Creating a Brand Identity with Lindsey Skye

Lindsey Skye, Branding Expert

lindsey skye blissful bites podcast

Lindsey is a mom to 2 boys and enjoys traveling the world with her family. As a photographer and social media junkie, Lindsey works with female entrepreneurs to fine tune their online presence and build brand confidence. She works with women to show you that you should have confidence in your brand and know that you should not spend thousands on perfecting your image.

Lindsey has been able to really help female entrepreneurs fine tune their online presence and build brand confidence on and offline.

Social media is a visually captivating platform that you really have to have eye for graphic and design as well as the social aspect of it.

What should entrepreneurs be focusing on if there working on growing their brand?

The things that you should definitely be working on is being consistent across all areas of business whether that’s your specific website, connecting with your network or just creating posts seen by the masses.

What would you say is your favorite social media platform?

It would definitely be Periscope first and Instagram second. I say Periscope because when you get on to a live streaming network like Periscope you are able to reach new people every single day, with very little effort and you talk about topics, meet new people and then they share it with their audiences. You really don’t have to do much work other than show up.

Do you have quick tips for people who are nervous about their first live broadcast?

The number 1 answer is to just do it. Stop worrying about the planning and looking perfect and having everything set up nicely. Just get on there, start talking and then write down some ideas afterwards or things you can change and make it better every single time.

How do you style and edit pictures?

My favorite way to style pictures is with a simple background because it is visually appealing. This is going to be the best way for you to get your vision and your message across through beautiful picture without too much clutter and chaos. For editing pictures, I do a lot of in phone editing underneath your actual photo album. One of my favorite apps would be the Color Story app.  It’s a brand new app that is absolutely changing the way I create my images.

blissful bites podcast lindsey skye

What would be your number one piece of advice to just start? 

Next to just getting out there and doing it, have your content pre-planned out. Plan ahead of the time, create a content calendar, write out what you are promoting and when you are marketing those promotions so that people will start to get to know you and what you have to offer.

What is your social media pet peeve? 

One of the biggest things that drives me nuts is spammy sells and that is simply when people aren’t sharing the experience of what they are offering, they just simply want you to buy.

What are the 3 things that they can do other than posting photos of their product? 

  1. Give a testimonial of the few previous clients that you had.
  2. Share your story and why you are so passionate about your product and services.
  3. Layout a way for them to contact you and receive something in return.  Start a newsletter, give them something  free and start the relationship without actually selling the product right up front.

What would be your piece of advice for entrepreneurs who are ready to take their brand to the next level?   

Create a brand identity for yourself.  Think about how many times you’re showing up per day on social media, how well your engaging in the audience that you have built and how you follow through with this audience. Make sure that you are following through with this relationship outside social media.

What are 3 action items they can do right now to help their brand? 

  • Connect with the people you have in your network. Start sharing your story, passion, and message.
  • Create a product for you to offer
  • Plan out a strategy and create a plan to implement it.

What is your favorite online tool? 

I absolutely rely on the power of Google and I think that is something people often forget. Besides using the most powerful search engine ever, I also absolutely love Creativemarket.com. This is where I get so many inspirational pieces of design work and fonts which are my absolute favorite part of design.

Tell us one thing that you do in your day that contributes to your success.

I get up really early and that is one thing it’s non-negotiable, I drink a ton of coffee and I’m always consistent.

Where Can we Find you?

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About Nicole

I’m on a mission to help as many women as possible step into their power so they can have a positive ripple effect on the world.

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