Grow Your Facebook Page + Make Money too with Rachel Miller, Moolah

This episode is for you if you want to grow your Facebook fan page and make money from it!

Rachel Miller is the creator of multiple Facebook fan pages like Quirky Momma and Crazy Cat lady as well as dozens of other audiences.  These pages are profitable and a real source of income. She teaches Moolah: from page views to paycheck how to grow an engaged audience.

Join Rachel’s Moolah from Pageviews to Pay check course here!  (this is an affiliate link)

 

Grow Your Facebook Page + Make Money too with Rachel Miller, Moolah Click To Tweet

Big Takeaways:

  • Collect eyeballs and ask them what they want!
  • You don’t have to be perfect to make money!
  • Rachel made a system that she was able to grow again and again and turn it into money.
  • You have to learn who your customer is and how to make those people happy
  • You can find your competition and then have them do the work for you
  • Traffic, Emails + Sales are HUGE opportunities you can take advantage of on your FB page
  • Bumper Sticker: How your reader defines themselves inside their niche (Crazy Cat Lady)
  • Have the content on your Facebook page to speak for your reader
  • When your reader shares your post, they say… “I’m like this”
  • Think about who your reader is and how your page and celebrate that person
  • Realistically, don’t put all your eggs in one basket. Facebook is one piece of the pie.
  • Ask your readers to talk to you on the phone. Ask them what things irritate them, ask them what their successes are.
  • Find out what things your people are purchasing!
  • Your readers will love you when you help them!

If you have your readers trust you and trust that you have the best interests for them and if they can see that you’re doing as something that they can do you can have a huge impact on their lives and in your pocketbook too.

Join Rachel’s Moolah from Pageviews to Pay check course here!  (this is an affiliate link)

Grab Rachel’s Go Viral CheatSheet Below:

Join Rachel’s FB group here:

Join Rachel’s Moolah from Pageviews to Pay check course here!  (this is an affiliate link)

Get Rachel’s list of words to NOT use on FB below!

 

Take Yourself Seriously with Erin Bahadur, Erin’s Inside Job

I love this episode because Erin talks about how she wasnt making money blogging and what she did to increase her income AND how important building relationships are. This episode is for you if you want to hear from a blogger on how she got her start and increased her income stream as a writer!

Erin is a Chicago-based blogger, personal trainer, and fitness instructor. Her blog, Erin’s Inside Job, is an exploration of finding true wellness from all facets of life including the physical, mental, and emotional. Prompted to begin writing after entering recovery from drugs and alcohol, she is also passionate about breaking the stigma surrounding addiction. In her spare time you can find her writing for such publications as The Huffington Post, sweating her way around Chicago, and finding the best coffee and desserts in the city!

Reach out to people and communicate with @erinsinsidejob blissfulbitespodcast Click To Tweet

Big Takeaways

  • Make a writing portfolio, which you can put on your blog. The more links you have in there, the more impressive it looks! You can write for places for free to start. This gives you leverage to approach other places and gets you longer term contracts!
  • Treat yourself seriously. This is your time! You can negotiate. There’s a huge range of work you can do!
  • It took confidence (to ask for money from writing) and I figured i’m going to put it out there. If they say no, they say no. By doing this more often, I got more confident. As people said yes, I realized I can continue to do this!  
  • I wasn’t making a ton of money from my blog at the time, which is why I wanted to write for publications so I could get more income. I wanted to make more money and write as a regular thing. You can use your blog as a piece of your portfolio. Go out and DO IT!

grow your blog through relationships

True wellness, I believe, comes from within. For so many years I tried so many things to try and make the outside look good. I thought if I looked good on the outside, I would be good. The times when I looked the best, I was the most miserable inside. My blog is an exploration on how to deal with yourself and how to work on what’s inside because then that’s always reflected on the outside, no matter what.  Erin Bahadur, ErinsInsideJob.com

I lost everything and had to start over again. I’m going to start over as a person who is able to be open and honest and talk about these things. When I do the opposite, I go back to the person I used to be and that’s not a person I want to be. In order to change I had to do a 180 on how I dealt with things and how I talked or not talked about things. That made it easier.

Network with other people. You can talk forever, you can write forever. Reach out to people and communicate…actually try to establish a relationship with them. Don’t blindly just comment on every blog because that’s what you’ve been told to it. It makes a genuine difference. They’re more likely to be invested in who you are.   Erin Bahadur, ErinsInsideJob.com

Find Erin!

Getting Your Blog Posts to Rank with Glenneth Reed, Glenneth.com

In this episode you will learn how to get your blog posts to rank in search and how to increase your understanding of Search Engine Optimization. This is for you if you want to increase your traffic in search and learn how to optimize your blog posts!

Big Episode Takeaways

  • Know where traffic is coming from and how you use your data.
  • 9 steps it takes to optimize old posts and current posts.
  • Not every post is going to rank. (Example: What I Ate Wednesday verse Gluten Free Banana Bread Pudding)
  • Spend time optimizing + promoting posts that WILL rank!
  • Go in Google Analytics + find your top 10 – 25 posts and see what’s resonating + evergreen. Optimize those posts!
    Start with the ones getting the most traffic + make those evergreen. Those will bring you even MORE traffic!
  • After you optimize, set them back up to promote after!
Learn how to increase your traffic with search on the #blissfulbitespodcast with @glennethdotcom Click To Tweet

SEO Myths

Myth: It’s just a word you’re optimizing for. Truth: Use Key Phrases – Optimize for something like Strength training for beginners. Use a long tail phrase.

get your blog posts to rank in search

What are great phrases that work?

Go to google.com and type in a phrase you’re thinking about. See what google suggests and also scroll to the bottom and see what it says.

Check common searched for terms and phrases.

When going to write a blog post:

  • Nail down what phrase you want to rank for.
  • Key phrase in mind.
  • Title
  • Then create your content.
  • Do your research using google.
  • Make sure your keyword is in first paragraph, last paragraph and in heading.
  • Images should have the keyword in their name and in their alt-text.
  • Optimize your meta description.
  • Make sure your meta description entices people to click through to your blog post.
  • Try to draw the reader in and ask a question.
  • Use your keyword in meta description.
  • Do your meta description last. Think about what people are getting from your blog post. What would make YOU read that post? What are you answering for people?

After you publish: start promoting across the board.

  • Make a promotion schedule for Facebook, Linkedin, Twitter, Instagram.
  • Promote it for more than that day or that week.
  • Spend an hour so it auto-posts for the next 6 months.
  • Content creation may make you happy, but don’t forget to promote.

For every hour you spend creating content, spend 4 hours promoting your content!

SEO Things to Know!

  • SEO can take awhile!
  • It takes time to rank for a phrase!
  • Go for something attainable!
  • A big site is going to hold rank over you (for the most part)
  • Take a look at analytics once a month. Go back and optimize the posts that are doing well!

Glenneth Reed is an SEO and online marketing consultant for bloggers and online entrepreneurs. Her goal is to help make SEO and online marketing simple and quick. Glenneth lives in Knoxville, TN and works for an internet marketing agency full-time. Her hobbies are weight lifting, walking, and social media. Find her at glenneth.com

Find Glenneth and get her free SEO download! 

Email Glenneth for help + services information: me@glenneth.com

More Important than Pageviews with Danica Kombol, Everywhere Agency

Danica Kombol is the CEO of the Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. With clients such as Macy’s, Cox Communications, and Carter’s, her agency is no stranger to big names and big projects. She founded the blogger network, Everywhere Society to power the agency’s many award winning influencer campaigns.

As a social media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop where she was involved in the international versions of Sesame Street. She went on to become a successful television producer working on such legendary shows as Saturday Night Live, Kids in the Hall and VHI. She blogs alternately about social media trends on her own site and Tech.co.

What's more important than page views? Find out! @beeverywhere #blissfulbitespodcast Click To Tweet

Listen to this episode on iTunes! 

Big Takeaways

  • Television producer for many years and she wanted to be with her kids, so she came up with her agency as a need!
  • She shifted from television to marketing and advertising.
  • Danica made it work for her!
  • Everywhere Agency’s mission is to be phenomenal storytellers. She wants to create stories for their brands and create great stories for influencers to share.
  • Influencer marketing is people talking about things they’re passionate about!
  • It’s not all about pageviews! Knowing your audience + engagement is super important!
  • To get better at writing, read great stories! Read, look, study, practice.
  • Writing is like a muscle, you have to practice it!
  • Think long and hard about what you’re naming your blog. Practice your elevator speech!
  • Fine tune your speech so when you meet people you can tell them what you write about + create content about!
  • Earn your keep by campaign reporting! They’re measuring the return on investment!
  • Brands are looking being pageviews and looking for engagement.

 

how to make money with brands

What can influencer do to highlight their strengths?

  • The number one thing is quality of content!
  • Stay true to yourself. Practice your writing.
  • Look at the brand you want to work with and what their marketing initiatives are.
  • Don’t just think about what you want!

To build a great brand

  • Have a great name
  • Practice your elevator pitch.
  • Be true to your content.
  • Say no to opportunities that aren’t right for you.

Get a domain at Domain.Me

Connect with Danica!

Everywhere Agency

Facebook: Be Everywhere

Twitter: @Beeverywhere

Listen to this episode on iTunes! 

How to Grow at Your Stage of Business with Kamila Gornia

Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online. By teaching her clients and community how to leverage their own natural personalities into strategic marketing campaigns that are both profitable AND fun, Kamila is proving over and over again that if you can dream it, you CAN really achieve it!

You can't try to please everyone @kamilagornia #blissfulbitespodcast Click To Tweet

Big Takeaways

  • When you’re seen as an authority, you’re there to serve the world.
  • Women struggle with self doubt. When we step into our authority self, our confidence skyrockets because we’re leading our movement.
  • Not everyone should try to be an authority. It’s for people who want to be known and not hide behind a brand.
  • They want to be known as a person leading a specific movement. You’re able to make a bigger impact.
  • You can’t try to please everyone when you are an authority. You’re putting yourself up for rejection + scrutiny. You have to be willing to hold strong.
  • You have to stand strong in your truth whether you’re online or in person. You have to hold strong and be known as YOU.
  • If you have a feeling inside of you that tells you I have this message to share, then you need to be doing that.
  • Use your connections. Relationships are never going to go out of style. That’s how we connect and grow.
  • There is huge power in partnerships + connections.
  • If you have an agenda when you’re trying to connect, that’s not going to work. It’s not a long term strategy.

scale your business

Stages to Blow Up Scale Up Method

Depending on the stage you are at you have to be focusing on the right things and grow from their.

Think Up Stage: You’re thinking of what your business is going to be. Foundational decisions.

What is your business? Who are you serving

Talk to people. Be confident in what you’re doing. You’ll get fast clarity on how you run your business. You have to work with people.

Set Up Stage: Set up foundational systems. Get your first clients. Focused on doing webinars, growing your list.

Blow Up Phase: Get booked solid with clients.

Scale Up Phase: Leveraged business models + offers. This is where you focus on sales funnels. Have more leverage in your business.

Free Up Phase: So close to 7 figures. Hire full time employees and looking at scaling in a bigger way. Step up into a CEO role.

Links Mentioned in the Episode:

Connect with Kamilla

Don’t disregard the audience you have with Paige Kumpf, Trainer Paige

Paige Kumpf is a certified personal trainer and nutrition coach, and has helped hundreds of women lose body fat, see changes in their body, and perform feats they never thought they could since 2009. When she’s not coaching clients, she can be found hiking in the colorado mountains, playing volleyball, skiing, or killing brain cells watching reality TV. An enthusiast for balance, she vehemently believes in using fitness and nutrition to enhance your life – every single area of it – not take away from it. … And it’ll also help you get the body you want and deserve

It's worth it in the end @trainerpaige #blissfulbitespodcast Click To Tweet

Big Takeaways:

  • Paige grew her business on the side, before she jumped in and quit her job.
  • She trained clients in the morning and at night for 1.5 years.
  • She had her long term vision and she worked hard to get there for 2.5 years.
  • Keep it simple at the beginning.
  • Use the knowledge and the tools you have right now. All the fancy tools came come later.
  • Launched first bootcamp in 2013 at a low cost, $40 or $50. Because she was charging so little, and her marketing strategy + execution strategy was poor, she felt like it wasn’t the right fit. She took a break and didn’t focus on group programs.
  • Her audience is mostly on instagram. She spends most of her time on email list, blog + instagram.
  • Find where your clients hang out and then go there!
  • Always put your ideas out there first and see what sticks! Test the waters first and see what your audience wants before moving forward with it!

paige kumpf

To come up with pricing:

Look at what other people charge.

Combine it with what is this worth, how much am I spending on it a week and consider your hourly value.

Give enough value away for free that it’s valuable. Give away bits and pieces, but not everything all together. You’ll see moves + tips, but you’ll never see the entire programming.

Let audience know why or what, but not the HOW. Save the how for those who are investing in your programs.

A lot of people don’t realize they have a warm audience. Don’t disregard the audience you already have and word of mouth in face to face interactions. That can help you build your audience as you grow!

If you really want it it will be worth it. Whether you work a full time job or not, it’s going to be a hustle and it’s going to be a lot of work. Just keep pressing at it. You’re going to work hard, but it’s worth it in the end.

Connect with Paige:

YourTrainerPaige.com

Instagram: TrainerPaige

Facebook: YourTrainerPaige

Write as you would speak with Maria Carras

Maria Carras is the CEO & Founder of Maria Carras Creative — a creative copywriting and virtual assistance agency working with coaches, creatives and online educators to help them thrive online.

She lives in Athens, Greece with her British, aspiring-author husband, her two rambunctious little boys and a rather ridiculously moody cat.

When she’s not listening to podcasts or writing for clients, you’ll find her reading stories to her boys or making herself yet another cup of coffee.

Write as you would speak (+other copywriting tips!) @carrascreative #blissfulbitespodcast Click To Tweet

Big Takeaways

  • Copywriter has a goal to sell something, usually.
  • Started her career in London, working as a Publicist helping actors and director get press coverage.
  • She’s always been involved in marketing and creative.
  • If you have a product to sell, you have to get into the mind of the person who needs that product. You have to identify why they need that product.
  • You have to get really specific about who your client is.
  • Use words they would use to describe their struggles, dreams, hopes.
  • Get on the phone with them to get an idea of what’s important to them!
  • Write in your own voice. Write as you would speak!
  • Make it conversational.
  • People buy from you because it’s you.
  • Pretend you’re talking to a friend and let your guard down!
  • Put more thought into your captions! Good copy goes a long way.

It’s about really identifying those pain points and work it into your copy so you’re talking directly to them, so they immediately see themselves in your writing. They can identify themselves as someone you  can help.

Find your own voice by practicing talking out loud about what it is you do. See what words YOU use when you talk, make sure to include that in your copy. It makes you more human and it makes it so much more easier for someone to reach out to you when they read your copy. When they finally connect to you, you’re exactly who they thought you would be because they already met you through your words.  

Just keep practicing writing in your own voice. Soon you’ll find it and it will become second nature. The blank page is a scary thing. Put your guard down and let your natural voice come out. Pretend you’re talking to a friend. That’s the number one thing I wish my clients would do more of!

How to Write a Great About Page:

  • Write in the first person. You come across as so much more personable and it’s so much more human to write as if you’re talking to somebody.
  • Get specific of who your client is.
  • Use a one liner to tell what you do.
  • Who you are, what you do, who you help and how you help them.
  • Talk about your client’s pain point.
  • This page isn’t about you, it’s about your clients. They’re interested in finding out how you help them
  • Outline their pain points.
  • Talk about how you can help them and how you’ve helped others.
  • It’s a gateway for people to reach out to you.
  • It’s a conversation starter.

Get Maria’s About Page workbook here!

Connect with Maria!Write a great about page

Viral Recipes and Sweet Potato Toast with Kelsey from Little Bits of

Kelsey loves to share her journey to find balance in health and how learning a bit more about food and how it effects you can make a drastic difference in your daily life.  Finding unique ways to turn healthy food into delicious and comforting dishes is what has helped her turn her real food blog into a business. She believes that we can get through this crazy life, one brussels sprout at a time, and of course cheers to it with some wine on Friday night!

Viral recipes and sweet potato toast with @mylittlebitsof #blissfulbitespodcast Click To Tweet

sweet potato toast

Big Takeaways:

  • Kelsey committed to blogging two days a week while she had a full time job.
  • Kelsey read books, did personal development, listened to podcasts to help her build her blog.
  • Niching down really helped grow her blog.
  • It wasn’t until Kelsey did a Whole 30 and documenting her meals that she started to see growth. She quickly realized there wasn’t a huge amount of bloggers that had a lot of Whole 30 recipes, she moved into the area.
  • PRO-TIP: People like having a place to go for one certain thing.
  • Find people in your community and immerse yourself in it. Find other bloggers doing what you’re doing and share content.
  • She reached out to the Whole 30 account to collaborate and take over the account. Kelsey emails and pitches herself all day!
  • She only reaches out to brands she loves and uses. When she pitch she sends some recipe ideas and shows how your blog and their brand line up together.
  • Know who you’re talking to!
  • People that follow blogs like to experiment in the kitchen too. They like to try a new recipe a week, so don’t feel like you need to post more.

Links Mentioned: