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How to Use Google to Plan Your Blog with Glenneth Reed

Glenneth Reed is the blogger behind yourpathtofit.com and an AdWord specialist at First View Online in Knoxville, Tennessee. As a certified health coach and personal trainer, she loves helping women take charge of their health while learning to love their bodies. As an AdWord specialist, she handles PPC marketing for her clients making sure they get the most visibility for whatever budget they have to work with.

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In this episode you’ll learn:

    • Why you should use Google and Google Adwords
    • Who should use Google Adwords
    • What you should be willing to spend to get seen
    • How to use Google to plan your blog posts

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Glenneth Reed.

Tell us a little bit about you, Glenneth Reed, and what you do.

I am an AdWord specialist for a local internet marketing company. I’ve been doing this for 5 years. I spend about 75% of my time just working on and in my clients AdWord accounts, making sure that whatever their budget is, they’re getting the most that they can out of every dollar. Marketing is expensive and that you need to get ROI on whatever you’re doing.

What situations do you think that are really great to use Google AdWords for?

If you’re a blogger with a specific product or service. You should consider AdWords if you’re a little more broad tailed and have something that you’re going to sell and are making a profit on it. I get asked a lot, “Should I do AdWords for a specific blog post?” No. You don’t want to be paying for something like that. I have clients who pay up for it to $100 every time somebody clicks on their ad. You have to think about how much you are selling it for, how much it costs you, and what you’re willing to pay to spend to get seen.

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How do you figure out if you should use AdWords?

The first place I would start is go to Google, put it in what you think your ideal client would type in to find your product or what you want to show up for in the rankings, look at the suggested searches that Google is making as you start typing that in, and write those keywords down. As you get your keyword in the tool, see who is showing up. Are those truly your competitors? Is that something else? Go to the bottom and look at the other recommended search terms, and write those down. Keep going until you have yourself a list of words and phrases that you would like to show up for where people are advertising, where your competitors are, and where you would like to be. That’s the first step.

Glenneth Reed

How do you get started using Google AdWords and the search tool?

You can sign up for a free account with Google AdWords. You can sign up,  start building out your campaigns, and do a lot of searching though. When I set up an account, I spend 2-3 hours just at Google putting in phrases, seeing who shows up, trying other phrases, trying other words, and just kind of cultivating my list before I ever go into AdWords and start organizing it.

If you want to start in one place as a food blogger who is considering promoting an eBook, should you start with AdWords or Facebook ads?

I would start with Facebook ads because I think that’s cheaper to do in the long run, quicker to set up, and people are on Facebook all day long. Another thing that I would do within AdWords, are re-marketing ads which are the display ads that show up as people go from site to site. I would set up a re-marketing campaign that targets anybody who’s been onto your site so as they’re going through other sites on the web, your display ads shows up. I’ll always tell people with re-marketing that you can start that for as little as $5/day. It’s a great way to brand and get people to remember your site.

If you decide you’re going to do an AdWords or a Facebook ad, how do you figure out what you should spend?

The minimum for Facebook is $5/day depending on your audience and what you’re selling, I think you can get a lot from $5- $10 a day,especially if you’re running it for 30 days. If you’re just going to run something for a 5 day period, I might run $20-$25 a day. For AdWords, if you’re doing a search campaign, really the minimum it’s going to be start $25/day. You can go less than that, but you need to give it some budget so that Google will show your ad.

What is the first step to move forward with this?

If you’re doing a recipe post or a kitchen tips post, go to Google. Don’t spend anymore than 10 minutes trying to search out what you think your title is, but do get out there and look for it. If it’s a more lifestyle post or more general, maybe it’s not truly going to be evergreen, I wouldn’t even worry about going to search it. I would just make sure it’s a good post, looks good, that you’re doing all the SEO stuff correctly, but it’s probably not ever going to be found in the search results.

Glenneth ReedGlenneth Reed is is the blogger behind yourpathtofit.com and an AdWord specialist. She loves helping women take charge of their health while learning to love their bodies. As an AdWord specialist, she handles marketing for her clients making sure they get the most visibility for whatever budget they have to work with.

 

Find Glenneth!
Website: yourpathtofit.com
Email: glenneth@yourpathtofit.com
Instagram: @yourpathtofit
Twitter: @yourpathtofit
Facebook: Your Path to Fit

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You Have to Leverage Your Networks with Natalie Sulimani

Natalie Sulimani is an entrepreneur, lawyer, and food snob at heart. She is the co-founder of Bam Bam Broth, a bone broth company in New Jersey selling locally sourced beef and chicken bone broth. Natalie started making bone broth in her earnest for her own health issues and then for her co-founder Scott who is an avid soccer player.

In this episode you’ll learn:

    • How Natalie found the right commercial kitchen to work in
    • How having a co-founder has really helped progress her business
    • How Natalie has leveraged networks to grow her business

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Natalie Sulimani.

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Tell us a little bit about you, Natalie Sulimani, and what you do.

My day job is a start-up attorney. I actually help people just like me set up their companies and poise them for, what hopefully is great success. Bam Bam Broth is my passion project which has taken flight.

Can you tell the story how Bam Bam Broth started?

About 5 or 6 years ago, I had my own health issues. It was probably an autoimmune, but all I knew is that I’m really stressed out. I had rashes pretty much everywhere. I went to the doctor and he gave me antibiotics and it didn’t work. I started using bone broth to heal myself which worked. I still use it today for my health. When I had co-working space I met Scott. He played soccer and always got injured because apparently soccer for him is a contact sport. I made the broth for him and together we used it for our own health, and we wanted to spread that.

Natalie Sulimani

Can you share the moment when you felt like this went from hobby to an actual business?

We went through a number of commercial kitchens and I think when we went from our last commercial kitchen to this commercial kitchen, it really kind of blew us away that this is not a hobby, it’s a business. We went from 4 cookers to now a whole wall of cookers.

How did you figure out what you had to do to legally run your business?

I had to learn what locally I could do in New Jersey and Pennsylvania. You need to check the local laws. Do a lot of searches.  When you get to the commercial kitchen that you use, the people there are really a good resource. Ask a lot of questions. Everybody really does want to help you figure it out.Contact the local health department because that’s the governing body that you need to deal with when you’re making food.

How did you come up with your sales strategy?

I always feel like you need to differentiate yourself and not compete because I don’t think you’ll ever win by competing. At the end of the day, Bam Bam Broth is a reflection of my and my partner’s personality, how we like to sell the product, and how we like to represent the product. Not to say that I didn’t get swayed by what other people are doing out of the industry, but I really kind of put my head down, figured out what made sense for us because both of us have full time jobs and understand which avenue we wanted to go for. Everybody thinks that the be all and end-all is being in Whole Foods and not everyone can achieve that. It’s a lot of stress to start your business and say I need to get into Whole Foods. You have to recognize, you’re not going to have that supply from the beginning because every business has its own issues with supply. We had to devise a strategy that would complement us, complement the budget that we were working with, and allow us to organically grow while not capsizing ourselves.nat-bio-pic

Natalie Sulimani is a lawyer and co-founder of Bam Bam Broth, a bone broth company in New Jersey selling locally sourced beef and chicken bone broth. Natalie started making bone broth for her own health issues and then for her co-founder Scott whose an avid soccer player.

Find Natalie!
Website: Bam Bam Broth
Instagram: @bambambroth
Twitter: @bambambroth
Facebook: Bam Bam Broth

 

 

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Trying to Do Right in the Food Industry with Morgan Buehler

Morgan Buehler is President/Chief Avocado Oil & Collagen Enthusiast of Primal Kitchen. A self-proclaimed kook from the Midwest, she’s obsessed with surfing, chapstick, and going to the farmers market.

In this episode you’ll learn:

  • Why Morgan left her full time job to become a waitress
  • How she got the job at Primal Kitchen and became President
  • How Mark started Primal Kitchen and started Paleo before it was “cool”
  • How Primal Kitchen launched their products and their launch strategy

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Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Morgan Buehler.

Tell us a little bit about you, Morgan Buehler, and what you do.

I grew up in Chicago and migrated west to school at University of Colorado got an accounting degree. I spent about nine months in the continental Denver and was so bored that I quit to go be a waitress for the summer at my resort northern Wisconsin.

I moved to South America from there doing research for a political author.

I could work from wherever and I didn’t make very much money but I made enough money to live in South America. A six month trip turned into a two and a half year trip from Argentina all the way up to Mexico. I spent 300 hours on a bus over the first nine months. I learned how to surf and fluently speak in Spanish.

I moved out to California and I started working for Kavita running marketing for them. We sponsored one of his retreats called Primal calm. I didn’t have to go but I wanted to meet Mark and network with him. I went and then ended up getting Mark and his wife Carrie a ride home to the hotel they were staying in. We just hit it off and a couple months later I had left Kavita and I was consulting. Mark called and said “hey I’m looking for someone to help me launch a food business, can you sit down and chat?” So pretty much from that day on I was a consultant.

I was doing a lot of like marketing competitive analysis and go-to market strategy. I came on full time like a year later and it’s just been up and up since then.

Can you tell us about Primal Kitchen?

Mark Sisson has been building the primal brand for the last 10 years. He has a really, really interesting background. He started blogging before blogging was cool and doing Paleo before paleo was cool. He didn’t really get healthy until his 40s and he had some issues with grains and came across the paleo diet. Then developed essentially his own interpretation of it, called the primal diet. And he wrote a book The Primal Blueprint so he’s been educating people on health and wellness for years.

He decided he wanted to bring some some food products into the world. Food can get pretty boring, it’s all about the sauces, dressings, and toppings. If you go to lunch with Mark, it’s always extra sauce on the side. He was a bit jaded by the lack of healthy fat options as it relates to salad dressing on the market because everything has soy bean, canola oil, and high fructose corn syrup. That’s when Primal Kitchen was born. We launched last year with avocado oil mayonnaise. The product really just took off.

Morgan Buehler

What’s been your most proud moment with Primal Kitchen?

We had a month where we broke a million in sales and that was kind of huge.

Overcoming some of our challenges like there were days we couldn’t make our mayonnaise because we had a little bit of an avocado oil shortage.

With a manufacturer is you reserve time on the line and if you don’t have the raw material, you go to the back of the line. You can’t get back on line four to six weeks. So its a bit detrimental because if your product is out on the shelf at Whole Foods and one of your competitors literally walk in the front door and puts their products when you’re battling for shelf space it’s not good.

We couldn’t make mayo,  we had certification issues and it was gut wrenching and probably most stressful three months of my life. We had the run scheduled for Monday and I had actually gotten engaged the day before. That morning I ignored Mark’s calls because I wanted to tell him in person. He walked in and I said “We’re running our mayo and I’m engaged!”  I was literally crying, I was so happy to just have product. I think that was the pinnacle moment for me and Mark.

We were like hugging in the office, screaming and freaking out. Just one of those kinds of moments that I love because it’s your proud moment and also a disappointing moment leading up to that event.

Can you share one thing that you want our customers and our followers to know about you that you think they don’t know?

People think because we’re so loud on social media and we have followers, that we’re huge. We’re just a small team of people trying to do right in the food industry.  We’re doing the best we can over here.  

Morgan BuehlerMorgan Buehler is President/Chief Avocado Oil & Collagen Enthusiast of Primal Kitchen. A self-proclaimed kook from the Midwest, she’s obsessed with surfing, chapstick, and going to the farmers market.  She’s passionate about  trying to do right in the food industry.

 

Find Morgan!
Website: primalkitchen.com 
Instagram: @primalkitchenfoods
Twitter: @primalkitchenco
Facebook: Primal Kitchen Foods
Website to buy products at reduced prices: Thrive Market

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Pinterest is a Curated Resource for Your Brand with Kate Ahl

Kate Ahl has a passion for helping bloggers and business owners grow their business using Pinterest. She aims to teach actionable simple steps that help business owners move forward successfully instead of feeling overwhelmed. Kate runs Simple Pin Media.

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In this episode you’ll learn:

      • How Kate got her start in her very niche Pinterest business
      • How you can make money as a blogger
      • Why Pinterest is your next step to focus on for blogging

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Kate Ahl.

Tell us a little bit about you, Kate Ahl, and what you do.

I live in Portland, Oregon with my family. We have four kiddos. I work as the owner of Simple Pin Media, a Pinterest management company. We started by helping people manage their page for their business around 3 years ago. I have a team that I work with and now I’m breaking into creating products.

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How can you find your next business idea?

1.  Look at your gifts. What gifts are you good at and what do you like to do? Remember that most people are looking for people who are dependable and helpful in the area you’re good at, you will knock it out of the park. Be consistent, dependable, reliable and helpful! Hit those areas in your gifts and in where you see a need and you will be successful!

2. You’ll make mistakes. Don’t set your sights so big. Set it small. Make $100, then $500 and it will build on each other!

What is your best Pinterest practice when you publish a blog post?

There is the personal side and the technical side. The technical side is that you obviously want to make sure that everything is optimized for Pinterest-vertical image, alt text filled out, and that your boards to communicate the message of who you are. I would say a next step beyond that would is are you creating content that can go on Pinterest that furthers your message, niche or mission?  Are you just creating content because that’s what everybody else is creating? The most successful Pinterest users are those who understand their audience. Look for patterns. It’s going to take awhile because Pinterest traffic is very slow to start. It takes about 6 months or so to get into the system and get going. If you’re new just keep pinning and don’t pin a ton. Pin what you love. Pin to communicate who you are through those pins and through your content. If you’ve been in Pinterest for awhile you still want to find that same strategy to be as helpful as possible because ultimately your Pinterest boards are a curated resource for your brand.

Kate Ahl

You developed a Tailwind course, so why Tailwind?

Tailwind is a scheduling programs that I discovered probably a year-and-a-half ago after I had been using another scheduling program, It made my time on Pinterest so much quicker because I was able to fill out my schedule. It has a smart scheduling tool where it just fills in all the times and then I’m off and way. We also realized that Tailwind has more features that people aren’t using like board lists and tribes. All of these things on Tailwind make my time on Pinterest that much more streamlined.

Sign up for Kate’s Tailwind course!

You mentioned 30 pins, is that the ideal number of pins you should be pinning a day?

I say it’s no more than 30, but the ideal number is whatever number you can be consistent at.

Can you share one final powerful Pinterest tip?

One of the things that anybody can do right now is just make a sweep through your boards. Do they communicate your message? Do you love them? Do they look nice? Are there boards you have not used for awhile? Are there group boards you still want to be a part of or not be a part of?

Kate AhlKate Ahl has a passion for helping bloggers and business owners grow their business using Pinterest. She aims to teach actionable, simple steps that help business owners move forward successfully instead of feeling overwhelmed. Simple Pin Media started in January of 2014 with just three beta clients and has grown to serving over forty monthly maintenance clients and hundreds of consultation, clean up, and review clients.

Find Kate!
Website: simplepinmedia.com 
Instagram: @simplepinmedia
Twitter: @simplepinmedia
Facebook: Simple Pin Media
Podcast: Simple Pin Podcast

Sign up for my FREE resource library for Food Bloggers here!

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3 Content Ideas to Send to Your Email List

What do I send to my email list?

This is a question I hear ALL of the time. You have an email list and you don’t know what to send to them!

You’re not really making use of it. You’re not communicating with your people. I really want you to make better use of what you’re sending to your list because building a community is the best thing you can do for your blog. 

You wouldn’t not post on Instagram or Facebook because you’re annoying your followers, so why do we think of our email list like this?

You really want to build your tribe of people who just really support each other. If they’re coming to your blog they want to hear more from you. If they’ve signed up for your email list, they want to hear from you!

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to this weeks Fast Friday episode.

You need to offer a lot of value.  I know that you may feel like you just don’t know what to say and you may feel like they might unsubscribe. But [PSA HERE:] if they unsubscribe because you’re sending emails that you know is full of great content, then don’t worry about the people who unsubscribe. It’s really not a big deal. They’re just saying, “Hey, I’m not your people.”

Treasure the people who are on your list. Nurture them. Build that community. Send them really great content.

Nicole Culver

How often should I email my list?

There’s no magic formula. You have to test, test, test. Look at the data.  See what what frequency your email list likes best. Start out with once a week and go from there. If you are getting great feedback and people want to hear from you more, then do it.

I’m on a few email lists like John Lee Dumas, and he actually sends one email a day. I’m never offended by it. If I don’t feel like reading that day ,then I just hit delete and don’t open it.

Don’t be so stressed out about finding your correct frequency. The idea is to just start communicating with your list

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3 ideas that you can send to your email list.

1. Blog. You already have content, so send an email a week and highlight one different blog post that you’ve done. Share a story. Share something that you didn’t share on the blog related to when you wrote that recipe. They are coming to you because they like hearing from you. They like your writing style. They like your tone. They like your recipes. They like your tips. Send out an email and share a funny story about what happened when you shot the recipe or what happened when you failed three times when you tried to make this recipe. Give a little insight into your life and they’re going to resonate with you even more.
Best practice tip: Send emails with one call to action. Include one link to a blog post so you can have multiple ways for them to click inside the email, but it’s only going to one place.

2. Exclusive content. Recipes, workout, free download, etc. You can also do fun things where you sent a monthly theme, and you send a weekly tip around that theme. Be creative. Have fun with it. There’s no right or wrong. It’s finding out what your list wants to hear from you.

3. Story or a tip that is going to resonate with them. They’re coming to you because they like you, so share your struggles and how you overcame them.  Share helpful hacks that you’ve come up with in your life whether that’s how you get up at 5 am or how you destress after the day. They want to hear from you. Make a list of tips/hacks you can come up with and intertwine a great story.

My call to action for you is send out your first e-mail.

Brainstorm a list of things that you can send to your list and get started. I want you to communicate and build relationships with your community.

Get a FREE email workbook download to get you started on what to email your list!

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OR Text EMAILIDEAS (one word) to 44222 to get your FREE download!

Find the Outlet That’s Important to You with Hannah Barnstable

Hannah Barnstable founded Seven Sundays in 2011 with four muesli recipes, an old Raliegh bike, some rented after hour kitchen space at a friend’s restaurant, and a crazy desire to make breakfast special again. Prior to starting Seven Sundays, Hannah was a vice president on the consumer team at Lincoln International, an investment bank focused on mergers and acquisitions. When she isn’t buried in Excel spreadsheets or soft selling muesli, Hannah is out running around grocery stores or in the kitchen making meals from scratch for her sweet family of four.  

Find the outlet that's important to you @sevensundaysmn #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

  • How to align your life with your business
  • How Hannah and her husband work together
  • How they got their products into Target
  • Their worst marketing mistake they’ve made

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Hannah Barnstable.

Tell us a little bit about you, Hannah Barnstable, and what you do.

I am a mom of two little boys based in Minneapolis. I’ve always been very passionate about food, and several years back I decided that breakfast needed to be revamped in the U.S. I traveled a lot in my prior life and saw that breakfast was an actual meal time and an important part of the day in most parts of the world. The options were just not great. I would quit my career in finance, and I decided to start Seven Sundays because I truly believe that the way people start their day matters and then the little things all matter. Having that good start can just trickle into so many parts of your day so that’s my passion. I love mornings. I’m an oddball. I get up super early. It’s my favorite time of day times ten. I would way rather watch a sunrise than a sunset, so this has just become my life.

How did you start Seven Sundays?

I fell in love with this thing called muesli. I was on my honeymoon in New Zealand, and we had it every morning. Muesli consists of whole grains, nuts, seeds, and fruits. It’s high protein, low sugar, and like really addictive and delicious. I made it in my New York City apartment every morning for my new husband and I. We loved starting our day with muesli . When we were imagining our life and starting a family at some point, it was really important to me to do something that I was more passionate about than finance. We thought there was an opportunity in the market to launch muesli in the U.S. It’s actually the most popular breakfast outside the U.S. I quit my job as a vice president of an investment bank, and we moved back home to Minnesota. We bought a little house in the city, and I just started making formulas and little coffee bags full of muesli and selling them at a farmer’s market. That’s how it started. It was a pretty big transition from what I was doing in New York, but I loved it and other people loved it. I really started it and boot strap style.

How did you figure out that you and your husband wanted to do this together?

He came on later. The route we decided to go with starting the company didn’t really need two full-time people, and that gave us some time to test it. It was too risky starting a family both go all in.  It’s still risky regardless, but at least  it gave us some time to try everything out and make sure it was working. We waited until I literally was so overwhelmed that I couldn’t take it anymore for him. This idea really was sparked on our honeymoon. We took 5 weeks away, and discussed our vision for life. We had these great jobs in New York, but we were from the Midwest and our ideal vacation was a tent in the woods. We thought through what was important to us, the lifestyle we wanted, and how we wanted to raise kids someday. It was all part of the plan, and I think the most important thing is we’re very different.

Hannah Barnstable

How important do you think it is to figure out your vision and your priorities before you move into doing something like running a company together?

The number one priority for sure.  Brady’s dream was never to become an entrepreneur and run a food company. I think that there’s elements now of our shared vision because we decided to do this together. You never want to bring someone else into your company, especially part of your family, if they’re not gaining something from it. He really had to figure out. The good part is that he was an environmental consultant and really liked the sustainability side of what he was doing, but the reality was he was working with a lot of oil and gas companies. Being able to have a creative outlet was really important to him. Those were all the reasons why it made sense for him to join Seven Sundays. It provided the outlet for lifestyle, creativity, and making an impact that was important to him.

How did you figure out how to scale?

That is just the hardest part. We still struggle with that because it’s like what comes first the chicken or the egg? We need the distribution, but we also need the retailers to pull it. We need a co-packer, but we’re not quite at that volume yet so it’s just all finagling. It’s like a jigsaw puzzle. Sometimes you just have to look big. When I went in for those first few bigger retailer meetings, I did mock ups of packaging and got some just freelance help.  I use Google all the time. Sometimes it’s a matter of looking bigger than you really are so that you can become bigger. Other times it’s asking favors like, “I know your minimum run size is this, but my plan will get us beyond that very quickly, but I need you to work with me on these first few runs.” That’s hard for me, and I think honestly for a lot of women. It’s a lot of relying on other people who’ve been there and done that. It’s a lot of juggling of the different pieces to make sure that you can grow when you’re not restricting yourself.

Is there a particular flop or disappointment that you can share?

Generally speaking a lot of them are marketing-related. You look around and you see what everyone else is doing, and you’re like I feel like I need to be viewed this way. That ends up not being authentic and then you hate yourself afterwards. You look at the trends around you and ask, “How do we morph to fit that trend?” Then you realize, that’s not who we are and you always go back to who you. There’s been a lot of marketing flops from that standpoint. I would say the other big flop are not making decisions quickly enough. When I first started, I had this great vision for a flavor that was a ginger pear macadamia. It was a total flop and we hung onto that SKU for a really long time because we thought it was unique and people would write to us and tell us how much they loved it. The sales data didn’t show that and we were growing in channels that we’re a bit more mass and conventional. I think it holds you back when you don’t make changes quick enough. It’s a risk to make changes quickly, but when you see something not working make a change quicker.

Hannah BarnstableHannah Barnstable is the founder of Seven Sundays.  She fell in love with muesli on her honeymoon in New Zealand. She dreamt of bringing muesli to the U.S. and made it a reality.  She runs her business with her husband in Minneapolis, MN.  

Find Hannah!
Website: sevensundays.com
Instagram: @sevensundaysmn
Twitter: @sevensundaysmn
Facebook: Seven Sundays

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How to Move Past Your Fears with Kirsten Roberts

Kirsten Roberts is the founder of the Radical Life Movement and inspires women to live in wild fulfillment, crazy self love and uproarious laughter. It is her joy to help women realize their dreams and take the dive away from their secure paycheck and life governed by shoulds to live their potential and create the life of their dreams. She is also the creator of Radfest Live, an event that brings together the game changing women of the world together: authors, entrepreneurs, and even famous dancers.

In this episode you’ll learn:

  • The fears stopping you from moving ahead
  • How to move on from your fears
  • Why your inner work is more important than anything else

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Kirsten Roberts.

One way to move past your fears @kirstenroberts_ #blissfulbitespodcast Click To Tweet

Tell us a little bit about you, Kirsten Roberts, and what you do.

I’m an Aussie and work all over the world. I work with women to really allow them to peel away all the layers of beliefs that are keeping them stuck. There are so many amazing women in this world who have so much potential inside of them. They are always showing up doing things for everybody else, their job, the school council, the kids, sporting clubs. They justmake things happen. Yet when it comes to saying this is my dream, I really want to go after this, I really know that I have more in me, I have the capability to have a bigger impact for my family and on myself, we tend to stall. So many women just stall because they don’t believe they are good enough or they feel guilty for wanting more. They think they should be happy with their gorgeous children where they are in life. We help peel that back, get clear on what their dreams are, and then set about making that happen again and that impacts their entire life.

How did you get where you are?

I was absolutely this woman. It wasn’t until I was 40 that I really found myself. Anybody who is listening and you hit 40 and you’re frustrated, don’t be frustrated. There is still so much time in your life to go after your potential. I was in consulting atr an accounting firm and all my life I have felt like that there is something more that I’ve got to do. I have been restless of jump from job to job. I have been never really settled or satisfied but didn’t really know what it was. I didn’t really know what I was capable of, in a way as well. When I did finally take the leap into this business with no safety net, no 6-month savings, I worked on my beliefs and it was like a whole new world has opened up to me. It’s magnificent.

What fears do you see stopping women most often?

The most common one is fear.  “What if I fail?” “What if I fail my family?” “What if I fail bringing the money in to help pay the mortgage?” It comes from a feeling of not being good enough, not trusting ourselves. Another big one is, “What if I succeed?” “What if I succeed and I get so busy it takes me away from my family? “ “What if I succeed and I make a lot of money?” The third one is, “I just don’t compare.”

Are there specific things that you work with your clients to move past those fears?

There is a number of things that we do to move past those fears. One of the big things that anybody can do is getting them out of their head and onto paper.

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Share the story on how your Radical Life live event unfolded.

My dream is to bring the game changing voices of the world, women of the world together, so collectively our voices become stronger. It’s this amazing collection of voices about the whole woman that allows us to just to see how we can drop the mask, how we can see with our dreams are, how we can trust ourselves and just go for it.

Move past your fears

Do you think you can honestly be happy and successful without doing inner work?

My view is no. After seeing what’s on the other side, I would say the people are happy to exist and they believe that level of happiness is okay. I might get some beautiful children, we’re saving for a holiday, we sort of live for our holidays, we can’t wait for the weekends to roll around, but everyday feels like Groundhog Day over and over again. Some people will say, “I’m happy. We’re doing okay.” When you actually say what it feels like when you can just totally show up as yourself, live free of judgment, not worry about what people are thinking of you , go after what makes you happy, you are more connected with your family. You view life differently, you laugh more. That’s where true happiness lies, but we don’t often know that’s there.

kirsten-robertsKirsten Roberts
is the founder of the Radical Life Movement. Her absolute passion is helping women live Radical Lives full of joy, inspiration, and abundance.  She thrives in helping women lead their Radical Lives with the knowledge that their long held limiting beliefs and life’s expectations don’t define them anymore.

SIGN UP for Kirsten’s FREE Rad Life Rev Up Series.

Find Kirsten!
Website: radical.life
Instagram: kirstenroberts_kradlife
Twitter: @kirstenroberts_
Facebook: Radical Life with Kirsten Roberts

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4 Ways to Get Past Blogger Burnout

Have you been experiencing blogger burnout? In my Facebook group and from other blogger friends, I’ve been hearing a common theme. People are getting burned out and they kind of don’t know what to do about it.

Page views overall are down. Maybe you’re feeling like you’re overworked. Maybe you don’t really have an overall plan so you’re feeling kind of lost and you don’t really know where to turn.

Maybe your growth strategy isn’t really working or maybe you don’t even have one. Maybe you’re just overall feeling discouraged and you’re kind of getting caught in that comparison bug.

4 ways to get past blogger burnout #biztips Click To Tweet

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to the full episode.

Blogger Burnout

 

Look back on the past three months and just take a second and write down your all your accomplishments. I want you to just be really proud of the things that you have done and what you’ve worked really hard for. Switching your mindset is huge.

  1. Take a step back. Whether that’s a little pause from creating content or whether you take a week off from posting on social media. I want you to just reassess what’s going on. Are you still feeling passionate about it? Are you really liking what you’re doing? Are you not really liking what you’re doing?
  2. Write down what you have going on for you. Write down all those things that are working really well. Put it down on paper. Write down as many things as you possibly can.
  3. Make sure that you really know who you’re creating content for. Write who you are creating content for. Who is your ideal reader? What do they do? What are their hobbies? What do they like to eat? What workouts do they like? What is their job?
  4. What is your purpose for your blog? What are your three month goals?   Writing down your three month goals is so important because then you can work every single day to get towards that goal.

3 Ways to Make a Profit as a Food Blogger

After over 100 interviews for The Blissful Bites Podcast, surveys after the Food Entrepreneur Summit, and talking to a variety of women entrepreneurs on the phone, I realized that if you really want to make it as a blogger then you can’t sit back, be passive and wait for your page views to explode out of the roof.

I want to share how to put yourself in the driver’s seat to control your income and business.

Questions to ask yourself:

  • How close are you in bringing in the monthly revenue you want?
    1 being not at all close and 10 being super close.
  • Do you feel confident and have a few ideas about in dreaming stages that you could launch?
  • What do you know and need to know about creating and launching a product, program or service?
  • 2015 women blogging annual report surveyed over 3,000 bloggers.

Only 11% of people who responded earned over $30,000 a year.
68% earn less than $5,000 a year.
Only 6% of the responders indicated that they make over $60,000 annually.

Listen to the full podcast on 3 Ways to Make a Profit as a Food Blogger in iTunes!

3 Ways to Make a Profit as a Food Blogger

  1. Consult other people on what you are really good at. You only need to know a little bit more than the person you are teaching to teach them something.
  2. Instead of being a consultant, do the task yourself. When you are a consultant, you are teaching somebody else essentially how to do a scale or a task. You can offer a service. You can do it for them.
  3. Products, tools, e-books, and courses. Is there a hole in the market that people want to find out about? The good thing about this is you create it once but can sell it over and over again.

Make money as a food blogger

 

First thing you need to do:

Establish that you are an expert and believe that you can do this. If you have the mindset, you can do it.

Listen to the podcast to hear more!

Join my 5 Day FREE Goals + Productivity Challenge and end 2016 as strong as it started! Join here! 

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How to Find Out if Your Product will Sell on Amazon with Heather Terveen

Heather Terveen is the founder of Adornlee, an online store that sells totes and bags for brides-to-be, new moms, and travel lovers alike. She sells primarily on the Amazon Marketplace in addition to her own website. She also consults with others looking to get their physical products on Amazon.

How to find out if your product will sell on Amazon @heatherterveen @adornlee #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:

    • How to figure out if your product will sell on Amazon.com
    • Where you should look to figure out your product
    • How to become a go-to resource in your field

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Heather Terveen.

Tell us a little bit about you, Heather Terveen, and what you do.

I own Adornlee, which is an online brand that sells totes and bags targeting brides-to-be, new moms, and travel lovers. I’m also a mom with three young daughters. I started my online entrepreneurial journey just over a year and a half ago.

How did you decide to sell totes and bags?

I actually narrowed it down to a niche. I knew I wanted to sell physical products online. I targeted it down to selling to brides, and I was actually initially going to sell bridal jewelry. I took an online course that helps you get your initial physical products online. I did a lot of keyword research. I knew I wanted to start on Amazon because being a mom with three young children, I didn’t want to actually carry inventory at my home. After ordering a few thousand dollars worth of jewelry to sell, the jewelry category closed on Amazon. I quickly pivoted and found another physical product to sell that was targeting the same audience. Within 30 days I got the bridal tote bag on Amazon and it ended up being sort of a home run. I sold over 3,000 units of that bridal tote within four months.

Why did you consult Google keyword first to start a business?

It was strategic. I wanted to have an idea of what the market was like for any of the niches that I was potentially going into. I looked at products targeting moms and brides because I knew I wanted to target a female audience that I could resonate with the marketing to. I did keyword research so that I could confirm what types of keywords people would be searching for in order to find the physical products they buy online.

will-it-sell-on-amazon

 

What you actually look for like the metrics when you use Google keyword tool?

Use a free keyword tool. You don’t need to buy any other software. I go to SEO Moz to get tips. I used a program called Market Samurai and Long Tail Pro. I looked at the pagerank for the top 10 and searched for certain keywords. For example, if I was looking at the keyword bridesmaid jewelry, I would look at what is the pagerank for the top 10 brands that are showing up in search for that particular keyword. Are they all huge brands that I couldn’t possibly compete with? Did they all have a really long history? From there you can go and find really diamonds in the rough of keywords that have enough search volume but also aren’t too competitive.

How did you figure out that you wanted to go the Amazon route instead hitting up your local boutique?

First, whether you’re heading up your local boutique or you’re starting with your own branded website, you typically have to have more than one product because they’re assessing that you have a line of products. On Amazon, the shopper isn’t looking at that. If you only have one product, they don’t really notice that you don’t have a whole line. This makes the barrier to entry, as far as initial investment, easier. It also provides the traffic for you. To go to the boutiques you have to physically go out and meet with boutique owners.  You also have to find ways to get traffic to your own online site. With Amazon, it provides traffic for you. It gives you the opportunity to really vet out whether or not there’s a market for your product.

Heather Terveen

What else have you done to grow your business?

We use Instagram. We also collaborate with other bloggers that are mom bloggers or bridal bloggers and will give away free product in exchange for them providing pictures. We have a couple of brand reps were working with on Instagram right now. We also use Amazon pay-per-click as well. Amazon pay per click is similar to Facebook ads or Google pay-per-click The huge benefits of Amazon is that the intention of people who are already on the Amazon channel. If you’re shopping on Amazon and you type in baby bib or paleo granola, you see the search engine populates all these products at the top and at the sidebar. Those are Amazon pay-per-click ads that brands are paying for to have their products show up in the top part of search. We bid on certain keywords on Amazon and pay to have our products show up and search for certain keywords.

Can you just share a little bit behind your idea to start the Amazon consulting services?

It happened pretty organically. I’m in other groups where there are other small online shop owners that are selling physical products online. The majority of them aren’t actually selling on Amazon, but they’re looking to get their products on Amazon. In a couple of these groups I have kind of been the go-to person who gets tagged with questions to answer their questions about Amazon. I started answering questions and then some of these conversations just naturally came offline into emails. It just organically happened that there is a need out there for shop owners that are trying to get their physical products on Amazon. I’m putting together consulting services and working one-on-one with brands to help them get the products that they already have onto the Amazon Channel.

How did you become that go-to person?

By engaging. Being active in the groups. When you see a question, being really generous, honest, and transparent and giving value and not expecting anything in return.

heather-terveenHeather Terveen is the founder of Adornlee, an online store that sells totes and bags for brides-to-be, new moms, and travel lovers. She has thoughtfully designed a collection of darling canvas totes and makeup bags for life’s next big adventure.Heather has her own website and also sells her products on Amazon.  She recently starting consulting services for entrepreneurs who are interested in selling products on Amazon.

Find Heather!
Website: adornlee.com and heatherterveen.com 
Instagram: @adornlee @heatherterveen 
Twitter: @heatherterveen 
Facebook: Adornlee