Creating content, they say, is king. We basically all know this, but how do you keep coming up with content if you’re spending hours and hours in social media every day and week? It can be the biggest time suck. I hear you! Here are a few different things that I do to help repurpose content and manage social media accounts.
I am definitely not a pro but I do have 2 different social media accounts for Blissful Eats (@blissful_eats) and Nicole Culver. I have two blogs and two websites and it’s a lot of work honestly. I’m all about working smarter, not harder…and this is an on going process. I’m not perfect and I have so much to learn but there are a few things I’ve implemented to help me streamline things so I am not spending hours and hours on social media. I try to say the MAX I spend on social media in a day is one hour, usually that goes into responding, communicating and building relationships with my audience.
How do I do this? I joined Meet Edgar about 6 weeks ago. It is a paid service and I am paying for it. Some people feel like that’s a lot of money which I totally understand but here’s the way I look at it: I was spending about 2 hours a week just scheduling out my Facebook because I have 2 Facebook pages. Now with meet edgar I am spending about 15 minutes at a time just loading things into meetedgar. You can set up different categories and if you run out of things to post it will just pull from your library. It takes care of both social media channels, Blissful Eats and Nicole Culver on Facebook and on Twitter. It is very customizable as well. It is a huge time saver. I know what I value an hour of my time, money wise, so $50 a month seems like a total steal.
The second thing is Theme Days. It has really, really helped me to make themes for every single day. I know I talked about it before but it’s really huge for me. I spend Mondays doing podcast, Tuesdays doing Blissful Eats, Wednesdays doing blog work and so on. Sometimes in the week it will change a little bit and I’ll swap things around. Being able to batch really makes me stay focused and gets rid of things that are distracting to me because everything else is away. It has saved me a lot of time. If you can sit down one day a week or one day every other week and just batch your blog posts it will save you a lot of time. As far as taking pictures, if you can take a bunch of pictures at one time it will save you a lot of time in the long run. When I’m getting ready to take a picture of a bowl of granola, I will take a bunch of different shots, I will swap out different granolas and I’ll use different props.
I make sure it will go a long way and I will get at least like 5-10 great pictures from one photo shoot because otherwise it takes a long time to set up. Batching work is going to save you a lot of time.Repurpose your content and batch your work. #blissfulbitespodcast Click To Tweet
The next thing is, which I’m really big one is repurposing your content. Let’s take a podcast for example. My podcast is where all my content comes from. I have interviews and I the Fast Friday episodes, so now I have content in one place. From that one podcast what I’m going to do is I’m going to create a blog post from it. That means I’m sending it off to my VA to transcribe it. Now from that transcription it becomes a blog post from that transcription it’s going to become different Tweets. You can make little Tweetable quotes from your one blog post. Pull out three lines that are really great content and Tweet those out. From the blog post you can create 1-2 Facebook posts. You don’t have to just post on Facebook your links to your blog post you can actually lift great quotes from the transcription and post that directly on Facebook. A lot of times that will give you a better reach as opposed to just linking to your blog post. You can also make pinterest images on your blog post and then link directly back to your blog post.
You can create images, maybe you said a great one liner or maybe you can make a video from there. I do that a lot. I make 15 second videos for Instagram and I make 1 minute videos for Facebook. If you can use one piece of content and repurpose it, you can spread it across your different platforms. It is a huge time saver! Use Meet Edgar, Hootsuite or Co-schedule. and just take things from your one blog post it will help you repurpose, it will help you save a lot of time and it’ll just go a lot further.
I want to hear what you think! Do you repurpose your content?