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The Biggest 2019 Content Trends

Here are the top 5 content trends and things for 2019 you need to be aware of if you’re a content creator and you want to see big growth this year.

If you feel like you’re always putting out content and praying it does well, there are a 5 ways you can shift your focus and see really big results! I work with hundreds of influencers and I’ve started to see trends for what’s working and what’s not in 2019.

I’ve pulled out these things for you to think about and implement if you’re trying to grow your blog, your social media platforms, or you content based business. It doesn’t have to be about posting every day and killing yourself to make new material, or relying on followers or page views to be really successful. I think these trends will surprise you, and make prosperity closer than you think.

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Here are the 5 things to focus on for maximum results.

Trend 1: You have a choice. Decide Which Way You Want to Grow

grow your food blog

Do you want to build an influencer brand or do you want to build a content site? They’re very different approaches. Have you ever thought about your end goal and why you’re doing what you’re doing?

A lot of people tell me they want to make ad revenue by having a lot of content and traffic, and they also want to build an engaged brand to work with sponsors. Unfortunately, gone are the days when you can post a lot of content about different things and expect people to come to you immediately. If you’re all over the place with your focus, your people won’t understand what you are delivering and they won’t be sure what to come to you for at first.

If you want to have passive income from ads, it’s actually not passive first, because you do have to build your content and that takes time. If you want to make money from ad networks, I recommend that you really niche down your focus and brush up on SEO. Search engines will recognize your site for specific content, and this will drive the traffic that you need for high paying ad networks.

If you want to be an influencer and build a brand, you need to do something differently to set yourself apart to guarantee results for brand campaigns. You can’t just post your perfect pictures and perfect recipes and post continually and expect people to care. Focus on the audience you want to attract and create for them.

Trend 2: The Algorithm is There to Help You Not Hurt You.

instagram algorithm

Doing the same thing over and over again is the definition of insanity. This is tough love, but if you’re always cursing the algorithm then that’s crazy. You have to be a problem solver, not a complainer.

If you feel like you can’t stop feeling negative about social media growth and the algorithm changes, you should either take a break or focus on what is working. How can you try to do what’s different?

The algorithm serves up what people want to see, so if you’re living off Instagram or Facebook you should come join Shift University because we have to change that.

What is your bigger purpose of running your business, because I’m guessing you probably started to help people, not for likes or comments. Those don’t pay the bills, so figure out how you can serve people more and focus on quality of content.

It’s easy to blame the algorithms. But with a little effort we can fix that mindset and get you some serious wins.

Want to know two ways you can fix this? Create a serial experience for your people, and focus on serving your people. More on both of these below.

Trend 3: Creating serial content

Here’s the good news – you don’t have to be on the content creation treadmill anymore. If you can learn to solve problems in a sequential way you’ll be onto something. My clients and the students in Shift University who are focused on creating an experience for their audience with serial content are seeing crazy results.

Your people want a natural flow of content that builds up to something. So personal brands have to do something differently. Everyone is posting highlight reels and random content that doesn’t seem to flow.

Let’s focus on creating purposeful content. Give people an experience to what you’re doing and talk to a sub niche. Go even deeper so you can connect with your audience and increase engagement. Brands are expecting more, and so are your audience members.

Trend 4:  Your Magic Is Needed (and deliver it with serial content)

Create content your people want and can expect. It’s not boring if you’re creating content that people are excited about.

For example, I’m a huge fan of Vanderpump Rules. I love it and I expect it to be sort of the same each time. They give me a preview of the next episode or season and have me wanting more every time I watch it.

How can you get people on the edges of their seat for what’s to come? My people that are doing this are getting bigger partnerships, they’re filling their membership groups and summits. If you focus on your magic and deliver it in a serial way, your audience will keep coming back and you won’t have to worry about the algorithm.

Trend 5: 2019 Is The Year of Service  

Treat people like people and serve your audience. If you come from a place of service your business will never go out of style. Every single person that’s coming to you is someone who is taking time out of their day for YOU! Don’t discount them. Celebrate them.

People can see through your content and why you’re doing what you’re doing. If you are growing an influencer brand, you have to understand your people are everything. If you aren’t helping them and serving them, then what is the point of what you are doing?

Ask how you can help people today and then do it!

I’m really excited about these content trends. I love that we can all pull back from the content creation wheel and hone in on what we’re good at and what we love to drive traffic and to connect with and help our people.

I know you’re going to be blown away when you start to make these changes in your business. My guess is that it will help you focus on being grateful for your people and what’s already working which is the key to creating a business and lifestyle that feels good and is sustainable in the long run. Here’s to the shift in 2019!

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More Important than Pageviews with Danica Kombol, Everywhere Agency

Danica Kombol is the CEO of the Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. With clients such as Macy’s, Cox Communications, and Carter’s, her agency is no stranger to big names and big projects. She founded the blogger network, Everywhere Society to power the agency’s many award winning influencer campaigns.

As a social media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop where she was involved in the international versions of Sesame Street. She went on to become a successful television producer working on such legendary shows as Saturday Night Live, Kids in the Hall and VHI. She blogs alternately about social media trends on her own site and Tech.co.

What's more important than page views? Find out! @beeverywhere #blissfulbitespodcast Click To Tweet

Listen to this episode on iTunes! 

Big Takeaways

  • Television producer for many years and she wanted to be with her kids, so she came up with her agency as a need!
  • She shifted from television to marketing and advertising.
  • Danica made it work for her!
  • Everywhere Agency’s mission is to be phenomenal storytellers. She wants to create stories for their brands and create great stories for influencers to share.
  • Influencer marketing is people talking about things they’re passionate about!
  • It’s not all about pageviews! Knowing your audience + engagement is super important!
  • To get better at writing, read great stories! Read, look, study, practice.
  • Writing is like a muscle, you have to practice it!
  • Think long and hard about what you’re naming your blog. Practice your elevator speech!
  • Fine tune your speech so when you meet people you can tell them what you write about + create content about!
  • Earn your keep by campaign reporting! They’re measuring the return on investment!
  • Brands are looking being pageviews and looking for engagement.

 

how to make money with brands

What can influencer do to highlight their strengths?

  • The number one thing is quality of content!
  • Stay true to yourself. Practice your writing.
  • Look at the brand you want to work with and what their marketing initiatives are.
  • Don’t just think about what you want!

To build a great brand

  • Have a great name
  • Practice your elevator pitch.
  • Be true to your content.
  • Say no to opportunities that aren’t right for you.

Get a domain at Domain.Me

Connect with Danica!

Everywhere Agency

Facebook: Be Everywhere

Twitter: @Beeverywhere

Listen to this episode on iTunes! 

How to Grow at Your Stage of Business with Kamila Gornia

Kamila Gornia is the “Blow Up, Scale Up” Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online. By teaching her clients and community how to leverage their own natural personalities into strategic marketing campaigns that are both profitable AND fun, Kamila is proving over and over again that if you can dream it, you CAN really achieve it!

You can't try to please everyone @kamilagornia #blissfulbitespodcast Click To Tweet

Big Takeaways

  • When you’re seen as an authority, you’re there to serve the world.
  • Women struggle with self doubt. When we step into our authority self, our confidence skyrockets because we’re leading our movement.
  • Not everyone should try to be an authority. It’s for people who want to be known and not hide behind a brand.
  • They want to be known as a person leading a specific movement. You’re able to make a bigger impact.
  • You can’t try to please everyone when you are an authority. You’re putting yourself up for rejection + scrutiny. You have to be willing to hold strong.
  • You have to stand strong in your truth whether you’re online or in person. You have to hold strong and be known as YOU.
  • If you have a feeling inside of you that tells you I have this message to share, then you need to be doing that.
  • Use your connections. Relationships are never going to go out of style. That’s how we connect and grow.
  • There is huge power in partnerships + connections.
  • If you have an agenda when you’re trying to connect, that’s not going to work. It’s not a long term strategy.

scale your business

Stages to Blow Up Scale Up Method

Depending on the stage you are at you have to be focusing on the right things and grow from their.

Think Up Stage: You’re thinking of what your business is going to be. Foundational decisions.

What is your business? Who are you serving

Talk to people. Be confident in what you’re doing. You’ll get fast clarity on how you run your business. You have to work with people.

Set Up Stage: Set up foundational systems. Get your first clients. Focused on doing webinars, growing your list.

Blow Up Phase: Get booked solid with clients.

Scale Up Phase: Leveraged business models + offers. This is where you focus on sales funnels. Have more leverage in your business.

Free Up Phase: So close to 7 figures. Hire full time employees and looking at scaling in a bigger way. Step up into a CEO role.

Links Mentioned in the Episode:

Connect with Kamilla

Write as you would speak with Maria Carras

Maria Carras is the CEO & Founder of Maria Carras Creative — a creative copywriting and virtual assistance agency working with coaches, creatives and online educators to help them thrive online.

She lives in Athens, Greece with her British, aspiring-author husband, her two rambunctious little boys and a rather ridiculously moody cat.

When she’s not listening to podcasts or writing for clients, you’ll find her reading stories to her boys or making herself yet another cup of coffee.

Write as you would speak (+other copywriting tips!) @carrascreative #blissfulbitespodcast Click To Tweet

Big Takeaways

  • Copywriter has a goal to sell something, usually.
  • Started her career in London, working as a Publicist helping actors and director get press coverage.
  • She’s always been involved in marketing and creative.
  • If you have a product to sell, you have to get into the mind of the person who needs that product. You have to identify why they need that product.
  • You have to get really specific about who your client is.
  • Use words they would use to describe their struggles, dreams, hopes.
  • Get on the phone with them to get an idea of what’s important to them!
  • Write in your own voice. Write as you would speak!
  • Make it conversational.
  • People buy from you because it’s you.
  • Pretend you’re talking to a friend and let your guard down!
  • Put more thought into your captions! Good copy goes a long way.

It’s about really identifying those pain points and work it into your copy so you’re talking directly to them, so they immediately see themselves in your writing. They can identify themselves as someone you  can help.

Find your own voice by practicing talking out loud about what it is you do. See what words YOU use when you talk, make sure to include that in your copy. It makes you more human and it makes it so much more easier for someone to reach out to you when they read your copy. When they finally connect to you, you’re exactly who they thought you would be because they already met you through your words.  

Just keep practicing writing in your own voice. Soon you’ll find it and it will become second nature. The blank page is a scary thing. Put your guard down and let your natural voice come out. Pretend you’re talking to a friend. That’s the number one thing I wish my clients would do more of!

How to Write a Great About Page:

  • Write in the first person. You come across as so much more personable and it’s so much more human to write as if you’re talking to somebody.
  • Get specific of who your client is.
  • Use a one liner to tell what you do.
  • Who you are, what you do, who you help and how you help them.
  • Talk about your client’s pain point.
  • This page isn’t about you, it’s about your clients. They’re interested in finding out how you help them
  • Outline their pain points.
  • Talk about how you can help them and how you’ve helped others.
  • It’s a gateway for people to reach out to you.
  • It’s a conversation starter.

Get Maria’s About Page workbook here!

Connect with Maria!Write a great about page

Viral Recipes and Sweet Potato Toast with Kelsey from Little Bits of

Kelsey loves to share her journey to find balance in health and how learning a bit more about food and how it effects you can make a drastic difference in your daily life.  Finding unique ways to turn healthy food into delicious and comforting dishes is what has helped her turn her real food blog into a business. She believes that we can get through this crazy life, one brussels sprout at a time, and of course cheers to it with some wine on Friday night!

Viral recipes and sweet potato toast with @mylittlebitsof #blissfulbitespodcast Click To Tweet

sweet potato toast

Big Takeaways:

  • Kelsey committed to blogging two days a week while she had a full time job.
  • Kelsey read books, did personal development, listened to podcasts to help her build her blog.
  • Niching down really helped grow her blog.
  • It wasn’t until Kelsey did a Whole 30 and documenting her meals that she started to see growth. She quickly realized there wasn’t a huge amount of bloggers that had a lot of Whole 30 recipes, she moved into the area.
  • PRO-TIP: People like having a place to go for one certain thing.
  • Find people in your community and immerse yourself in it. Find other bloggers doing what you’re doing and share content.
  • She reached out to the Whole 30 account to collaborate and take over the account. Kelsey emails and pitches herself all day!
  • She only reaches out to brands she loves and uses. When she pitch she sends some recipe ideas and shows how your blog and their brand line up together.
  • Know who you’re talking to!
  • People that follow blogs like to experiment in the kitchen too. They like to try a new recipe a week, so don’t feel like you need to post more.

Links Mentioned:

You Have 4 Minutes to Change Your Life with Rebekah Borucki

Renowned Meditation and Yoga instructor Rebekah Borucki is on a mission. Affectionately called a ‘real-life superhero’ by her peers, “Bex” is known as the practitioner for peace of mind, and in her new book, You Have 4 Minutes to Change Your Life: Simple 4-Minute Meditations for Inspiration, Transformation and True Bliss, she explores highly effective methods to soothe life’s daily stressors with meditation.

In this book, Rebekah shows readers how to create a simple, practical, no-nonsense meditation practice that can fit into even the busiest schedules.

You have 4 minutes to change your life @bexlife #blissfulbitespodcast Click To Tweet

Big Takeaways from the Episode:

  • Bex was hospitalized for violent outbursts when she was 8. She grew up in a chaotic households and with her parents struggling.
  • She didn’t have the tools able to cope with life. Anxiety and depression was something she suffered with for a lot of her young life.
  • When she was 15 she discovered the book Be Here Now and it was a way for her to look inward instead of outward.
  • Her daily prayer practice became a practice of short meditations that she used to deal with moments of panic and high stress.
  • It was never a practice of just sitting down for a long period of time. It was always just dealing with the moment and how can I navigate that specific moment.
  • Bex wrote a book to serve others. She wanted to tell her story and how to heal from it using her tools. She wanted something that showed the whole picture.
  • The book consists of half memoir (grief, confidence, self-esteems) with three meditations from her own practice.
  • Being able to share her meditations is Bex’s greatest blessing, besides her children.
  • Over time she revealed more about herself on her platforms, when she was ready.
  • “We have many many layers to yourself that would benefit many people. It’s a really beautiful thing to reveal yourself to your audience again and again and in new ways. It keeps it fresh and exciting for them as well.”
  • The results of meditation is that people will see you loving yourself and they will love you more. They will respect you more.

Rebekah Borucki

Who is Meditation for?

It’s for everyone. If you don’t believe that, you need to change your perception of meditation. There’s a billion different ways to do it.

For Bex it’s a way to connect with yourself and to check in. It’s to tell yourself “I see you. I see that you deserve to be listened to.”. That’s the essence of meditation. It’s the acknowledgement that you are worth your time. Spend a few minutes to check in with yourself and see if you’re ready for the next thing.

Take moments to recharge and reconnect between activities, so you can give yourself fully to the next time. Take 4 minutes between activities to check in so you can show up better. Next time you switch activities, take a few minutes to re-group and recenter. It only takes a couple of minutes and it’s so worth it.

Bex’s Morning Routine: This keeps her on track.

  1. Take a few minutes to check in.
  2. Say thank you 3 times. It bring instant joy.
  3. Think about 3 things you’re grateful for.
  4. Ask yourself “how may I be of service today?”

YH4M-facebook-1

Close your eyes. Pay attention to your breath as it is in the moment. Watch your inhales. Watch your exhales. Peace on the inhale. Release on the exhale. Do this ten times.

Great quotes from the episode:

“The truth is we all have busy lives. We should learn to live within them. And to use the chaos around us to be able to train ourselves to be better in the chaos and more balanced in the chaos. My goal in meditation is to quiet the mind so I can focus on a single thoughts or a couple of thoughts. Allow the ebb and flow of thoughts.”

“I really love my life as crazy as it is. I love my kids, my husband and the stuff going on. I feel no need to escape it. I want to find a way to live in it. I can’t have a meditation practice that takes me away from my life. It’s really those 4 minutes that I steal away in the laundry room that allows me to be in the life that I love but in a place of peace and calm, instead of with anxiety and stress.”

“You have to be flexible. My life is changing all of the time. I’ve had two more babies in the course of having this online career. I’ve lost my parents. I’ve changed my platforms from being entirely about fitness to being about meditation. It would be impossible for me to stay rigid in my messaging. I’m always open to the pivot. I love changing it up.”

Links Mentioned in the EpisodeScreen Shot 2017-03-15 at 12.26.04 PM

This episode was sponsored by Kohana coffee!

Enter the coffee recipe contest with Kohana Coffee here!

Think about your personal assets with Nellie Akalp, CorpNet

Nellie Akalp is a serial entrepreneur, small business advocate, speaker and author.  Her first business was started with $100 and sold eight years later for $20 million. Today she is the founder & CEO of CorpNet.com, an online legal document filing service.

Should you form an LLC? @corpnet #blissfulbitespodcast Click To Tweet

Big Takeaways from the Episode:

  • No matter how small you are, you should always be thinking about your personal assets and liability protection.
  • You should be set up properly at the get-go.
  • Check with your CPA and see what they suggest.
  • Have your business structure in tact and know you are protected.
  • Set yourself up in the state you are doing business in, where you are physically located, otherwise you’re subject to other states filing taxes and laws.
  • Believe and love what you do. When you believe in it, it’s not work.
  • Network on social media platforms that are in alignment with what you’re doing.
  • Provide tips, guides and information that is useful!

Links Mentioned in the Episode:

CorpNet.com

Facebook.com/TheNellieAkalp

 

 

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Don’t Rush Your Success with Laura Clark, Whole Food Nanny

Laura Clark is the creator of WholeFoodNanny.com, and she is passionate about finding simple solutions to making eating healthy easy. She wants to help create healthy eating habits for her readers family and help you fall in love with whole foods

Don't rush your success with @lauraclarktv #blissfulbitespodcast Click To Tweet

Takeaways:

  • Hire people that you trust!
  • Laura has switched to Facebook live to find her tribe instead of Periscope.
  • Engage with your audience and ask questions so you can actually hear from them!
  • To get engagement on Live video – ask questions!
  • Make it geared towards your audience, so they know you want to build a relationship with them!  
  • Pre-sell your courses! Sell first and then develop it!
  • Find someone that can motivate you and help you find confidence!
  • Don’t rush your success!

 

Laura Clark

Links in this episode:

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iTunes / Stitcher / Google Play

Genuine interaction is the best thing with Kirsten Oliphant, Create If Writing

Kirsten Oliphant is a writer with a Master’s degree in fiction and has been blogging for ten years. In 2015 she launched the Create If Writing podcast for writers and bloggers who want to build an online platform…without being smarmy. She is an email marketing nerd and is the author of Email Lists Made Easy for Writers & Bloggers. She is a mom to four (soon to be five!) kids ages 8 and under and lives with her youth pastor husband just outside Houston.

Genuine interaction is the best thing with @kikimojo #blissfulbitespodcast Click To Tweet

Big Takeaways

  • She’s a writer and a blogger and understands both world and talks about things you need to know to connect with your perfect audience.
  • She follows her own curiosity
  • With your blog ask yourself: What is your WHY? Who is the audience you want to reach?
  • She gets excited about connecting with her bloggers and readers.
  • Look at who your audience ACTUALLY is.
  • Be intentional with what you do and realize the cost of what you do!
  • Niching down may be best practice but if you REALLY don’t want to, then don’t but realize the cost!
  • Get out of share groups and go where your ideal audience is!
  • Look at what is already working for you and do more of it.
  • SECRET: There are great groups that are NOT blogger groups!
  • Don’t get stuck in the blogging bubble.
  • There’s not enough disclosure in affiliate programs.
  • Think about: Where do I want to put my energy?
  • You will learn as you go and improve. There’s no overnight success.

Kirsten Oliphant

Genuine interaction is the best thing you can do.

Links Mentioned in this Episode

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iTunes / Stitcher / Google Play