Jordana Jaffe is a Facebook group strategist and after 8 years, multiple successful business ventures, 5 figure launches, 6 figure years carrying services in both switch over, she really honed in on what works for her. She discovered that what she wanted to create a space to help other business owners grow from the knowledge she had gained. She built a thriving Facebook community of over 1,400 women entrepreneurs in under 4 months and now it has over 9,500 members.
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In this episode you’ll learn:
- How to build a business that honors your true nature
- Tips to build a thriving Facebook community
- To listen to your internal compass
- Value of leading with generosity
Tell us a little bit about you, Jordana Jaffe, and what you do.
I have been an entrepreneur for 9 years. I currently help entrepreneurs who are primarily introverts or home bodies. I teach how to create super engaged Facebook groups and successfully purchased paid and other groups so that you can grow your online community and get clients while staying at home in your closely PJs.
Can you take us through a the start of your journey before you had that realization of what you wanted to be doing?
I started my entrepreneurial journey as a professional organizer nine years ago. I spent the first three years of my business journey exclusively going to people’s homes. I realized that this isn’t working for me for two reasons; 1) professional organizing wasn’t an on-going business and wasn’t sustainable and 2) it is very location dependent.
In the fall 2014, really in a very random way I started to decide to start a Facebook group. Facebook groups were not a strategy people needed for their business in 2014. They weren’t given too much attention, especially on the entrepreneurial world. I decided to create it because I love creating communities me. I did it, and then I became obsessed with it. A few months in air, I realized that there is something people really wanted to learn they wanted to know more about. Starting in early 2015, I started creating ways to teach people how to do the same. By summer 2015, I started offering paid programs.
The business I have now might not be my forever business. It’s all an evolution, as you change your business does too because your business is often a reflection of who you are.
Do you think that Facebook is right for everyone who has their own blog and website?
I don’t think that it’s right for everyone. I think the way to figure out what’s right for you is to ask yourself like does starting a Facebook group excite you. Does it light you up? What is the reason behind doing it? You want a reason where it ties to a level of excitement, because there’s going to be trying times for sure. Where you want to quit it. You need to be excited so that the days the days that you potentially want to quit it, you won’t because the excitement outweighs the overwhelming.
How do you balance self promotion in your group?
It’s really what feels best. Does it feel good that I am? It’s like a compass that it guides the way. For anyone listening I would probably like to say, listen to your own compass.
I think that is something that you learn over time because you have to figure out the right balance of I am showing up in a group and sharing out.
Can you give some tips on how on some great ways to participate in other Facebook groups?
The best way to do that is lead with generosity. Offer thoughtful comments to people’s questions or posts. It’s not about just popping in and doing it once or popping in and doing it twice. Choose maybe three to five Facebook groups that you enjoy being in and you like the leader, you like the vibe of the community, you like hanging there, and can commit to being consistent in your participation.
What has been your most proud moment as an entrepreneur?
I think it’s just my commitment in my decision to continue moving forward and staying in the game.
Jordana Jaffe is is a Facebook group strategist who helps inspire introverts build intimate businesses. She has a thriving Facebook community of over 9,800 members. She discovered that what she most wanted to create was a space to help other business owners from from the knowledge she gained. Jordana helps women build a sustainable business that works and honors their true nature.
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