When you’re starting out with your business, it’s SO important to figure out your WHY. You can’t move forward in your business if you haven’t figured out what your WHY is and WHO you are trying to work with. Once you have those inner workings done, you can get your marketing strategy dialed in and get your message out there in a big way. Nicole Holland is going to share some great ways to help us figure out our WHY and those inner workings in our business. These are the highlights and take-aways from the Blissful Bites Podcast interview with Nicole Holland.
First things you should do in your business:
- Get your business vision clear.
- Figure out who you’re serving and why you’re serving them. Most people want to work on their ideas first, but you have to figure out the who and why FIRST.
- You need a why. If you’re not being true to who you are what you stand for, and what you’re mission is, it’s not sustainable.
When people get into entrepreneurship they act like employees without a big vision and they are unsuccessful and give up. You have to figure it out and do the inner work of WHY. If you don’t know why you’re doing what you’re doing, it’s not going to last long. WHY do you want to do this? WHY do you want to grow? Move beyond what you’re doing. Find your inner value and passion and what lights you up. If you don’t it will always be a “job”.
How to figure out your WHY:
- Don’t get caught up in the comparison model. If you look externally at other people in the field and judge…then don’t. You’re not them. Get really quiet. Turn off the sound and ask yourself, if money didn’t matter and I had to do this for the rest of my life, would I be happy?
- Tune into your inner wisdom every single day. Don’t be persuaded by other people’s messages. Recharge your brain and your business daily.
- Gratitude. Be appreciative every single day.
What is the most effective form of social media?
Relationships. People just post things like billboards. Don’t look at what other people are doing. Model the behavior that you want from other people. Look at social media like it’s another relationships building tool. You wouldn’t go into a PTA meeting and say to other parent’s “ask me about my wisdom”. You would ask them questions and get to know them first. Be in social media modeling the behavior that you want to get out of it.
I recommend to think about what is fun and easy for you regarding social media. Don’t try to be everywhere. Wherever you are, be there well. Get to know the platform of choice really well and get to know it really well. Engage with people and build relationships, without that, social media is not useful. Find what’s fun for you and focus there. If you don’t want to be on video, then don’t be. It doesn’t matter how many people are using it.
What should entrepreneurs be focusing on to grow their brand?
Professionalism and authenticity. Have taste. Put things out there that are authentic to you. Put things out that will help people make a connection to you.
What is number one piece of advice for someone who is just starting out?
You need to know yourself. You need to know WHY you’re doing what you’re doing. What do you want to achieve and for what purpose. Not only the monetary and material things. Get clear on all parts of your business, especially the WHY and WHO you want to serve. Have an awareness of who you’re serving and why you’re serving them.
Social media pet peeve:
It drives me crazy when people are selling just to sell. They don’t have their WHY dialed in. They’re just doing it because they’re only concerned with paying the bills. Have you’re integrity in check before you go out there selling.
Where is the line between giving away things for free and paid services?
One of the things that I do is ask myself, “does this feel good or does this feel icky?” You’ve got to know how much you’re willing to give. Ask yourself, would I give this to anyone? If the answers yes, then do it. If someone asks you a favor and it takes 5 minutes or less, then say yes. If it takes more, then say no.
- Process Street
- Acuity Scheduling
Biggest Game Changer in Business
There’s nobody should tell me what I should do but me.
Nicole Holland is a Master Coach and Marketing Strategist who specializes in helping service-based entrepreneurs take inspired action, to build profitable and purpose-driven online businesses. She is the creator of the hugely successful Business Building Rockstar Summit, which is a month-long, annual event where she interviews industry leaders about their favorite digital marketing techniques and platforms. Nicole works directly with clients who have a big mission and helps them design and implement strategies to realize their full potential through her coaching and mastermind programs.
NEW podcast giveaway! (2 Bags Blissful Eats granola, 5 Pack of Not Ketchup, sample pack the Granilla Bar and variety pack of mixes from Among Friends and Smart Cookies from Bitsy’s Brain Food) by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!
Find me on social media and tell me how you’re working more on your business/blog!