How to Take Advantage of Automated Options with Laura Roeder

Laura Roeder is the founder of Meet Edgar, a social media automation tool designed to prevent status updates going to waste. Since 2009 her online courses have taught tens of thousands of entrepreneurs how to harness the power of social media. Laura has given talks to conferences like BlogHer and South by Southwest. She has spoken about the value of independent entrepreneurship at the White House. She’s also appeared in Forbes, Fast Company, Mashable, Sena, and other major publications.

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In this episode you’ll learn:

    • Beauty of automated programs, like Meet Edgar
    • How to stay balanced
    • How to do smaller amounts of focused work
    • Laura’s best resource to help you get started

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Tell us a little bit about you, Laura Roeder, and everything you do.

I’m the founder of a software company called Meet Edgar. My background has been in the social media marketing space for as long as social media marketing has been around. I’ve done consulting and training and now software.

Laura Roeder, Meet Edgar

How do you stay balanced?

I am not a workaholic, and our company is not a workaholic company. On our careers page, one of the perks of the company is your inbox will be a dead zone on the evenings and on the weekends. It’s sad that it’s a perk now, but it is pretty unusual. I’m a big believer in doing smaller amounts of focused work. I don’t think anyone can do eight hours of really focused quality work a day, much less more than that. The more you constrain yourself that these are the specific things that I need to get done today, these are my times to do them, it doesn’t always take that long to get things done when you’re focused.

And use software. I am definitely a big believer in looking for automated solutions.

Laura Roeder

Did you use any resources or any books? Was there any one thing that helped you figure things along the way?

There’s a book that I really love by Verne Harnish it’s called Scaling Up, it used to be called The Rockefeller Habits.

There’s also an organization called Gazelles that hosts one-day workshops based on the book. Scaling Up is an awesome book for any entrepreneur. It has lots of charts and graphs to fill out and little forms to fill in. It asks questions like, “How do you set your goals? How do you evaluate the competitive landscape? How often are you supposed to be meeting with the people at your company? What are you supposed to be talking about when you meet with them?” I feel it such a great guide for anyone who didn’t go to business school and probably it’s more valuable than people who learn in business school.

What would you say your top tip would be for someone who is just getting started?

I think the most important thing is just to get it out there and make it real.


0983Laura Roeder is the founder behind Meet Edgar, a
social media scheduling tool.  She has been an entrepreneur for almost 10 years.  She first started working for herself when she was 22 years old, and has been full time self-employed ever since. Laura is in love with small businesses using the web to take matters into their own hands.

Find Laura!
Website: Meet Edgar
Facebook: Meet Edgar
Twitter: @meetedgar 

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