Kelly Roach is the host of the top rated podcast Unstoppable Success radio, an international best-selling author and CEO of Kelly roach coaching. As a former NFL cheerleader and Fortune 500 executive Kelly brings the powerful combination of proven and profitable business strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs to build profitable business around a life they absolutely love.
In this episode you’ll learn:
- Why the things you’re most comfortable with may not align with the things that will move you forward.
- The first strategy you should implement to maximize your time.
- Examples of things that are net zero and wasting your time.
- Why you shouldn’t just pump out new content constantly.
Tell us a little bit about you, Kelly Roach and what you do.
My primary focus, my passion and most of my business is dedicated to helping entrepreneurs to launch, monetize and scale their dream businesses. I run online coaching program, I sell online courses, I do private coaching and consulting as well as do some speaking and training with in larger organizations but really it’s all focused on helping people put simple strategies and systems in place that are going to get them from point A to point B fastest, most efficient way possible with our compromising their quality of life.Everything begins with mindset and productivity with @kellyroachint #blissfulbitespodcast Click To Tweet
What is the first strategy and system you implement?
Everything begins with mindset and productivity. People always want them best strategy to make money quickly and to get more clients and to start attracting great leads into their business but where is really begins is with mindset and productivity. And so the first thing that I always do with people is help them to identify where they’re spending their time and why they’re not producing the results that they want for their business.
Can you give an example of something that kind of the net zero or that’s actually hurting them?
One of the things that I find is most entrepreneurs spending a ton of time attempting to market their business whether that’s posting on social media, whether that’s writing a new blog post, whether that’s creating a new piece of content or working on a new product or program.
In theory that sounds exactly like what you should be doing but the problem is if you’re promoting it to no one and if no one’s reading it or no one’s seeing it or no one’s engaging with it, its net nothing. And actually it hurts you because it’s you just putting tons of stuff out there, spending your quality time, spending your great content and great information on an audience of zero.
What I always tell people is don’t worry about creating your next product, your next program, you next thing you’re going to sell, what you need to be focused on in the beginning when you need to monetize is engaging with people. There’s a million different ways that you can do that everything from old school traditional sales which is picking up the phone, to new school getting on and doing a live stream where you’re doing an educational session where that exact information that you would put in a blog that no one read, everyone on your Facebook feed gets notified that you’re going to be live and can tune in see you talk about that same thing that you’re going to write an article about but this time you have an audience and someone’s engaging with you and they’re building a relationship with you and moving one step closer to buying from you.
Tell us about your book Unstoppable.
Unstoppable brings people to a journey of the mindset, the skills and the strategies that are going to be necessary to not only achieve your top goals in your business and in your life but to create true and lasting wealth. I talk about, first the mindset necessary to create unlimited success and maybe some belief system you need to let go of, some new belief system that you need to embody. And then I start talking about the skills. Everybody wants this high level of success but no one wants to acknowledge that to get from six figures to seven figures you have to learn a new set of skills. You need to learn what the skills are first that you need to learn and grow into and then you need to set out to as aggressively as humanly possible learn those skills and people don’t tell you that. I talk about what skills necessary and what process can you are put in place to expedite those skills. Finally, we talk about building wealth. We talk about the different strategies that six and seven figures entrepreneurs need to have working for them both in their business and in their life in order to create true and lasting wealth.
A couple of the skills are, one, leadership. The only way to build a business of substance is having leadership capabilities where that business can grow beyond you, beyond what you’re capable of doing, beyond your skill set, beyond what you can personally produce which means that in order to create a true winning business enterprise you have to know how to assemble the right resources, put together a winning team, lead people and get them to dream their own dreams within the umbrella of your dream so that they’re going to work as hard as helping you achieve your goals and your business as you are.
When you set out to write this book were you like, “I’m writing this as part of my sales funnel,” or did this come before or after the podcast? How did that unfold for you?
It came after the podcast. The podcast went live within 30 days. We started closing clients from the podcast; we’ve been gaining incredible momentum every single month. It’s become our biggest lead generation tool. Every podcast that we do we create a specific text message often to for our content upgrade, people are joining our list from that and they get entered into a funnel that’s associated with whatever topic they opted in to join. I’d already been working on the book at that point and I wanted a way that I could connect with people and give them the encapsulation of everything that I’ve learned and everything they’ve achieved. It’s just another step in terms of building the funnel. People come in by buying the book as soon as they get the book, within the book is a book guide that they often attend to my list to receive.
Where do you think people should start just to start to build a sales funnel?
The first place to start is you want to get one lead generation tool done, that could be an audio training, that could be a video training, that could be a short ebook, that could be a video series. It could be whatever feels comfortable for you and authentic for you that is realistically and able to get done quickly.
The biggest thing here is, get live with something. Create one lead generation tool, then focus on advertising really, really aggressively on all of your social media channels and you’re going to really use this as a list building tool. Then what you want to do is you want to, once those people opt into your list by claiming that free gift you want to basically create an auto responder series.
The auto responder series is 3-5 emails where first you start by really orienting them to your community and welcoming them, congratulating them, making sure that they have the resource they initially opted in for and then surprising them and really over delivering with a few more pieces of really stellar content. You really want to build that affinity, build that trust, build that rapport. Then once you’ve done that, then you can invite and take the next steps.
People like to have things in bite size pieces so maybe they opt in for an ebook, then maybe after the ebook you can give them and audio/video. Then the next thing you want to be thinking about is how can I ask them to engage with me at the next level. That’s when you invite them to a live Google Hangout, a webinar or a live stream event.
Now say you’re totally new, you have no products, you have no services, you even don’t really have a business yet, the best thing you can possibly do is after you’ve built that value with them, built that trust and got them into that point, invite them to apply for a consultation with you. A phone conversation where you are going to explore their needs, explore the solution that they want, help them walk away with some key tips and strategies that are going to help them achieve whatever outcome they want or need and obviously in the process of that conversation you’re going to explore whether or not they’re going to be a fit to partner with you.
How do you stay balanced?
First and foremost, I think about my priority, and my why every second of every day and my priority and my why is my family.
I’m very,very focused on team building. I have a really seller support team. I work very hard to engage them, to empower them, to train them and to make sure that they’re in a position to help me.
How do you think the readers and listeners can start to figure out the life that they want to live?
I think with everything it’s about starting with the end in mind. I think it’s asking yourself what do you want your day to day life to look like. What time do you want to wake up? What do you want your environment in your home to be like? Do you want to be home? Do you want to be traveling? What would make you feel the most purpose and the most in alignment with who you really are and what you’re meant to do with your life? Once you identified what those things are it’s up to you to show your family through your results and through your actions that you’re in a position to make that happen.
How can we find you and how we can work with you?
If you text the word PROFITCLASS to 44222 you will be invited to the next webinar that we have coming up. We’re doing webinars and live Google Hangouts all the time where we’re basically breaking down for people how do you monetize, how do you generate leads, how do you create scale in your business, how do you attract clients vs. chasing them.
Get in touch with Kelly:
- Email me at email@example.com.
- Twitter: @kellyroachint
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