4 Ways to Get Out of the Comparison Trap in Business

Living in overwhelm and the comparison trap can be a given in blogging and business, but it shouldn’t be. It doesn’t have to be that way. As I go through my third pregnancy, I have felt myself get caught up in the comparison trap lately…and I’ve seen other people feeling the same way.

Read on to learn four ways I deal with the comparison trap, PLUS watch the [free] video I’m sharing today with Lindsay Cotter from on how she deals with the comparison trap, burn out and blogging roadblocks!

leave the comparison trap behind

Free Video How to Deal with the Comparison Trap + Blogger Burnout with Lindsay Cotter from Cotter Crunch!

Here’s what I’ve been getting caught up with this month…

Do you have to travel to have a successful business? Do you have to leave home…spend a good chunk of money…to grow your business?

It’s something I’ve been thinking a lot about. I’ve been thinking a lot about it because the people who I know and network with…and look up to…travel a lot. They go to conferences, networking events, in person mastermind events.

And they have MASSIVE pay-offs.

I know this. And…I’ve experienced it! I’ve gone to two 90 day year live events and if you’ve been on my list at any length of time then you know I had life changing A-HA moments at both of them. I also go into NYC (which is only 35 minutes from my house) 4 times a year to hang with Todd Herman and some other awesome business people.

But….like…I have to be honest here.

I see people traveling to amazing places…and I have the opposite of FOMO.

I just want to be home with my kids.

Am I alone in this? Or weird? Maybe…

I get totally caught up in the comparison trap though wondering if I NEED to be traveling to grow my business.

Or if I SHOULD make some type of effort to actually WANT to go places…

But then I remember that life is cyclical. That my kids are only little once. That I can do business how i WANT to do business. That I CAN make time for what REALLY moves me and I WANT to go to. That when my kids are older, it will be easier to leave.

What do you find yourself getting in the comparison trap about?

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One of my online mentors that I really look up to Maru Iabichela taught me that when I feel I’m headed into that comparison trap I should do a few things…

reduce overwhelm


4 Ways to Get Out of the Comparison Trap

  1. Notice what is sending you down that path. Think about WHY? What does it say about you? Say thank you for realizing it’s sending you down the comparison trap path, call myself out and get back in my own lane.
  2. If it’s about a specific person, realize that there is room for us all. Send them best wishes for more success. Realize it’s just more evidence we can do it too!
  3. When I feel like giving up I remind myself that doesn’t get me closer to my dreams or goals.
  4. And this may be my FAVORITE one…and the most WOO WOO 🙂 When I feel behind, I’ll remind myself the Universe always has perfect timing no matter what.

So now…

I want you to notice when you are caught up in the comparison trap… go back to these four steps in this email.

Reduce Overwhelm

Watch here to learn more about how to get PAST the comparison trap! (no email required!)

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Do Not Compare! Lindsay Cotter from

Lindsay Cotter is a gluten free guru over at she’s a fitness professional and nutrition specialist for gluten free eating. lindsay cotterher goal is to fuel you with easy gluten free recipes nutrition tips and lots of no bake healthy bite recipes. She does her best to share proper health tips and tricks to keep your life in balance!

Tell us about your journey with

I started at the end of 2008-2009 and on my husband’s blog. He was a professional triathlete  and he just ask me to start posting recipes because all his budies and athlete friend were asking for recipes. After that, I made my own and that’s also when I had to transition into gluten-free eating due to a parasite infection. I tied the two in and just took it on from there. I used to put some fitness in it but after my husband retired from triathlon, I really just focused on healthy bites, gluten-free eating and nutrition topics.

What has been your proudest moment so far?

One of the fun things that I’ve been able do, since my husband is a tri-athlete, is talk a lot with Tri-Athlete magazine. I sent them a few healthy bites and they put them in their magazine and promoted them for me. Also I got connected with another friend who had a big triathlon podcast and she promoted my site and my e-books for healthy bites. It’s really exciting to still be in that community and be able to share that love of nutrition and sports in relation to triathlon and endurance sports.

What was your biggest flop?

When I did a sponsored post for a gluten-free company and I messed something up in regards to the nutrition topic.

Was there a specific moment where you realized you needed to move beyond just regular website ads and do more work with companies and brands?

There are seasons that your ad revenue is high or low, it just comes and goes quarterly. The blogging world really changed and you could bombard your page with ads and it would just be horrible and load slow. You may get more revenue but you also lose a lot of viewership or you could focus on just creating a niche, selling your own product, having some ads to keep some money generated and in doing sponsored content.

What are tips for someone who is starting out or someone who wants to make the transition towards working with brands and getting sponsorships?

Companies like to approach you, but they want you to approach them as well and say ‘hey! this is what I have to offer, this is what I think is going to be great. Tell them even if you don’t have a huge following but maybe your reach is really high. Tell them that you have an authentic voice and will do your best. There’s usually a budget and a way to work together but it’s just all making that connections. Just reach out to companies you want to work with and start a conversation.

Lindsay Cotter

Tell me about the moment where it went from being a hobby blogger to business.

When you fork over money to re-do your site. You’re like, ‘okay. This better work.’ There’s some point where you get a certain amount of traffic that you need to upgrade and maintain your site. I think that’s the point where you think, “something’s got to change.” Your site should be reader friendly and usable. You have to invest in yourself and that’s really scary. You have to invest in the time, money, the energy and everything, otherwise it’s just going to be stagnant. Ask yourself, are you ready to make that jump and to really believe that you can do this?

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How did you learn photography?

One thing that really helped me was reaching out to other friends who learned photography. I also have a good blogging friend that gives me a lot of feedback as well and her photography is amazing. I also reached out to one of the food photographers here in Austin and I just asked if she would give me a few hours of her time to learn some inside tricks, basics and critiques.  Reach out to those who are willing to help. You can always trade, if you have a specialty with something then, “you teach me this, I’ll be happy to do this…’

What is your biggest piece of advice to someone who is just starting out?

Do not compare. It’s so hard to not think, I should be at a certain level, when you just need to focus on your journey and what you can offer to others.  Just grow day by day, small victories of what you can do because, literally, you can’t do it all. Embrace that process.

Lindsay Cotter Cotter Crunch

Do you have a company/business owner/ food blogger that you looked up to?

I’ve always loved Lindsay from A Pinch of Yum and Jessica from How Sweet It Is. These are those people that I’ve known for so long and I’ve learned a lot from them.  They are also real people and share their journey as well. I love that they are authentic.

Where do you see yourself and your company in 5 years?

My goal is to make a gluten free or green food cookbook for athletes, as well as another healthy bites cookbook, like portable snack version for kids athletes with allergies.

How do you stay balanced and how do you make sure your day is successful?

I have a glass of wine every night. I would say also try to schedule time off. I’m horrible at it but I try to.

What has been a successful marketing technique for you whether it was a giveaway, a promotion or a partnering with a company?

I host a giveaway each month for healthy bites because that way I’m able to do a donation and ship to somebody. I love doing that because I get to give something away that is my specialty.

Share one thing that your readers and listeners to know about you that you think they don’t know.

I don’t like writing. It’s not my gift and yet I’ve been doing it since 2009.

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Where can we find you?

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