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Don’t Rush Your Success with Laura Clark, Whole Food Nanny

Laura Clark is the creator of WholeFoodNanny.com, and she is passionate about finding simple solutions to making eating healthy easy. She wants to help create healthy eating habits for her readers family and help you fall in love with whole foods

Don't rush your success with @lauraclarktv #blissfulbitespodcast Click To Tweet

Takeaways:

  • Hire people that you trust!
  • Laura has switched to Facebook live to find her tribe instead of Periscope.
  • Engage with your audience and ask questions so you can actually hear from them!
  • To get engagement on Live video – ask questions!
  • Make it geared towards your audience, so they know you want to build a relationship with them!  
  • Pre-sell your courses! Sell first and then develop it!
  • Find someone that can motivate you and help you find confidence!
  • Don’t rush your success!

 

Laura Clark

Links in this episode:

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How to Become a Convert Kit Expert with Elizabeth Goddard

Elizabeth specializes in strategy and delivery of content for awesome online businesses, focusing on the user experience so her clients get better engagement, sales and results. You probably didn’t start your business to stay on top of, or be elbow deep in, tech and systems… but she did! In June 2016 she was invited to become one of the first 4 ConvertKit Certified Experts.

She offers a range of ConvertKit services including full migration/setup or checking your setup, 1:1 screenshare training/strategy sessions, hourly ad-hoc support/troubleshooting, and ongoing Virtual Assistant support. She also runs ConvertKit Club, a monthly membership site for taking your email marketing to the next level through ConvertKit.

Is Convert Kit for you? Check out this interview to find out! Click To Tweet

Takeaways:

  • You have to take action. You can’t just write it down.
  • A little bit here and there can set the wheels in motion.
  • Convert Kit is for more than anyone that has more than one list and one opt-in.

Reasons why Elizabeth loves CK:

  • Content upgrades
  • Forms
  • Single or double opt in
  • Resend up-opens!
  • Community
  • Great automations
  • Full hosted landing pages

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Top Tips

  • If you’re moving from another provider, bring your subscribers across last.
  • Resend to unopens feature should be used – wait 48 hours and change subject line and check text.
  • You can share your broadcasts as a link!

Get a FREE month of Convert Kit here with my affiliate link! 

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Be Proactive not Reactive with Danielle Liss

Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and Danielle Lisswellness initiatives. She’s been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas.
 Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.

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What do you think is the most important thing for business owners to know?

Even though it seems overwhelming the legal side of the business is just as important as all other areas. If you look at any major company out there, there’s always going to be a legal team and a general counsel treat your own small business just like a big corporation would. Make sure that you’re covered there. It’s important to learn the basics. That doesn’t mean I want you to feel like you’ve got to know all of the legalese or all of the jargon. But find an attorney that you feel comfortable with or find resources that you’re comfortable with. One thing that I think is critical, every business is different. It’s important to make sure you find out what your business needs to protect itself and grow because my business and your business are probably very different. I’m not dealing with food products that could hurt someone. There’s a lot of different liabilities that a food entrepreneur may experience that a blogger may not have the same types of things. Just don’t be intimidated by the jargon a great lawyer is going to be able to translate that legalese for you and make sure you feel comfortable with the decisions that you are making. If you talk to an attorney and they make you feel intimidated its okay to shop around, it’s okay to do a consult visit with different attorney so that you find someone you feel comfortable with. Don’t just necessarily think that you’ve got to talk to your aunt or your uncle or whomever and say, “Who do you like?” They refer you to an old family friend and don’t feel like you’re stuck with that person. Find the right fit for you and your business.

When we go to Businessese, what are we gonna find?

Right now it’s very focused on bloggers and social media influencers but we’ll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we’re made for you.

What advice do you have to help people figure out how to price their services?

Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that’s going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience’s trust and that it’s going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions.

What you need to know to operate your blog legally!

What should entrepreneurs know about trademarks?

Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trademark is. I think that there sometimes is confusion between trademark and copyright. I’ve seen people say, “This person took my image online they’re violating my trademark…” If it’s just a picture that doesn’t have a logo or your name on it that’s about a copyright not necessarily a trademark. A trademark is a word, phrase, symbol or design or a combination of those things that identifies and distinguishes goods or services from others in the market place. It’s essentially designed to protect against consumer confusion. I can’t create another running sneaker that has the Nike swoosh on it. I can’t go out and create a granola that’s called like Blissful Beats and say it’s got a music theme cause I think that would be very confusing toward your product.

If you are just starting out and you’re thinking about your business name, go to the US Patent and Trade website to search and see if there’s anything comparable out there. Do your research prior to setting up your business and setting up your domain because it can save you so much time and money if there something similar already out there. For a physical product that you are going to be packaging (particularly for food entrepreneurs), make sure there’s absolutely nothing out there that you are potentially going to infringe upon.  You could also hire an attorney to do just a trademark search prior to all of that set up that way you can rest easy that what you are doing is going to be yours alone.

What is the most important thing that we need to know about copyright?

The most important thing to me is the most simple aspect of it: don’t steal other people’s content. I think if you are going to use someone else’s content make sure you have permission. If you’ve taken a photo and you’ve put it on your website, you’ve got to have the copyright. I think one of the myths about copyright is that you don’t have any rights to it unless you filed something with the government. If you have filed you’ve got a much easier time defending those rights. However, it’s not a requirement. If you publish it and it’s your work the copyright is there. The critical aspect is make sure if you are using someone else’s stuff that you have permission. If someone else wants to use your stuff give permission and if you don’t want it used make sure that they know. Let’s say someone comes to you and says, “We’d like to license this image that you’ve done.” Get the information you need to make a decision. Find out where they plan to distribute it. Find out if they are putting it in a magazine, if they are also planning to put it out on the website, find out what levels of attribution they are going to be giving you. Things like that can be extremely helpful in protecting your copyrights.

Additionally, when people say, “Inspired by…” I think it depends on just how close it is to the original. Recipes are not subject to copyright because it’s a series of steps unless it is something extremely unique in a way that you’ve written the steps. If you really put your personality into it that’s one way to look at it. I think it depends on just how closely you are using someone else’s mark. I’ve seen a lot of the copycat recipes and things like that, just be very cautious and make sure that you are saying, “This is not in any way, shape or form affiliated with them. We do not make any type of claims of ownership of this person’s mark…” Things along those lines can protect you.

What about Google Images?

Just don’t grab google images.  There’s this myththat if it’s on the internet its part of the public domain and public domain is something very different in the copyright world. The concept is fair use. Public domain means that copyright is no longer applicable. If you see the images of old newspapers that are like a hundred years old, you’ll often find those and they’ll say that they are public domain photos. That means you don’t have to worry about the copyright on those but just because it’s on the internet that still doesn’t mean it’s public domain.

Can you share the importance of having a privacy and disclosure page for your website?

The importance of the privacy policy and the disclosures are so that your audience knows what you’re doing and knows what they can expect as being a part of your audience. For some people that can mean a separate privacy, for some people they’ll have a site terms page that has all of their information in it. Let’s say somebody has a healthy living blog and they are giving dieting advice there it is important to have a medical disclaimer in your post that essentially says before making changes to your diet it’s important to go see a medical professional and if you are not a medical professional make sure people know that. It’s important to be honest with your audience. Now, in terms of privacy policies what I think is so important is if you’re collecting data about somebody they have the right to know and they have the right to not visit if they don’t agree with those terms. Just be honest about what you’re collecting. If you are collecting audience demographics through Google analytics make sure you are being clear about what’s being collected. If you are doing sponsored content through networks that use tracking pixels make sure that you are being honest that certain information may be tracked or that there may be cookies that are installed in the site that have to do with your ad networks. As long as you are honest and you have everything set forth in your privacy policy you should be set pretty comfortably there.

 

What do you think is the biggest legal mistake you see and how can you fix it?

I think that the biggest thing that I see is when people are reactive rather than proactive. What I mean by that is people would rather not get a contract because it is cost prohibitive. It might go okay one time but in another situation what if somebody breaks the contract, what if they don’t pay you and then you are reacting and it’s gonna cost you a lot more on the back end than if you had a contract in the first place. My advice there is don’t wait until you’re in trouble to seek legal help. Get it when you are setting up your business, always make sure you got written contracts even if it’s with your best friend. If you have everything set out in writing and you have all of those expectations set as to how profits are being split and what happens when somebody wants to leave the business.  I think it is important to just lay it out, get it in writing; a small investment upfront can save you so much heartache and money if something happens later on.

I think another area that I’ve seen that’s been so common recently is people purchasing content. It’s a really big trend right now. Even though they call themselves virtual assistant, it’s content that they’re creating and purchasing. It happens a lot in the recipe world and they’re not getting contracts. One example of something that’s come up recently is someone purchases a recipe from someone to put on a blog and then they find out that they sold the exact same thing to four different people. What do I do? First question I ask is, “what did your contract with that person say?” And they say, “Well it was just a really small transaction so I didn’t get a contract.” In those situations it’s really hard because you have to get it in writing to know what your rights are. I think that sometimes if the price is really low maybe it’s a little too good to be true. Make sure you are establishing what you have and what you’re getting from that before you enter into the transaction.

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How did you take the leap to get started?

The leap to get started honestly, it was really scary. I think that anytime you are ready to start a new company it starts with something you feel really passionate about and that’s what it was for Jaime and me. We really wanted to give people this option where they could access legal advice, business forms, consulting for a price that works with the type of businesses that they had. I was working with for a great company, I was CMO, I had a great position and I loved the people that I worked with. It was a really tough decision but it became almost a distraction where I felt like I have to see this through, I have to know what is going to come from this and I decided to make the leap. I couldn’t be happier with the decision because it really was terrifying and everybody toward the end, once I announced that I was leaving, everybody would say, “Are you excited?” And I have said, “Yes excited but slightly terrified…” That’s still a little bit how I feel. You want everybody to love your baby just as much as you do and so we’re constantly taking feedback, making tweaks things like that. For anybody who’s looking to make that leap, if you see a need in the market, trust your gut because it’s probably something that needs to be fulfilled. Talk to people, look at your potential audience, look at your competition if there is any with what you are planning to do, and really make a plan, make a good solid business plan. For anybody who’s terrified it’s going to be okay and just have that confidence and faith in yourself and its okay to be a little bit scared.

danielle liss

What is one thing you do in your day that contributes to your success?

To-do list. I have always been a list maker.

The other thing that we use in the business is Trello.com. It’s very similar to a Asana which is a task management type of thing and it allows you to assign people to task and you can make a calendar from it.  What I love about Trello is its extremely visual. You can make boards, add photos and we have so much content mapped out for probably the remainder of the year as far as our business plan goes. It’s just been so helpful to see it all. You can move things around, you can prioritize, it’s a fantastic tool.

The to-do list is the critical piece for me because it really helps me focus on what I’m gonna do that day. Trello is our bigger, overall business goal type of thing. My daily to-do list that is what I go to everyday. I number my tasks so I know this is what I’m doing first, second, third, fourth. Stuff always comes up but as long as I’m able to get back on track after those little interruptions it’s really helpful for me.

Tell us one thing you want the listeners and our followers to know about you that you think they don’t know.

The thing that I think people should know about me is I spend an inordinate amount of time thinking about dessert.

Click to listen to Danielle Liss from Businessese on the Blissful Bites Podcast in iTunes

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NEW podcast giveaway! (2 Bags Blissful Eats granola, 5 Pack of Not Ketchup, sample pack the Granilla Bar and variety pack of mixes from Among Friends and Smart Cookies from Bitsy’s Brain Food) by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

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Do Not Compare! Lindsay Cotter from Cottercrunch.com

Lindsay Cotter is a gluten free guru over at CotterCrunch.com she’s a fitness professional and nutrition specialist for gluten free eating. lindsay cotterher goal is to fuel you with easy gluten free recipes nutrition tips and lots of no bake healthy bite recipes. She does her best to share proper health tips and tricks to keep your life in balance!

Tell us about your journey with CotterCrunch.com

I started at the end of 2008-2009 and on my husband’s blog. He was a professional triathlete  and he just ask me to start posting recipes because all his budies and athlete friend were asking for recipes. After that, I made my own and that’s also when I had to transition into gluten-free eating due to a parasite infection. I tied the two in and just took it on from there. I used to put some fitness in it but after my husband retired from triathlon, I really just focused on healthy bites, gluten-free eating and nutrition topics.
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What has been your proudest moment so far?

One of the fun things that I’ve been able do, since my husband is a tri-athlete, is talk a lot with Tri-Athlete magazine. I sent them a few healthy bites and they put them in their magazine and promoted them for me. Also I got connected with another friend who had a big triathlon podcast and she promoted my site and my e-books for healthy bites. It’s really exciting to still be in that community and be able to share that love of nutrition and sports in relation to triathlon and endurance sports.

What was your biggest flop?

When I did a sponsored post for a gluten-free company and I messed something up in regards to the nutrition topic.

Was there a specific moment where you realized you needed to move beyond just regular website ads and do more work with companies and brands?

There are seasons that your ad revenue is high or low, it just comes and goes quarterly. The blogging world really changed and you could bombard your page with ads and it would just be horrible and load slow. You may get more revenue but you also lose a lot of viewership or you could focus on just creating a niche, selling your own product, having some ads to keep some money generated and in doing sponsored content.

What are tips for someone who is starting out or someone who wants to make the transition towards working with brands and getting sponsorships?

Companies like to approach you, but they want you to approach them as well and say ‘hey! this is what I have to offer, this is what I think is going to be great. Tell them even if you don’t have a huge following but maybe your reach is really high. Tell them that you have an authentic voice and will do your best. There’s usually a budget and a way to work together but it’s just all making that connections. Just reach out to companies you want to work with and start a conversation.

Lindsay Cotter

Tell me about the moment where it went from being a hobby blogger to business.

When you fork over money to re-do your site. You’re like, ‘okay. This better work.’ There’s some point where you get a certain amount of traffic that you need to upgrade and maintain your site. I think that’s the point where you think, “something’s got to change.” Your site should be reader friendly and usable. You have to invest in yourself and that’s really scary. You have to invest in the time, money, the energy and everything, otherwise it’s just going to be stagnant. Ask yourself, are you ready to make that jump and to really believe that you can do this?

Click below to download “How to Overcome Blogging Roadblocks!” 
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How did you learn photography?

One thing that really helped me was reaching out to other friends who learned photography. I also have a good blogging friend that gives me a lot of feedback as well and her photography is amazing. I also reached out to one of the food photographers here in Austin and I just asked if she would give me a few hours of her time to learn some inside tricks, basics and critiques.  Reach out to those who are willing to help. You can always trade, if you have a specialty with something then, “you teach me this, I’ll be happy to do this…’

What is your biggest piece of advice to someone who is just starting out?

Do not compare. It’s so hard to not think, I should be at a certain level, when you just need to focus on your journey and what you can offer to others.  Just grow day by day, small victories of what you can do because, literally, you can’t do it all. Embrace that process.

Lindsay Cotter Cotter Crunch

Do you have a company/business owner/ food blogger that you looked up to?

I’ve always loved Lindsay from A Pinch of Yum and Jessica from How Sweet It Is. These are those people that I’ve known for so long and I’ve learned a lot from them.  They are also real people and share their journey as well. I love that they are authentic.

Where do you see yourself and your company in 5 years?

My goal is to make a gluten free or green food cookbook for athletes, as well as another healthy bites cookbook, like portable snack version for kids athletes with allergies.

How do you stay balanced and how do you make sure your day is successful?

I have a glass of wine every night. I would say also try to schedule time off. I’m horrible at it but I try to.

What has been a successful marketing technique for you whether it was a giveaway, a promotion or a partnering with a company?

I host a giveaway each month for healthy bites because that way I’m able to do a donation and ship to somebody. I love doing that because I get to give something away that is my specialty.

Share one thing that your readers and listeners to know about you that you think they don’t know.

I don’t like writing. It’s not my gift and yet I’ve been doing it since 2009.

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Click here to download your FREE download on how to overcome blogging burnout! 

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Do you believe in balance?

Do you believe in balance? I’m always thinking about life and staying balanced because to me it means a lot. I’m a working mom of 2 little girls. I always am working on that delicate balance between work and taking care of them. I’m really lucky that my husband and I are both entrepreneurs and we share the duties of taking care of our girls, along with having some other child care, like pre-school. This podcast topic came up for me this topic because I was listening to an episode of Amy Porterfield’s podcast and she was talking about different lies that we tell as entrepreneurs and she doesn’t personally believe in balance. If you want a really interesting episode, definitely go listen to episode #98.

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I want to know what you think, do you believe in balance? I don’t believe that you can have a perfectly balanced life in every single aspect but I do believe that you can get pretty close. And no, I’m not running a multi-million dollar business so maybe, hopefully when I get to that point then it will change, but I know for me some things just are non-negotiable, my family, my kids, I always have to have a balance between them and work. And maybe that means some of my other balls that I’m juggling will fall, but that’s okay.

I want to talk a little bit about balance and priorities and how you can figure them out to live a happy life because really, I am happy. Like I said, is every single aspect of my life perfect? No. Of course not. But the parts that I have in balanced I feel really good about.

If you’re listening, you are probably an entrepreneur; whether you have a side hustle, if you are a full time entrepreneur or you just have your own business. Balance is basically when all parts of your life come together in a way that’s right for you. It is truly personal, it’s going to look very different for you than it is for me. Like I said, in this season of my life when I have 2 young girls, they are gonna be the most important part of my day and that’s how I structure it.

I want you to think about, “What is your balance and where are your priorities?” Some parts of your life you may want to think about are financial, your family, your environment, your personal growth, love, your fitness and friendship. What makes you feel good, when you feel like you’re in balance?

I want you to really think about: do you feel like your living a life that you want to live or do you need to make some changes? Think about what you need to work on most.

If you like this post, then use my little cheat sheet to dive deep into figuring out your priorities. You will be able to examine different parts of your life, where your priorities are, what you’re most happy with and what you need to work on. You can get that cheat sheet by filling out the form below or by clicking to get my priorities cheat sheet here.

Download my Cheat Sheet_Figure Out Your Priorities

How to figure out what balance means for you:

  • Think about what areas you need to work on the most.  I love looking at the cheat sheet because I’ve done this for myself.  Write down a few things that you can do to work on the areas that you’re not a hundred percent happy with. For me, one thing I struggle with is, in meeting up with friends in person.  I don’t get to see my friends as much as I’d like to. One thing I want to work on is just seeing a in-real life friend once a month. For this season of my life once a month definitely works for me. I just did it this past week and it always leaves me feeling really good. I want you to think about what’s an area you need to work on.
  • Be very specific. For example, if it’s fitness and health for you write down 2 or 3 things that you can do that will make you feel better and do better with this area of your life. Maybe it’s waking up 5:30 in the morning ,3 times a week or maybe its spending 30 minutes meal prepping on Sundays to make 3 different snacks. Be really specific so you can measure it and say, “Okay, I did this,” or “Okay, I didn’t do it. I need to do it next week.”
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believe in balance

Do this for each part of your life that you are not totally happy with. What do you need to stop doing, to make time for the things that you really love and the things you want to improve on. For me, when I first started this, it was mindless, useless internet searching. I use to spend so much time on the internet, just browsing, looking at things that didn’t matter and didn’t make me any smarter. It was making me really unfocused.

What makes you happy? It changes! I’m in the season where I have really young kids but that might be different for you. That’s why it’s so personal; figure out what a happy life means for you and once you do this, life changes so every 6 months re-adjust and look at this again and figure out what it means for you.

When you have you’re priorities in alignment and you have identified what’s important then its very easy for you to look at opportunities and look at things that come up and decide yes or no. On another business podcast I talked about the importance of saying no. When you have your priorities figured out and your life is in balance, then it’s very easy to say yes or to say no. Going back to Katy Widrick’s interview, I love that she said she had passed up so many opportunities that other people would have jumped at, but they just didn’t fit her priorities and didn’t fit for her family. It’s very easy to say yes or no when you have your priorities down on paper.

I would love to hear what you think about this. Do you believe in balance? I believe in balance but not every single part of my life is going to be perfect. I have my priorities and I have the things that are most important to me and those are my non-negotiable, those are my top of the list.

Download my Cheat Sheet_Figure Out Your Priorities

Let’s hear it! Do you believe in balance?

Blissful Bites Podcast Giveaway

Enter our Podcast giveaway (2 jars of Wild Friends Nut Butter, Variety pack of 7 soups from Splendid Spoon, 1 bag of Blissful Eats granola and Thinner in 30 by Jenna Wolfe) by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

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