The frustration over the decrease in Instagram likes and comments has been mounting. I really feel your pain and frustration, especially when it comes to HOURS and HOURS of work you’re putting in. You’re absolutely not alone! This post goes into platform frustration and offers some other ways to use your time to help you break out of the frustration…and have success again!
Insanity: Doing the same thing over and over again, expecting different results.
Disney’s Frozen was so 2016 for us, but that theme song really says something.
We have to let it go.
What am I talking about? Your frustration (and mine…) .
Specifically the frustration of social media platforms. In January I’m leading a viral content summit (which you’ll get all the info for later in December) and we’ll be teaching you how to get your posts and blog to go viral, but for now, we’ve GOT to address the elephant in the room (or…monkey….or whatever animal you like…unicorn?)
Social media is quite literally driving people mad. I see posts every single flippin day…
…in my group. In other groups. In my inbox in emails…it’s everywhere.
I don’t have the answer to what the heck is going on with the algorithms, but I do want to just give a reality check here.
The easiest way to get over frustration…is to just let it go. When we find ourselves getting so heated and irate over social media platforms…then we need to re-access.
I know…it’s your business, but it’s also a platform. Just *one* platform out there.
Let it go and try something new.
Over the summer I was frustrated. I had a different type of platform frustration. After a year a half of podcasts, way over 100,000k downloads, 197 episodes (and a third pregnancy!) I was planning on taking a nice summer break.
I lined up interviews, I had huge intentions of taking the summer off from interviews and pre-scheduling everything out for the entire summer.
I got everything ready. Except… I could not bring myself to edit and schedule those interviews. I would write it down every single day…and then not do it. This is extremely NOT like me. I’m an action taker.
I got more and more frustrated with myself for not doing it.
It was putting a damper on my summer.
Until one day I woke up and just said, I HAVE to let this go.
I was so concentrated on what I “should” be doing (the podcast) and how I thought I should be growing my business, that I never stopped to think about the fact I CAN and SHOULD take a break.
Katy Widrick has these two wise questions, “is it working? Is it fun?” And the second one was a big fat NO for me.
So I took an unplanned hiatus. I just stopped.
…and you know what nothing happened. Nothing broke.
I actually figured out where I should spend MORE time that produced BIGGER results. I got inside my communities and made connections. I collaborated in other ways.
I let it go.
What are you holding onto, that is making you completely crazy?
Ask yourself, is it fun? Is it working?
Now if your frustration is coming from Instagram or Pinterest, let’s try some other things out.
4 more ways to break out of platform frustration:
- Switch it up. Create content in a different way. Do something you don’t usually do. Do videos, live stories, boomerangs, something outside your comfort zone.
- Reach out to your audience. Email them. Get on the phone with two people. See how you can help them.
- Collaborate with people. Find 2-3 bloggers/influencers/colleagues and see how you can work together. (In my fb group: you can find people here in this post!)
- How can you spend your time differently? If you free up time from your frustration platform, how can you spend time to have MAXIMUM impact on your business?
I officially give you permission to take a break from what’s frustrating you. Go for a walk. Listen to a podcast. Connect with a friend. Connect with your audience.
I challenge you to walk away from the thing that is frustrating you this week! Hit reply and tell me what you’re going to do instead! A re-set is always a good thing!
Plus, as a bonus you may find yourself more inspired than ever!
And stay tuned….2018 Planning Party coming December 4th and the Viral Content Summit starts January 3rd! Tickets go on sale mid December!
If you want to be added to the 2018 Planning Party Wait List go here! We’ll be writing, creating and planning goals and projects that WORK!