Just Be Yourself with Jessica Merchant from How Sweet Eats

Jessica Merchant is a full-time recipe developer, content creator and blogger. She has been writing the food blog, How Sweet Eats, since 2009, when she finally discovered a way to mesh her passion for building recipes with one of her other favorite things: writing. She is madly, outrageously, inexplicably in love with food. In 2014, she released her first cookbook, the best-selling Seriously Delish. She lives in Pittsburgh, Pa with her husband Eddie and son, Max. In her spare time, she loves reading, writing fiction and practicing yoga. And margaritas. Obviously.

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In this episode you’ll learn:

    • How Jessica got the idea for How Sweet Eats
    • Where she finds daily inspiration from.
    • How she stays balanced.
    • Her proudest moment so far in her business journey.

How did you get the idea for How Sweet Eats and how did you get started?

I truly got the idea because I was stuck in an office job that I swore would never work from the time when I was little. I knew that I didn’t want to work in an office or in a cubicle and that is what I found myself doing. And I didn’t have much to do. I think that I came across blogs but I really wanted to start a lifestyle blog and at the time I didn’t really have the means of doing one. I mean I didn’t have any photography, I sat at this desk from 8-5 and so I decided that I would just write about what I was cooking for dinner. I guess sprinkle in with some lifestyle things and I didn’t tell anyone that I started it. I didn’t know anything about blogging, I didn’t know anything about the technical side, I didn’t think about a name… I truly didn’t know. I just started like a little personal diary on the internet. But the way I truly got started is when I went to free Wordpress and picked a line from my favorite James Taylor song and went from there.

Biggest flop.

“I am such an all or nothing person. It’s a horrible thing but I am just so passionate about the things I love and so just don’t care about the things that I don’t.

I definitely fell into comparison trap at the beginning that even though everybody else is doing something, every other blogger is doing this and maybe getting cool opportunities from something. It just might be not right for me. I need to continue to stay true to myself. If it doesn’t feel right in my gut then I know that I shouldn’t do it.”

Major advice and take aways

Blissful bites podcast Jessica Merchant from How Sweet Eats


What has been your most proud moment so far?

“My proudest moment is being consistently genuine in the internet and really staying true to who I am. I really have not done anything that am not super passionate about or believe in.”

How to find inspiration!

Where do you get your daily inspiration from?

“Truly, I get it everywhere. I get recipe inspiration anywhere from maybe eating out a restaurant. I get it from seeing a billboard when I’m driving, from seeing a magazine cover, through looking through a magazine, from a beautiful cookbook. Having a creative mind it’s easy to pick up inspiration from anything. You kind of look around and see it.”

Where do you see yourself and your company in five years?

She sees herself writing a novel and she is also working on a tween fiction series right now. She would love to see these things as her main career but still be able to do her blogging.

How do you stay balanced?

That’s definitely my biggest challenge since having a baby. Before having a baby I could work 80-100 hours a week and never felt burnt out. Now I’m definitely struggling to find that work-life balance.

What do you do that makes each day successful?

Obviously I look forward to a cup of coffee every morning but what I’m really into is bullet journaling, which is creating my own planner with a notebook.

Jessica finds inspiration on the DAILY and works hard to avoid the comparison trap. Want to hear how? To hear more from Jessica, listen to her masterclass from the Food Entrepreneur Summit for free here.  If you’ve been stuck in the comparison trap, or are there right now, then you need to get out! You need to figure out how to move on, get inspired and get back to creating great content for your audience, then watch the summit masterclass for free!

Jessica Merchant

Where can we find you?Blissful Bites Podcast Jessica Merchant from How Sweet Eats 

Jessica is a completely self-taught photographer and recipe developer, has a true way with words, and shares herself through recipes, daily musings and, of course, on Snapchat. Jessica loves neon colors, lip gloss, bacon and most importantly is a mom and wife. 




Jessica Merchant

9 replies
  1. Ellie | Hungry by Nature
    Ellie | Hungry by Nature says:

    Nicole, I loved listening to this podcast! I am a huge fan of How Sweet Eats – both the incredible recipes and Jessica’s writing style. Last fall I started my own food blog and am still working on finding my voice and writing so that people know the real me and not some virtual version of myself. It’s hard, but I’m working on it!

    This might sound odd, but I love hearing peoples’ voices after reading their writing for so long. You think you know how they sound and how their personality comes through when they speak, but it’s always a surprise! And I obviously love learning strange facts about them too – American history buff, who knew?!

    Thank you for sharing – and keep up the great work 🙂

  2. Leah
    Leah says:

    This was such a great podcast! Jessica is one of my favorite bloggers. I’m so glad you interviewed her because now I discovered your wonderful podcast and blog!


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