Put Yourself out there with Rachel Mansfield

Rachel Mansfield  has had absolutely explosive growth on Instagram and on her blog in the past year. She’s only been doing this for a year which is completely, completely amazing. I’ve enjoyed getting to know her and connecting with her through social media and offline too. She is just full of so much information and I know you’ll be inspired by all of her growth this past year.

What you’ll get out of this episode:

  • What you need to grow your instagram accounts
  • How to reply to every comment you get on instagram
  • What is most important to show to your followers
  • figuring out your purpose with your instagram account
  • What held Rachel back in starting sooner.

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Tell us a little bit about rachLmansfield.com and what you do.

I currently live in Manhattan with my husband who I married in September and I started my Instagram account about last March. It stemmed from an idea of me wanting to make a side income. I wanted to sell overnight oats in a jar because, as my readers know, I love overnight oats. I just started posting about them on my Instagram account and my husband kind of laughed at me and said, “You’re not selling overnight oats. Why don’t you just share your recipes?” I started to do that and then July 31st is my blog anniversary. I started to really see the potential of what I was sharing on my Instagram account. So, it’s a little bit of an unconventional path where I started Instagram and then transitioned into a blog.

As long as what you're sharing is quality, people will want to follow you @rachLmansfield #blissfulbitespodcast Click To Tweet

How did you actually grow your Instagram account to 50,000 followers?

There’s no secret sauce. There’s no tips or one secret that everyone thinks that other Instagramers have. I always just say that you need quality content and you need engagement, you need your community and your tribe to support you and want to see what you’re sharing and as long as what you’re sharing is quality people will want to follow you.

grow your instagram account

What would be your best advice to starting out and really growing your Instagram?

I would say to have a common ground like what is the reason you want to have an Instagram account. Do you want to share your favorite fitness routine? Do you want to share your recipes, some travel, lifestyle and I think that when you first starting you want to be as targeted as possible. I just finally started branching out into a little bit more like the lifestyle type post it took me almost a year to even post a selfie of myself on my account. You want to be known for something before you start going crazy and dabbling in everything. Pick a targeted topic and stick with that for a little bit of time and see how that goes.

 

Rachel Mansfield

 

What has been your most proud moment in this crazy whirlwind year of yours?

I think the whole journey in general has been… I was walking on the street the other day and I just started hysterically crying which makes me sound like a ridiculous drama queen but I’m so grateful for this journey. When I first started I said to my parents, “I’m going to get 10,000 followers on Instagram,” and they’re like, “Okay Rachel, good luck to you.” And they didn’t get it. My parents are in their mid-50’s and they don’t understand what social media really means at this point and the fact that’s turned into my now full time job, it’s unreal. I think when Elite Daily recently recognized me as one of the top healthy food Instagramers then my mom text me, “I really think you’re on to something.” And I think that was really like when you have your baby, your pride and joy and someone recognizes your hard work that makes you so proud because you actually realized what you’re doing might be making a difference.

What has been your biggest flop or disappointment to date?

I would say not starting this earlier which I know is not technically a flop within the year but I guess just like not taking the initiative to make a blog and start an Instagram in an earlier date.

What do you think held you back from starting sooner?

Rejection. You create something that you put so much hard work and effort into and to share it with other people, I mean obviously there are people who will always not like it, there’s always going to be someone who is negative and doesn’t like what you do but when you just have that confidence to speak out, it’s just a rewarding feeling.

Rachel Mansfield on the Blissful Bites Podcast

What would you say to someone who is in your shoes where you were a year ago and they want to start but they are afraid?

Just do it. There’s no reason not to. The worst that could happen is that it isn’t as successful as it could be and even if so then whatever you put yourself out there, you tried and the best that could happen it could turn into your job and you could be following your dreams in the most unexpected, unbelievable way.

How do you decide what brands to take on and work with?

My biggest thing is that I will only work with the brand if I personally and authentically love and use their product.

Why do you think that’s so important so you don’t branch out from what your audience knows?

Right now the food Instagram world is so saturated with so many different bloggers and everyone is talented. They’re all trying to share their product and recipes with their community. You need to be careful because if a brand reaches out to you, that’s amazing but do your research on them. They could be reaching out to 50 other bloggers at the same time and next thing you know you’re all posting the same thing. It just doesn’t make you look authentic and you want to make sure you’re true to your brand and you’re not just doing something that everyone else is doing.

Do you have 2 or 3 tips that you can share for people who are looking to work with brands and how to be true to your voice and customize it without kind of selling out to your audience?

The first one is to always get a contract when you’re working with the brand whether it’s a compensated post or not. You want to make sure that the expectations are clear. Another thing is just because a brand asks you to do something doesn’t mean you have to do it sometimes brands are learning too. Just do what works for you, don’t only listen to what the brand is asking for.

Where do you see yourself and your blog and your whole business in 5 years?

I hope that everything continues to grow at this speed and I’m grateful for what I’ve accomplished this far.

How do you stay balanced?

I don’t. It’s such a struggle for me. I just implemented a rule no phones in bed because it just helps me. I leave my phone on the couch and I get into bed and I’m done. That’s step one towards balance. Two is I go to Barre 3-5 times a week. I go there at 9:45 and if I don’t go there my whole day is just like out of whack.

Share one thing that you want your readers and followers to know about you that you think they don’t know.

I hate food photography. It’s my least favorite part of what I do.

Follow Rachel:

Rachel is in her mid-twenties living in the heart of Manhattan with her husband Jordan. She has been blogging for the last 10 months where she shares her latest recipes, go-to products and lifestyle tips. Rachel has a passion for sharing food that tastes amazing and makes you feel amazing.

 

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15 replies
  1. Wendy@Taking the Long Way Home
    Wendy@Taking the Long Way Home says:

    All good info but hey, i”m in my 50s and I have a pretty good idea what social media means. I don’t think it’s an age thing. Maybe they just don’t want to know?

    Ageism is pretty prevalent is social media. It’s hard to grow as a blogger or on any other platform as an “older” blogger. Comments like that don’t help.

    Reply
  2. Leah Goldglantz
    Leah Goldglantz says:

    Rachel – I was so surprised to hear that you dislike food photography.. I am surprised because I love your photos and they look professional. I always want to ask you for tips, haha. I struggle so much with photography!

    Reply
  3. Hailey
    Hailey says:

    Thanks for sharing!! I started my wellness blog a year ago and just started my instagram account a couple of months ago. These tips were great and I LOVE Rachel! She truly is authentic, unique and sweet.

    Reply

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