More Important than Pageviews with Danica Kombol, Everywhere Agency

Danica Kombol is the CEO of the Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. With clients such as Macy’s, Cox Communications, and Carter’s, her agency is no stranger to big names and big projects. She founded the blogger network, Everywhere Society to power the agency’s many award winning influencer campaigns.

As a social media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop where she was involved in the international versions of Sesame Street. She went on to become a successful television producer working on such legendary shows as Saturday Night Live, Kids in the Hall and VHI. She blogs alternately about social media trends on her own site and Tech.co.

What's more important than page views? Find out! @beeverywhere #blissfulbitespodcast Click To Tweet

Listen to this episode on iTunes! 

Big Takeaways

  • Television producer for many years and she wanted to be with her kids, so she came up with her agency as a need!
  • She shifted from television to marketing and advertising.
  • Danica made it work for her!
  • Everywhere Agency’s mission is to be phenomenal storytellers. She wants to create stories for their brands and create great stories for influencers to share.
  • Influencer marketing is people talking about things they’re passionate about!
  • It’s not all about pageviews! Knowing your audience + engagement is super important!
  • To get better at writing, read great stories! Read, look, study, practice.
  • Writing is like a muscle, you have to practice it!
  • Think long and hard about what you’re naming your blog. Practice your elevator speech!
  • Fine tune your speech so when you meet people you can tell them what you write about + create content about!
  • Earn your keep by campaign reporting! They’re measuring the return on investment!
  • Brands are looking being pageviews and looking for engagement.

 

how to make money with brands

What can influencer do to highlight their strengths?

  • The number one thing is quality of content!
  • Stay true to yourself. Practice your writing.
  • Look at the brand you want to work with and what their marketing initiatives are.
  • Don’t just think about what you want!

To build a great brand

  • Have a great name
  • Practice your elevator pitch.
  • Be true to your content.
  • Say no to opportunities that aren’t right for you.

Get a domain at Domain.Me

Connect with Danica!

Everywhere Agency

Facebook: Be Everywhere

Twitter: @Beeverywhere

Listen to this episode on iTunes! 

How to Grow at Your Stage of Business with Kamila Gornia

Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online. By teaching her clients and community how to leverage their own natural personalities into strategic marketing campaigns that are both profitable AND fun, Kamila is proving over and over again that if you can dream it, you CAN really achieve it!

You can't try to please everyone @kamilagornia #blissfulbitespodcast Click To Tweet

Big Takeaways

  • When you’re seen as an authority, you’re there to serve the world.
  • Women struggle with self doubt. When we step into our authority self, our confidence skyrockets because we’re leading our movement.
  • Not everyone should try to be an authority. It’s for people who want to be known and not hide behind a brand.
  • They want to be known as a person leading a specific movement. You’re able to make a bigger impact.
  • You can’t try to please everyone when you are an authority. You’re putting yourself up for rejection + scrutiny. You have to be willing to hold strong.
  • You have to stand strong in your truth whether you’re online or in person. You have to hold strong and be known as YOU.
  • If you have a feeling inside of you that tells you I have this message to share, then you need to be doing that.
  • Use your connections. Relationships are never going to go out of style. That’s how we connect and grow.
  • There is huge power in partnerships + connections.
  • If you have an agenda when you’re trying to connect, that’s not going to work. It’s not a long term strategy.

scale your business

Stages to Blow Up Scale Up Method

Depending on the stage you are at you have to be focusing on the right things and grow from their.

Think Up Stage: You’re thinking of what your business is going to be. Foundational decisions.

What is your business? Who are you serving

Talk to people. Be confident in what you’re doing. You’ll get fast clarity on how you run your business. You have to work with people.

Set Up Stage: Set up foundational systems. Get your first clients. Focused on doing webinars, growing your list.

Blow Up Phase: Get booked solid with clients.

Scale Up Phase: Leveraged business models + offers. This is where you focus on sales funnels. Have more leverage in your business.

Free Up Phase: So close to 7 figures. Hire full time employees and looking at scaling in a bigger way. Step up into a CEO role.

Links Mentioned in the Episode:

Connect with Kamilla

Don’t disregard the audience you have with Paige Kumpf, Trainer Paige

Paige Kumpf is a certified personal trainer and nutrition coach, and has helped hundreds of women lose body fat, see changes in their body, and perform feats they never thought they could since 2009. When she’s not coaching clients, she can be found hiking in the colorado mountains, playing volleyball, skiing, or killing brain cells watching reality TV. An enthusiast for balance, she vehemently believes in using fitness and nutrition to enhance your life – every single area of it – not take away from it. … And it’ll also help you get the body you want and deserve

It's worth it in the end @trainerpaige #blissfulbitespodcast Click To Tweet

Big Takeaways:

  • Paige grew her business on the side, before she jumped in and quit her job.
  • She trained clients in the morning and at night for 1.5 years.
  • She had her long term vision and she worked hard to get there for 2.5 years.
  • Keep it simple at the beginning.
  • Use the knowledge and the tools you have right now. All the fancy tools came come later.
  • Launched first bootcamp in 2013 at a low cost, $40 or $50. Because she was charging so little, and her marketing strategy + execution strategy was poor, she felt like it wasn’t the right fit. She took a break and didn’t focus on group programs.
  • Her audience is mostly on instagram. She spends most of her time on email list, blog + instagram.
  • Find where your clients hang out and then go there!
  • Always put your ideas out there first and see what sticks! Test the waters first and see what your audience wants before moving forward with it!

paige kumpf

To come up with pricing:

Look at what other people charge.

Combine it with what is this worth, how much am I spending on it a week and consider your hourly value.

Give enough value away for free that it’s valuable. Give away bits and pieces, but not everything all together. You’ll see moves + tips, but you’ll never see the entire programming.

Let audience know why or what, but not the HOW. Save the how for those who are investing in your programs.

A lot of people don’t realize they have a warm audience. Don’t disregard the audience you already have and word of mouth in face to face interactions. That can help you build your audience as you grow!

If you really want it it will be worth it. Whether you work a full time job or not, it’s going to be a hustle and it’s going to be a lot of work. Just keep pressing at it. You’re going to work hard, but it’s worth it in the end.

Connect with Paige:

YourTrainerPaige.com

Instagram: TrainerPaige

Facebook: YourTrainerPaige

Write as you would speak with Maria Carras

Maria Carras is the CEO & Founder of Maria Carras Creative — a creative copywriting and virtual assistance agency working with coaches, creatives and online educators to help them thrive online.

She lives in Athens, Greece with her British, aspiring-author husband, her two rambunctious little boys and a rather ridiculously moody cat.

When she’s not listening to podcasts or writing for clients, you’ll find her reading stories to her boys or making herself yet another cup of coffee.

Write as you would speak (+other copywriting tips!) @carrascreative #blissfulbitespodcast Click To Tweet

Big Takeaways

  • Copywriter has a goal to sell something, usually.
  • Started her career in London, working as a Publicist helping actors and director get press coverage.
  • She’s always been involved in marketing and creative.
  • If you have a product to sell, you have to get into the mind of the person who needs that product. You have to identify why they need that product.
  • You have to get really specific about who your client is.
  • Use words they would use to describe their struggles, dreams, hopes.
  • Get on the phone with them to get an idea of what’s important to them!
  • Write in your own voice. Write as you would speak!
  • Make it conversational.
  • People buy from you because it’s you.
  • Pretend you’re talking to a friend and let your guard down!
  • Put more thought into your captions! Good copy goes a long way.

It’s about really identifying those pain points and work it into your copy so you’re talking directly to them, so they immediately see themselves in your writing. They can identify themselves as someone you  can help.

Find your own voice by practicing talking out loud about what it is you do. See what words YOU use when you talk, make sure to include that in your copy. It makes you more human and it makes it so much more easier for someone to reach out to you when they read your copy. When they finally connect to you, you’re exactly who they thought you would be because they already met you through your words.  

Just keep practicing writing in your own voice. Soon you’ll find it and it will become second nature. The blank page is a scary thing. Put your guard down and let your natural voice come out. Pretend you’re talking to a friend. That’s the number one thing I wish my clients would do more of!

How to Write a Great About Page:

  • Write in the first person. You come across as so much more personable and it’s so much more human to write as if you’re talking to somebody.
  • Get specific of who your client is.
  • Use a one liner to tell what you do.
  • Who you are, what you do, who you help and how you help them.
  • Talk about your client’s pain point.
  • This page isn’t about you, it’s about your clients. They’re interested in finding out how you help them
  • Outline their pain points.
  • Talk about how you can help them and how you’ve helped others.
  • It’s a gateway for people to reach out to you.
  • It’s a conversation starter.

Get Maria’s About Page workbook here!

Connect with Maria!Write a great about page

Viral Recipes and Sweet Potato Toast with Kelsey from Little Bits of

Kelsey loves to share her journey to find balance in health and how learning a bit more about food and how it effects you can make a drastic difference in your daily life.  Finding unique ways to turn healthy food into delicious and comforting dishes is what has helped her turn her real food blog into a business. She believes that we can get through this crazy life, one brussels sprout at a time, and of course cheers to it with some wine on Friday night!

Viral recipes and sweet potato toast with @mylittlebitsof #blissfulbitespodcast Click To Tweet

sweet potato toast

Big Takeaways:

  • Kelsey committed to blogging two days a week while she had a full time job.
  • Kelsey read books, did personal development, listened to podcasts to help her build her blog.
  • Niching down really helped grow her blog.
  • It wasn’t until Kelsey did a Whole 30 and documenting her meals that she started to see growth. She quickly realized there wasn’t a huge amount of bloggers that had a lot of Whole 30 recipes, she moved into the area.
  • PRO-TIP: People like having a place to go for one certain thing.
  • Find people in your community and immerse yourself in it. Find other bloggers doing what you’re doing and share content.
  • She reached out to the Whole 30 account to collaborate and take over the account. Kelsey emails and pitches herself all day!
  • She only reaches out to brands she loves and uses. When she pitch she sends some recipe ideas and shows how your blog and their brand line up together.
  • Know who you’re talking to!
  • People that follow blogs like to experiment in the kitchen too. They like to try a new recipe a week, so don’t feel like you need to post more.

Links Mentioned:

How to Stand Out and Position Yourself Day 1

Do you have an understanding of how your audience sees you? Do you really understand what they view you as or what they think you do?

How are you positioned in the marketplace?

The STAND OUT workshop is for bloggers and health professionals who want to figure out how to stand out and grow their business.

The online world is so crowded and you really have to figure out how to build your authority. The standout workshop is three days taking you through exactly how to do that.

I’m actually teaching my new method that I’ve been putting together for the past year. It’s called the Authority method and it is what I use to help me and help my clients basically build awareness and authority for their brand to get more clients, to get more readers and to grow their businesses.

It’s really important to build your awareness and authority with your audience because you work so hard creating such great content. If you don’t know how to market it and if you don’t know how to position yourself to stand out in the marketplace then people aren’t going to really come to you or understand what you or your brand and your business is about.

Figure out what makes you different to stand out #blissfulbitespodcast Click To Tweet

What makes you different?

Every single one of my guests on the Blissful Bites Podcast has figured out how to differentiate themselves in the marketplace. They have something that makes them special. This week’s episode with Rebeka Borucki is a great example of that.  When she started out she wasn’t teaching meditation. She built her entire platform on fitness and then she pivoted to teach meditation.

When you’re listening to the podcast, think about what their differentiating factor is. Think about how they have differentiated themselves and how you can do that yourself as well.

The first thing to have a successful business is to start with that differentiating factor. It’s so important for you to set yourself apart. It’s not necessarily something that you’ll figure out immediately.  It has it’s taken me a while to not only come up with my own differentiating factor but to refine it. It is the big idea that I built my business around. My big idea and differentiating factor  is that page views do not equal success.

My message is that you should not wait to start a business or start making money until you reach a certain amount of page views or a certain amount of followers or a certain size of your community.

More important than the page views is that you can make a big impact on your audience no matter how big or small your audience is.

You can make an impact whether you are in front of ten people, 100 people, 1000 people or 100,000 people. I’m showing you exactly how to do this at the STAND OUT workshop.

You have an important message to share. The first thing is figuring out that differentiating factor, what really makes you set yourself apart, what makes you special and why are you different from other people?

The next thing is your positioning, figuring out how do you want people to see you and your business.

What do the people you want to work with care about? It’s about them it’s not about you.You have to position yourself so they understand what your business is.

Think about what is that special thing that sets you apart? Figure out your differentiating factor. Figure out the positioning for your business. That is the first step to growing your business, really understanding what your people are looking for ,how you can connect to them and how they see you. That is so incredibly important.

If you want to get started on this, you can watch these four videos. (FYI, the STAND OUT workshop is completely wait listed and not open!)

image78 - March 11, 2017

Additionally, if you’re struggling with comparing yourself…and want to figure out how to move on and forward, watch the video included here from Nickey Rautenberg. She’s talking about how to stop comparing yourself and how to really figure out why other people’s successes are really a good thing for you. She also gives you a little mind set trick to really figure out what is blocking you and stopping you from moving forward. 

So now…

  1. Figure out your differentiating factor.
  2. Figure out how your audience views you and your positioning.
  3. Stop comparing yourself! 🙂

 

 

You Have 4 Minutes to Change Your Life with Rebekah Borucki

Renowned Meditation and Yoga instructor Rebekah Borucki is on a mission. Affectionately called a ‘real-life superhero’ by her peers, “Bex” is known as the practitioner for peace of mind, and in her new book, You Have 4 Minutes to Change Your Life: Simple 4-Minute Meditations for Inspiration, Transformation and True Bliss, she explores highly effective methods to soothe life’s daily stressors with meditation.

In this book, Rebekah shows readers how to create a simple, practical, no-nonsense meditation practice that can fit into even the busiest schedules.

You have 4 minutes to change your life @bexlife #blissfulbitespodcast Click To Tweet

Big Takeaways from the Episode:

  • Bex was hospitalized for violent outbursts when she was 8. She grew up in a chaotic households and with her parents struggling.
  • She didn’t have the tools able to cope with life. Anxiety and depression was something she suffered with for a lot of her young life.
  • When she was 15 she discovered the book Be Here Now and it was a way for her to look inward instead of outward.
  • Her daily prayer practice became a practice of short meditations that she used to deal with moments of panic and high stress.
  • It was never a practice of just sitting down for a long period of time. It was always just dealing with the moment and how can I navigate that specific moment.
  • Bex wrote a book to serve others. She wanted to tell her story and how to heal from it using her tools. She wanted something that showed the whole picture.
  • The book consists of half memoir (grief, confidence, self-esteems) with three meditations from her own practice.
  • Being able to share her meditations is Bex’s greatest blessing, besides her children.
  • Over time she revealed more about herself on her platforms, when she was ready.
  • “We have many many layers to yourself that would benefit many people. It’s a really beautiful thing to reveal yourself to your audience again and again and in new ways. It keeps it fresh and exciting for them as well.”
  • The results of meditation is that people will see you loving yourself and they will love you more. They will respect you more.

Rebekah Borucki

Who is Meditation for?

It’s for everyone. If you don’t believe that, you need to change your perception of meditation. There’s a billion different ways to do it.

For Bex it’s a way to connect with yourself and to check in. It’s to tell yourself “I see you. I see that you deserve to be listened to.”. That’s the essence of meditation. It’s the acknowledgement that you are worth your time. Spend a few minutes to check in with yourself and see if you’re ready for the next thing.

Take moments to recharge and reconnect between activities, so you can give yourself fully to the next time. Take 4 minutes between activities to check in so you can show up better. Next time you switch activities, take a few minutes to re-group and recenter. It only takes a couple of minutes and it’s so worth it.

Bex’s Morning Routine: This keeps her on track.

  1. Take a few minutes to check in.
  2. Say thank you 3 times. It bring instant joy.
  3. Think about 3 things you’re grateful for.
  4. Ask yourself “how may I be of service today?”

YH4M-facebook-1

Close your eyes. Pay attention to your breath as it is in the moment. Watch your inhales. Watch your exhales. Peace on the inhale. Release on the exhale. Do this ten times.

Great quotes from the episode:

“The truth is we all have busy lives. We should learn to live within them. And to use the chaos around us to be able to train ourselves to be better in the chaos and more balanced in the chaos. My goal in meditation is to quiet the mind so I can focus on a single thoughts or a couple of thoughts. Allow the ebb and flow of thoughts.”

“I really love my life as crazy as it is. I love my kids, my husband and the stuff going on. I feel no need to escape it. I want to find a way to live in it. I can’t have a meditation practice that takes me away from my life. It’s really those 4 minutes that I steal away in the laundry room that allows me to be in the life that I love but in a place of peace and calm, instead of with anxiety and stress.”

“You have to be flexible. My life is changing all of the time. I’ve had two more babies in the course of having this online career. I’ve lost my parents. I’ve changed my platforms from being entirely about fitness to being about meditation. It would be impossible for me to stay rigid in my messaging. I’m always open to the pivot. I love changing it up.”

Links Mentioned in the EpisodeScreen Shot 2017-03-15 at 12.26.04 PM

This episode was sponsored by Kohana coffee!

Enter the coffee recipe contest with Kohana Coffee here!

Think about your personal assets with Nellie Akalp, CorpNet

Nellie Akalp is a serial entrepreneur, small business advocate, speaker and author.  Her first business was started with $100 and sold eight years later for $20 million. Today she is the founder & CEO of CorpNet.com, an online legal document filing service.

Should you form an LLC? @corpnet #blissfulbitespodcast Click To Tweet

Big Takeaways from the Episode:

  • No matter how small you are, you should always be thinking about your personal assets and liability protection.
  • You should be set up properly at the get-go.
  • Check with your CPA and see what they suggest.
  • Have your business structure in tact and know you are protected.
  • Set yourself up in the state you are doing business in, where you are physically located, otherwise you’re subject to other states filing taxes and laws.
  • Believe and love what you do. When you believe in it, it’s not work.
  • Network on social media platforms that are in alignment with what you’re doing.
  • Provide tips, guides and information that is useful!

Links Mentioned in the Episode:

CorpNet.com

Facebook.com/TheNellieAkalp

 

 

badge_itunes-lrg

iTunes / Stitcher / Google Play

Don’t Rush Your Success with Laura Clark, Whole Food Nanny

Laura Clark is the creator of WholeFoodNanny.com, and she is passionate about finding simple solutions to making eating healthy easy. She wants to help create healthy eating habits for her readers family and help you fall in love with whole foods

Don't rush your success with @lauraclarktv #blissfulbitespodcast Click To Tweet

Takeaways:

  • Hire people that you trust!
  • Laura has switched to Facebook live to find her tribe instead of Periscope.
  • Engage with your audience and ask questions so you can actually hear from them!
  • To get engagement on Live video – ask questions!
  • Make it geared towards your audience, so they know you want to build a relationship with them!  
  • Pre-sell your courses! Sell first and then develop it!
  • Find someone that can motivate you and help you find confidence!
  • Don’t rush your success!

 

Laura Clark

Links in this episode:

badge_itunes-lrg

iTunes / Stitcher / Google Play

How to Become a Convert Kit Expert with Elizabeth Goddard

Elizabeth specializes in strategy and delivery of content for awesome online businesses, focusing on the user experience so her clients get better engagement, sales and results. You probably didn’t start your business to stay on top of, or be elbow deep in, tech and systems… but she did! In June 2016 she was invited to become one of the first 4 ConvertKit Certified Experts.

She offers a range of ConvertKit services including full migration/setup or checking your setup, 1:1 screenshare training/strategy sessions, hourly ad-hoc support/troubleshooting, and ongoing Virtual Assistant support. She also runs ConvertKit Club, a monthly membership site for taking your email marketing to the next level through ConvertKit.

Is Convert Kit for you? Check out this interview to find out! Click To Tweet

Takeaways:

  • You have to take action. You can’t just write it down.
  • A little bit here and there can set the wheels in motion.
  • Convert Kit is for more than anyone that has more than one list and one opt-in.

Reasons why Elizabeth loves CK:

  • Content upgrades
  • Forms
  • Single or double opt in
  • Resend up-opens!
  • Community
  • Great automations
  • Full hosted landing pages

convert kit

Top Tips

  • If you’re moving from another provider, bring your subscribers across last.
  • Resend to unopens feature should be used – wait 48 hours and change subject line and check text.
  • You can share your broadcasts as a link!

Get a FREE month of Convert Kit here with my affiliate link! 

Links in the episode: