Paige Kumpf is a certified personal trainer and nutrition coach, and has helped hundreds of women lose body fat, see changes in their body, and perform feats they never thought they could since 2009. When she’s not coaching clients, she can be found hiking in the colorado mountains, playing volleyball, skiing, or killing brain cells watching reality TV. An enthusiast for balance, she vehemently believes in using fitness and nutrition to enhance your life – every single area of it – not take away from it. … And it’ll also help you get the body you want and deserve
Big Takeaways:
- Paige grew her business on the side, before she jumped in and quit her job.
- She trained clients in the morning and at night for 1.5 years.
- She had her long term vision and she worked hard to get there for 2.5 years.
- Keep it simple at the beginning.
- Use the knowledge and the tools you have right now. All the fancy tools came come later.
- Launched first bootcamp in 2013 at a low cost, $40 or $50. Because she was charging so little, and her marketing strategy + execution strategy was poor, she felt like it wasn’t the right fit. She took a break and didn’t focus on group programs.
- Her audience is mostly on instagram. She spends most of her time on email list, blog + instagram.
- Find where your clients hang out and then go there!
- Always put your ideas out there first and see what sticks! Test the waters first and see what your audience wants before moving forward with it!
To come up with pricing:
Look at what other people charge.
Combine it with what is this worth, how much am I spending on it a week and consider your hourly value.
Give enough value away for free that it’s valuable. Give away bits and pieces, but not everything all together. You’ll see moves + tips, but you’ll never see the entire programming.
Let audience know why or what, but not the HOW. Save the how for those who are investing in your programs.
A lot of people don’t realize they have a warm audience. Don’t disregard the audience you already have and word of mouth in face to face interactions. That can help you build your audience as you grow!
If you really want it it will be worth it. Whether you work a full time job or not, it’s going to be a hustle and it’s going to be a lot of work. Just keep pressing at it. You’re going to work hard, but it’s worth it in the end.
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