What do I send to my email list?
This is a question I hear ALL of the time. You have an email list and you don’t know what to send to them!
You’re not really making use of it. You’re not communicating with your people. I really want you to make better use of what you’re sending to your list because building a community is the best thing you can do for your blog.
You wouldn’t not post on Instagram or Facebook because you’re annoying your followers, so why do we think of our email list like this?
You really want to build your tribe of people who just really support each other. If they’re coming to your blog they want to hear more from you. If they’ve signed up for your email list, they want to hear from you!
You need to offer a lot of value. I know that you may feel like you just don’t know what to say and you may feel like they might unsubscribe. But [PSA HERE:] if they unsubscribe because you’re sending emails that you know is full of great content, then don’t worry about the people who unsubscribe. It’s really not a big deal. They’re just saying, “Hey, I’m not your people.”
Treasure the people who are on your list. Nurture them. Build that community. Send them really great content.
How often should I email my list?
There’s no magic formula. You have to test, test, test. Look at the data. See what what frequency your email list likes best. Start out with once a week and go from there. If you are getting great feedback and people want to hear from you more, then do it.
I’m on a few email lists like John Lee Dumas, and he actually sends one email a day. I’m never offended by it. If I don’t feel like reading that day ,then I just hit delete and don’t open it.
Don’t be so stressed out about finding your correct frequency. The idea is to just start communicating with your list
3 ideas that you can send to your email list.
1. Blog. You already have content, so send an email a week and highlight one different blog post that you’ve done. Share a story. Share something that you didn’t share on the blog related to when you wrote that recipe. They are coming to you because they like hearing from you. They like your writing style. They like your tone. They like your recipes. They like your tips. Send out an email and share a funny story about what happened when you shot the recipe or what happened when you failed three times when you tried to make this recipe. Give a little insight into your life and they’re going to resonate with you even more.
Best practice tip: Send emails with one call to action. Include one link to a blog post so you can have multiple ways for them to click inside the email, but it’s only going to one place.
2. Exclusive content. Recipes, workout, free download, etc. You can also do fun things where you sent a monthly theme, and you send a weekly tip around that theme. Be creative. Have fun with it. There’s no right or wrong. It’s finding out what your list wants to hear from you.
3. Story or a tip that is going to resonate with them. They’re coming to you because they like you, so share your struggles and how you overcame them. Share helpful hacks that you’ve come up with in your life whether that’s how you get up at 5 am or how you destress after the day. They want to hear from you. Make a list of tips/hacks you can come up with and intertwine a great story.
My call to action for you is send out your first e-mail.
Brainstorm a list of things that you can send to your list and get started. I want you to communicate and build relationships with your community.
Get a FREE email workbook download to get you started on what to email your list!
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