March 17, 2017

How to Stand Out and Position Yourself Day 1

Nicole C

Do you have an understanding of how your audience sees you? Do you really understand what they view you as or what they think you do?

How are you positioned in the marketplace?

The STAND OUT workshop is for bloggers and health professionals who want to figure out how to stand out and grow their business.

The online world is so crowded and you really have to figure out how to build your authority. The standout workshop is three days taking you through exactly how to do that.

I’m actually teaching my new method that I’ve been putting together for the past year. It’s called the Authority method and it is what I use to help me and help my clients basically build awareness and authority for their brand to get more clients, to get more readers and to grow their businesses.

It’s really important to build your awareness and authority with your audience because you work so hard creating such great content. If you don’t know how to market it and if you don’t know how to position yourself to stand out in the marketplace then people aren’t going to really come to you or understand what you or your brand and your business is about.

Figure out what makes you different to stand out #blissfulbitespodcast Click To Tweet

What makes you different?

Every single one of my guests on the Blissful Bites Podcast has figured out how to differentiate themselves in the marketplace. They have something that makes them special. This week’s episode with Rebeka Borucki is a great example of that. When she started out she wasn’t teaching meditation. She built her entire platform on fitness and then she pivoted to teach meditation.

When you’re listening to the podcast, think about what their differentiating factor is. Think about how they have differentiated themselves and how you can do that yourself as well.

The first thing to have a successful business is to start with that differentiating factor. It’s so important for you to set yourself apart. It’s not necessarily something that you’ll figure out immediately. It has it’s taken me a while to not only come up with my own differentiating factor but to refine it. It is the big idea that I built my business around. My big idea and differentiating factor is that page views do not equal success.

My message is that you should not wait to start a business or start making money until you reach a certain amount of page views or a certain amount of followers or a certain size of your community.

More important than the page views is that you can make a big impact on your audience no matter how big or small your audience is.

You can make an impact whether you are in front of ten people, 100 people, 1000 people or 100,000 people. I’m showing you exactly how to do this at the STAND OUT workshop.

You have an important message to share. The first thing is figuring out that differentiating factor, what really makes you set yourself apart, what makes you special and why are you different from other people?

The next thing is your positioning, figuring out how do you want people to see you and your business.

What do the people you want to work with care about? It’s about them it’s not about you.You have to position yourself so they understand what your business is.

Think about what is that special thing that sets you apart? Figure out your differentiating factor. Figure out the positioning for your business. That is the first step to growing your business, really understanding what your people are looking for ,how you can connect to them and how they see you. That is so incredibly important.

If you want to get started on this, you can watch these four videos. (FYI, the STAND OUT workshop is completely wait listed and not open!)

Additionally, if you’re struggling with comparing yourself…and want to figure out how to move on and forward, watch the video included here from Nickey Rautenberg. She’s talking about how to stop comparing yourself and how to really figure out why other people’s successes are really a good thing for you. She also gives you a little mind set trick to really figure out what is blocking you and stopping you from moving forward.

So now…