring her presence, her light, to the world.

Find Makenzie!
Website: delightedbyhummus.com
Instagram: @delightedbydesserthummus
Twitter: @DBdesserthummus
Facebook: Delighted by Hummus

Two Ways to Find a Mentor for Your Business with Adrienne Dorison

Adrienne Dorison is a business strategist and podcast host who helps entrepreneurs get better results in less time. She is the founder of Good Businesses Do Good, a growing global movement amplifying generosity amongst entrepreneurs.

2 ways to find a mentor for your business @adriennedorison #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • how to find a mentor for your business
  • how to make money now, so you can invest in your business long term
  • what you should be doing in the phase of your business

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Adrienne Dorison.

Tell us a little bit about you, Adrienne Dorison, and what you do.

I came from a corporate lean six sigma background and left my job just over a year ago to start working with entrepreneurs on some of the same things that I focused on in my corporate career. I help entrepreneurs  focus on the right things so that they can get results in less time in their businesses. That seems really logical, but the truth is most people are focusing on all the things and with not a lot of focus and not getting the results that they want from putting in a ton of effort. I can come into a company and really help them streamline the processes and work flows and really understand what they should be working on to get better results. I also have a podcast. I love podcasting and talking to really interesting humans about their journeys and how they view success. My whole business and life goal is to continue to become the best version of myself. That’s a daily process, and I talk about that a lot as well.

Why do you think entrepreneurs, once they leave their job, run from the thing that they’ve been really good at for so many years?

Because we’re typically jaded. We think that wasn’t the thing for me. I want to start this new business. I want to create this new identity. You should embrace and love the creative freedom that you have as an entrepreneur, but also just because you didn’t love the structure, format, or container that you’re expertise was in doesn’t mean it isn’t really valuable expertise. I had to learn how to leverage my expertise properly in my own business.

How do you have your clients figure out where they are and what are the main things they should be working on in their stage?

I had this “Aha” moment while I was on a run. I was like, “Why don’t people get the results that they want if they are doing some of the ‘right things?’” You might be building a sales funnel, and I believe that’s a right thing to do but only if you’re at a certain stage of business. That’s why some of these things don’t work at certain points because you’re working on the wrong things for where you currently are. You’re probably comparing yourself to people or looking what other people are doing in this other phases of business and then trying to just bandaid your own business that way.

3 different phases:

  1. Profit Phase. You are in the profit phase if you are not making consistent profit in your business. Now, that doesn’t mean you’re not making money. You might be making revenue or you might not. You may not have even made a dollar or your business might just be an idea but if you are not making consistent profits in your business right now, whatever profit means to you, then you are still in profit phase and there’s nothing wrong with any of these phases. I never want people to be like, “Oh man! I’m in profit phase.” Accept where you are. Then you will be able to focus on the right things for that phase. I tell those people you need to be just focus on cash injection as quickly as possible because that’s one of the number one reasons businesses fail. We can only run for so long if we don’t have cash flow. All you should be focused on is how do I get cash in the door.
  2. Momentum Phase. Momentum is you are making consistent profits in your business and things are going well, not exactly crushing it, but you’re making consistent profits. You’re able to sustain yourself and now you are really looking to leverage that. Maybe you are starting to do some sales funnels now because you have the cash flow to do it. You’re not worried about what’s coming in next month. You are a little bit sustainable at this point and you can leverage that. You can start building some more authority in your niche and really focusing on some of these growth and leverage strategies in the momentum phase.
  3. Leader Phase. You definitely have consistent profits in your business, you are working on maybe team development and scaling. So, scaling up your business to a place where maybe you’re making passive income at this point. Your sales funnels are not only launched, but there also leveraged and optimized. You can spend more time and energy on those things, maybe you’re hosting bigger live events if you’re in the content space or information space market. Maybe you’re growing a team and delegating a little bit more, but you’re really starting to step into that CEO role where you are not doing all the things anymore. As you progress from profit to momentum to leader you will start to let go of more and more tasks and start growing and scaling your business to a bigger level.

What I see normally happening is people seeing what other people are doing, comparing themselves, and then they start cherry picking hodge podging their business together. If you’re in profit, you really just need to focus on cash injection. When you’re on momentum, you need to focus on authority brand building and leveraging what you already have going. If you’re in leader, you really need to focus on becoming the CEO, delegating more, and scaling your business.

Adrienne Dorison

I would love to hear the top things that you invest for yourself and your business.

I definitely invest in good mentors. I invest in mentors pretty much all the time at some capacity. Right now I’m working with Todd Herman. That’s mainly for my business. I invest in a good team. Now that my business is at leader phase, I would say we’re scaling at this point. I invest in a good team because that is giving me some of my freedom back. It gives me the freedom to do the things that I love to do and hand off all the other business tasks that I don’t love which definitely makes me a better person. Some of the other things I will always invest in is definitely my gym memberships. I go to crossfit everyday. I also just started going back to Pure Barre because it was a different kind of workout and I’m enjoying that. I’m investing in good food. I think it’s important to eat right and to fuel my body properly. I would say that those are my top investments are investments in me growing, myself and my business and taking care of my health and my fitness because it’s like a sanity outlet.

Adrienne Dorison

How can entrepreneurs find a mentor or someone to work with?

First, there is tons of free content out there. I would tell people to commit to either one person or one specific thing that they are focused on. Most of the time, when people get these freebies, they have nothing to do with their highest priority goal. I would love for people to go on a freebie famine and only get freebies that are directly related to their highest priority goal. Second, you can find a smaller price program, such as Profit Track which is for people in the profit stage of their business and is $97/month.

You have a new piece of your business, Good Businesses Do Good. I would love for you to share a little bit about that.

A big part of my business in my business model is giving back anytime someone invests in me as their one-on-one consultant or in one of my programs or retreats. 10% of our profits go to an organization that we support called the Adventure Project. I am really driven to give back. I want to give back as much as possible and I knew that that was a bigger calling on my heart to share with other clients and with other business owners about how they could be giving back in bigger ways. I feel like we’re at this point in the world, in this age of technology, where anyone can go and start a business. I see people creating really incredible like limitless income for themselves. I see a lot of flashy lifestyles, luxury cars and boats, and experiences. I don’t want to judge that.  That’s great. You can have that lifestyle, but what else are we doing to change the world? My goal with Good Business Do Good is to amplify and highlight businesses and entrepreneurs that are using generosity as a part of their business model. We want to highlight those people. We want to amplify them and that’s what Do Businesses Do Good is all about.

Adrienne DorisonAdrienne Dorison is a business strategist and podcast host who helps entrepreneurs get better results in less time. She has a passion for real relationships, growth efficiency, and  impactful work. She is the founder of Good Businesses Do Good, a growing global movement amplifying generosity amongst entrepreneurs.

Find Adrienne!
Website: adriennedorison.com
Instagram: @adriennedorison
Twitter: @adriennedorison
Facebook: Adrienne Dorison and Society of Self Mastery
Podcast: The School of Self-Mastery: Business, Money, Life

 

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The Mindset Shift to Go from Hobby to Business Blogger with Tessa Arias

Tessa Arias is a professionally trained chef, cookbook author, and cookie queen. She loves to write about all things sweet, carby, and homemade. She’s on a mission to make the world a more unapologetically delicious place. Tessa lives in Phoenix, Arizona.

The mindset shift to go from hobby to business blogger @handletheheat #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

    • How Tessa got her start as a professional blogger
    • How Tessa went from hobby blogger to a business
    • Why she sells her own products and doesn’t just rely on sponsored posts

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Tessa Arias.

Tell us a little bit about you, Tessa Arias, and what you do.

I am 25 year old woman who is obsessed with all things food, specifically anything sweet, anything with chocolate or bread. I have been able to create a full-time business from this obsession.

How did you get into blogging?

I started blogging  in 2009 which was basically before Pinterest. It was a very different place online, and I was discovering this obsession with recipes and food. I was watching Food Network and reading recipe magazines all the time. I was only 18 and none of my friends were interested in that at all. I kind of turned to online forums and groups to find other like minded people who enjoyed this kind of stuff and eventually created my own blog. I loved being online since my parents first allowed me and taught myself some basic coding and Photoshop. It kind of just all seemed like a natural step to start a blog and capture my adventures in the kitchen and just to do it for fun and as a hobby. It was a hobby for many years and only until about 2 years ago did it became a full-time job.

What were the first steps you took to taking that leap into a full-time job and making income?

Obviously a lot of tactical stuff, but it was mostly big mindset shifts. I started to treat my blog like a business. I started to make decisions based off of what I was hearing from my audience and what I thought they would be interested in and not just what I randomly felt like doing in that moment in time.

How did you learn that you had to listen to your audience and what were they saying?

It’s just that whole shift in changing from viewing your blog like a hobby where it’s an expression of your creativity and to it’s a business. My audience members might not have been buying anything from me at that time, but they were the way I was making money through ads. I knew I had to start treating them like customers even though I didn’t have products back then. I wanted to get a better understanding of what kind of things they would be interested in. I was using very basic tactics to try and figure them out. I was really paying attention to comments. If I saw something that a lot of people were saying or asking or requesting, I would copy and paste those comments into a document. I would make notes of recurring things that seemed to be happening with my audience and then looking at my Google Analytics. I watched what kind of posts were popular. It’s just really paying attention and keeping my finger on the pulse.

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Have you always blogged about sweet treats or is this something that evolved for you?

It definitely evolved to where it is now.

What would you say to someone who is in that place right now where their blogging a little bit about everything? Do you think that everyone should have a specific niche?

I definitely think there are no hard or fast rules and you have to make whatever you’re doing work for you and your audience. If people really love your other posts, then why not. At the end of the day you run and lead the business and so it’s really your decision. However, I will say that in my experience getting really specific with your niche,  your topic, the kind of things you write about until you’ve grown a really loyal tribe who understand you, who get you, who are your people is helpful. Until you’ve gotten to that point, it kind of just confuses everyone and it puts a lot of pressure on you to just keep up with all these different avenues of content. I always advocate for people to niche down, get specific and then, once they’ve built up a core audience, once they experience success in that, then you can branch and start to cover other things and bring in other topics or interests. You’ve established your audience and they want to know everything that you’re into, not just the one thing that they started falling you for in the first place.

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What would you say to the listeners who don’t have a huge audience?

You have to create something that people already want. You have to basically create a solution to a problem that already exists. This might not be with your audience if you don’t have a big audience yet or if you’re just starting out. What I discovered is that if you are in tune with some audience that’s out there, if you understand deeply and intimately what kind of problems are they facing in their lives, and you can offer them a solution, then you can be successful. With platforms like Pinterest, Facebook, and Google you can create content surrounding this topic, this solution, this value that you can offer the world, you’re going to get traffic from it. I think that’s the best part in all of this is that when you’re putting valuable content out, people are going to find it. They’re going to find you and they want to follow you and support you and get more from you.

Check Out Tessa’s Holiday Baking Bonanza!

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1st Annual Holiday Baking Bonanza

Free recipes, tips, tricks, resources, and giveaways to make this your best holiday season.
Handle the Heat +Baker by Nature

tessa-ariasTessa Arias is the blogger behind Handle the Heat. She loves to show people how to bring more sweetness to their lives and impress their friends and family with the best homemade recipes. She shares her favorite tips, tricks, and baking science to all but guarantee success in the kitchen. She has a culinary degree, over six years of food writing experience, and a published cookbook (and an eBook).

Find Tessa!
Blog: Handle the Heat
Instagram: @handletheheat
Twitter: @handletheheat
Facebook: Handle the Heat

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  • Discover the key to finding your perfect reader and how this will increase your blog traffic.
  • Figure out why your current tactics are slowing your growth progress and how to fix it.
  • How to quickly tap into an engaged community of the right readers and where to find them (*Hint: it’s not in social share groups!)

How to Use Google to Plan Your Blog with Glenneth Reed

Glenneth Reed is the blogger behind yourpathtofit.com and an AdWord specialist at First View Online in Knoxville, Tennessee. As a certified health coach and personal trainer, she loves helping women take charge of their health while learning to love their bodies. As an AdWord specialist, she handles PPC marketing for her clients making sure they get the most visibility for whatever budget they have to work with.

How to use Google to plan your blog @yourpathtofit #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

    • Why you should use Google and Google Adwords
    • Who should use Google Adwords
    • What you should be willing to spend to get seen
    • How to use Google to plan your blog posts

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Glenneth Reed.

Tell us a little bit about you, Glenneth Reed, and what you do.

I am an AdWord specialist for a local internet marketing company. I’ve been doing this for 5 years. I spend about 75% of my time just working on and in my clients AdWord accounts, making sure that whatever their budget is, they’re getting the most that they can out of every dollar. Marketing is expensive and that you need to get ROI on whatever you’re doing.

What situations do you think that are really great to use Google AdWords for?

If you’re a blogger with a specific product or service. You should consider AdWords if you’re a little more broad tailed and have something that you’re going to sell and are making a profit on it. I get asked a lot, “Should I do AdWords for a specific blog post?” No. You don’t want to be paying for something like that. I have clients who pay up for it to $100 every time somebody clicks on their ad. You have to think about how much you are selling it for, how much it costs you, and what you’re willing to pay to spend to get seen.

plan-your-blog-posts

How do you figure out if you should use AdWords?

The first place I would start is go to Google, put it in what you think your ideal client would type in to find your product or what you want to show up for in the rankings, look at the suggested searches that Google is making as you start typing that in, and write those keywords down. As you get your keyword in the tool, see who is showing up. Are those truly your competitors? Is that something else? Go to the bottom and look at the other recommended search terms, and write those down. Keep going until you have yourself a list of words and phrases that you would like to show up for where people are advertising, where your competitors are, and where you would like to be. That’s the first step.

Glenneth Reed

How do you get started using Google AdWords and the search tool?

You can sign up for a free account with Google AdWords. You can sign up,  start building out your campaigns, and do a lot of searching though. When I set up an account, I spend 2-3 hours just at Google putting in phrases, seeing who shows up, trying other phrases, trying other words, and just kind of cultivating my list before I ever go into AdWords and start organizing it.

If you want to start in one place as a food blogger who is considering promoting an eBook, should you start with AdWords or Facebook ads?

I would start with Facebook ads because I think that’s cheaper to do in the long run, quicker to set up, and people are on Facebook all day long. Another thing that I would do within AdWords, are re-marketing ads which are the display ads that show up as people go from site to site. I would set up a re-marketing campaign that targets anybody who’s been onto your site so as they’re going through other sites on the web, your display ads shows up. I’ll always tell people with re-marketing that you can start that for as little as $5/day. It’s a great way to brand and get people to remember your site.

If you decide you’re going to do an AdWords or a Facebook ad, how do you figure out what you should spend?

The minimum for Facebook is $5/day depending on your audience and what you’re selling, I think you can get a lot from $5- $10 a day,especially if you’re running it for 30 days. If you’re just going to run something for a 5 day period, I might run $20-$25 a day. For AdWords, if you’re doing a search campaign, really the minimum it’s going to be start $25/day. You can go less than that, but you need to give it some budget so that Google will show your ad.

What is the first step to move forward with this?

If you’re doing a recipe post or a kitchen tips post, go to Google. Don’t spend anymore than 10 minutes trying to search out what you think your title is, but do get out there and look for it. If it’s a more lifestyle post or more general, maybe it’s not truly going to be evergreen, I wouldn’t even worry about going to search it. I would just make sure it’s a good post, looks good, that you’re doing all the SEO stuff correctly, but it’s probably not ever going to be found in the search results.

Glenneth ReedGlenneth Reed is is the blogger behind yourpathtofit.com and an AdWord specialist. She loves helping women take charge of their health while learning to love their bodies. As an AdWord specialist, she handles marketing for her clients making sure they get the most visibility for whatever budget they have to work with.

 

Find Glenneth!
Website: yourpathtofit.com
Email: glenneth@yourpathtofit.com
Instagram: @yourpathtofit
Twitter: @yourpathtofit
Facebook: Your Path to Fit

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  • How I went from a burned out blogger to a passionate, profitable entrepreneur in 6 months.
  • Discover the key to finding your perfect reader and how this will increase your blog traffic.
  • Figure out why your current tactics are slowing your growth progress and how to fix it.
  • How to quickly tap into an engaged community of the right readers and where to find them (*Hint: it’s not in social share groups!)

You Have to Leverage Your Networks with Natalie Sulimani

Natalie Sulimani is an entrepreneur, lawyer, and food snob at heart. She is the co-founder of Bam Bam Broth, a bone broth company in New Jersey selling locally sourced beef and chicken bone broth. Natalie started making bone broth in her earnest for her own health issues and then for her co-founder Scott who is an avid soccer player.

In this episode you’ll learn:

    • How Natalie found the right commercial kitchen to work in
    • How having a co-founder has really helped progress her business
    • How Natalie has leveraged networks to grow her business

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Natalie Sulimani.

Differentiate yourself and DON'T compete with @bambambroth #blissfulbitespodcast Click To Tweet

Tell us a little bit about you, Natalie Sulimani, and what you do.

My day job is a start-up attorney. I actually help people just like me set up their companies and poise them for, what hopefully is great success. Bam Bam Broth is my passion project which has taken flight.

Can you tell the story how Bam Bam Broth started?

About 5 or 6 years ago, I had my own health issues. It was probably an autoimmune, but all I knew is that I’m really stressed out. I had rashes pretty much everywhere. I went to the doctor and he gave me antibiotics and it didn’t work. I started using bone broth to heal myself which worked. I still use it today for my health. When I had co-working space I met Scott. He played soccer and always got injured because apparently soccer for him is a contact sport. I made the broth for him and together we used it for our own health, and we wanted to spread that.

Natalie Sulimani

Can you share the moment when you felt like this went from hobby to an actual business?

We went through a number of commercial kitchens and I think when we went from our last commercial kitchen to this commercial kitchen, it really kind of blew us away that this is not a hobby, it’s a business. We went from 4 cookers to now a whole wall of cookers.

How did you figure out what you had to do to legally run your business?

I had to learn what locally I could do in New Jersey and Pennsylvania. You need to check the local laws. Do a lot of searches.  When you get to the commercial kitchen that you use, the people there are really a good resource. Ask a lot of questions. Everybody really does want to help you figure it out.Contact the local health department because that’s the governing body that you need to deal with when you’re making food.

How did you come up with your sales strategy?

I always feel like you need to differentiate yourself and not compete because I don’t think you’ll ever win by competing. At the end of the day, Bam Bam Broth is a reflection of my and my partner’s personality, how we like to sell the product, and how we like to represent the product. Not to say that I didn’t get swayed by what other people are doing out of the industry, but I really kind of put my head down, figured out what made sense for us because both of us have full time jobs and understand which avenue we wanted to go for. Everybody thinks that the be all and end-all is being in Whole Foods and not everyone can achieve that. It’s a lot of stress to start your business and say I need to get into Whole Foods. You have to recognize, you’re not going to have that supply from the beginning because every business has its own issues with supply. We had to devise a strategy that would complement us, complement the budget that we were working with, and allow us to organically grow while not capsizing ourselves.nat-bio-pic

Natalie Sulimani is a lawyer and co-founder of Bam Bam Broth, a bone broth company in New Jersey selling locally sourced beef and chicken bone broth. Natalie started making bone broth for her own health issues and then for her co-founder Scott whose an avid soccer player.

Find Natalie!
Website: Bam Bam Broth
Instagram: @bambambroth
Twitter: @bambambroth
Facebook: Bam Bam Broth

 

 

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Trying to Do Right in the Food Industry with Morgan Buehler

Morgan Buehler is President/Chief Avocado Oil & Collagen Enthusiast of Primal Kitchen. A self-proclaimed kook from the Midwest, she’s obsessed with surfing, chapstick, and going to the farmers market.

In this episode you’ll learn:

  • Why Morgan left her full time job to become a waitress
  • How she got the job at Primal Kitchen and became President
  • How Mark started Primal Kitchen and started Paleo before it was “cool”
  • How Primal Kitchen launched their products and their launch strategy

Trying to Do Right in the Food Industry with @primalkitchenco #blissfulbitespodcast Click To Tweet

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Morgan Buehler.

Tell us a little bit about you, Morgan Buehler, and what you do.

I grew up in Chicago and migrated west to school at University of Colorado got an accounting degree. I spent about nine months in the continental Denver and was so bored that I quit to go be a waitress for the summer at my resort northern Wisconsin.

I moved to South America from there doing research for a political author.

I could work from wherever and I didn’t make very much money but I made enough money to live in South America. A six month trip turned into a two and a half year trip from Argentina all the way up to Mexico. I spent 300 hours on a bus over the first nine months. I learned how to surf and fluently speak in Spanish.

I moved out to California and I started working for Kavita running marketing for them. We sponsored one of his retreats called Primal calm. I didn’t have to go but I wanted to meet Mark and network with him. I went and then ended up getting Mark and his wife Carrie a ride home to the hotel they were staying in. We just hit it off and a couple months later I had left Kavita and I was consulting. Mark called and said “hey I’m looking for someone to help me launch a food business, can you sit down and chat?” So pretty much from that day on I was a consultant.

I was doing a lot of like marketing competitive analysis and go-to market strategy. I came on full time like a year later and it’s just been up and up since then.

Can you tell us about Primal Kitchen?

Mark Sisson has been building the primal brand for the last 10 years. He has a really, really interesting background. He started blogging before blogging was cool and doing Paleo before paleo was cool. He didn’t really get healthy until his 40s and he had some issues with grains and came across the paleo diet. Then developed essentially his own interpretation of it, called the primal diet. And he wrote a book The Primal Blueprint so he’s been educating people on health and wellness for years.

He decided he wanted to bring some some food products into the world. Food can get pretty boring, it’s all about the sauces, dressings, and toppings. If you go to lunch with Mark, it’s always extra sauce on the side. He was a bit jaded by the lack of healthy fat options as it relates to salad dressing on the market because everything has soy bean, canola oil, and high fructose corn syrup. That’s when Primal Kitchen was born. We launched last year with avocado oil mayonnaise. The product really just took off.

Morgan Buehler

What’s been your most proud moment with Primal Kitchen?

We had a month where we broke a million in sales and that was kind of huge.

Overcoming some of our challenges like there were days we couldn’t make our mayonnaise because we had a little bit of an avocado oil shortage.

With a manufacturer is you reserve time on the line and if you don’t have the raw material, you go to the back of the line. You can’t get back on line four to six weeks. So its a bit detrimental because if your product is out on the shelf at Whole Foods and one of your competitors literally walk in the front door and puts their products when you’re battling for shelf space it’s not good.

We couldn’t make mayo,  we had certification issues and it was gut wrenching and probably most stressful three months of my life. We had the run scheduled for Monday and I had actually gotten engaged the day before. That morning I ignored Mark’s calls because I wanted to tell him in person. He walked in and I said “We’re running our mayo and I’m engaged!”  I was literally crying, I was so happy to just have product. I think that was the pinnacle moment for me and Mark.

We were like hugging in the office, screaming and freaking out. Just one of those kinds of moments that I love because it’s your proud moment and also a disappointing moment leading up to that event.

Can you share one thing that you want our customers and our followers to know about you that you think they don’t know?

People think because we’re so loud on social media and we have followers, that we’re huge. We’re just a small team of people trying to do right in the food industry.  We’re doing the best we can over here.  

Morgan BuehlerMorgan Buehler is President/Chief Avocado Oil & Collagen Enthusiast of Primal Kitchen. A self-proclaimed kook from the Midwest, she’s obsessed with surfing, chapstick, and going to the farmers market.  She’s passionate about  trying to do right in the food industry.

 

Find Morgan!
Website: primalkitchen.com 
Instagram: @primalkitchenfoods
Twitter: @primalkitchenco
Facebook: Primal Kitchen Foods
Website to buy products at reduced prices: Thrive Market

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