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Grow Your Facebook Page + Make Money too with Rachel Miller, Moolah

This episode is for you if you want to grow your Facebook fan page and make money from it!

Rachel Miller is the creator of multiple Facebook fan pages like Quirky Momma and Crazy Cat lady as well as dozens of other audiences.  These pages are profitable and a real source of income. She teaches Moolah: from page views to paycheck how to grow an engaged audience.

Join Rachel’s Moolah from Pageviews to Pay check course here!  (this is an affiliate link)

 

Grow Your Facebook Page + Make Money too with Rachel Miller, Moolah Click To Tweet

Big Takeaways:

  • Collect eyeballs and ask them what they want!
  • You don’t have to be perfect to make money!
  • Rachel made a system that she was able to grow again and again and turn it into money.
  • You have to learn who your customer is and how to make those people happy
  • You can find your competition and then have them do the work for you
  • Traffic, Emails + Sales are HUGE opportunities you can take advantage of on your FB page
  • Bumper Sticker: How your reader defines themselves inside their niche (Crazy Cat Lady)
  • Have the content on your Facebook page to speak for your reader
  • When your reader shares your post, they say… “I’m like this”
  • Think about who your reader is and how your page and celebrate that person
  • Realistically, don’t put all your eggs in one basket. Facebook is one piece of the pie.
  • Ask your readers to talk to you on the phone. Ask them what things irritate them, ask them what their successes are.
  • Find out what things your people are purchasing!
  • Your readers will love you when you help them!

If you have your readers trust you and trust that you have the best interests for them and if they can see that you’re doing as something that they can do you can have a huge impact on their lives and in your pocketbook too.

Join Rachel’s Moolah from Pageviews to Pay check course here!  (this is an affiliate link)

Grab Rachel’s Go Viral CheatSheet Below:

Join Rachel’s FB group here:

Join Rachel’s Moolah from Pageviews to Pay check course here!  (this is an affiliate link)

Get Rachel’s list of words to NOT use on FB below!

 

Viral Recipes and Sweet Potato Toast with Kelsey from Little Bits of

Kelsey loves to share her journey to find balance in health and how learning a bit more about food and how it effects you can make a drastic difference in your daily life.  Finding unique ways to turn healthy food into delicious and comforting dishes is what has helped her turn her real food blog into a business. She believes that we can get through this crazy life, one brussels sprout at a time, and of course cheers to it with some wine on Friday night!

Viral recipes and sweet potato toast with @mylittlebitsof #blissfulbitespodcast Click To Tweet

sweet potato toast

Big Takeaways:

  • Kelsey committed to blogging two days a week while she had a full time job.
  • Kelsey read books, did personal development, listened to podcasts to help her build her blog.
  • Niching down really helped grow her blog.
  • It wasn’t until Kelsey did a Whole 30 and documenting her meals that she started to see growth. She quickly realized there wasn’t a huge amount of bloggers that had a lot of Whole 30 recipes, she moved into the area.
  • PRO-TIP: People like having a place to go for one certain thing.
  • Find people in your community and immerse yourself in it. Find other bloggers doing what you’re doing and share content.
  • She reached out to the Whole 30 account to collaborate and take over the account. Kelsey emails and pitches herself all day!
  • She only reaches out to brands she loves and uses. When she pitch she sends some recipe ideas and shows how your blog and their brand line up together.
  • Know who you’re talking to!
  • People that follow blogs like to experiment in the kitchen too. They like to try a new recipe a week, so don’t feel like you need to post more.

Links Mentioned:

Facilitating Those LIGHT BULB Moments with Nikki Elledge Brown, The Naptime Empires ™

Nikki Elledge Brown is known online as The Communication Stylist® and creator of A Course About Copy®. She’s a proud military spouse, mom, former park ranger and college professor who built a multi-six-figure business in under 18 months by helping thousands of entrepreneurs communicate with clarity and confidence.

*Note from Nicole: This is one of my most favorite podcast episodes ever. Nikki is the REAL DEAL. This episode is filled with tons of business gold + you’ll hear about Nikki’s new podcast, which I know you’ll LOVE!

Big Takeaways:

  • Nikki studied Social science of communication – how and why we communicate the way we do.
  • Before she started her business Nikki was teaching.
  • She loves facilitating those LIGHT BULB moments and helping people feel more confident.
  • Divine breadcrumbs: Always leading and pointing us to our path and true zone of genius and true mission in the world.
  • Nikki worked as a park ranger and started by volunteering and facilitating courses online.
  • Nikki felt a calling to share her gifts in a bigger way.
  • One step at a time she started helping entrepreneurs communicate more effectively.
  • Nikki got started by offering free sessions
  • You build a business through real genuine connections with people
  • From doing 1:1 calls Nikki took the themes + patterns that her clients needed help with and created a course around that!
  • Nikki VALUED her time and clearly communicated her value + laid out what they could expect. From her free sessions she had confidence, clarity and raving testimonials.
3 keys to business success with @nikkielledge #blissfulbitespodcast Click To Tweet

how to write great copy

Business Success Boils Down To:

  1. Know your value
  2. Know who needs it
  3. Communicate your value to the people who need it in a smart authentic way.

I love facilitating those lightbulb moments. I love helping people get more confident and comfortable.

Questions Nikki asked when figuring out her business:

  • What are ways people are sharing their messages
  • How are people adding value
  • How are people building a platform
  • ONE STEP AT A TIME

How do you write copy that sells?

  • Present information in a way that makes sense
  • Make it easy for them to see they want to do business with you.
  • You have to find the RIGHT people.
  • Sharing your value + communicating your value to the people who need it in a smart, authentic way.
  • Meeting me where I am (start a copy bank) pay attention to what your ideal customers are SAYING – use the words that they’re using!
  • It’s your job to help them hear you before they hire you.

At the top of any page – to get their attention, the magic words are THEIR words. When people feel heard and think “how did you know that” they’re going to start paying attention and think wow she knows me.  It doesn’t have to be hard, but whatever language they’re using, is what you should use.  Let them know you’re listening to THEM.

Basic copy tips:

  • Use contractions!
  • Take the BFF test. Would they roll their eyes and say “this is something you would never say?”
  • If you wouldn’t say it outloud – don’t say it in your copy!
  • Don’t have NEWS ANCHOR voice!
  • It’s cool to be who you are. Being who you are is what is going to draw in the right people!
  • Make it representative of you and what they’re going to get!
  • They want to know YOU.
  • It takes time – give yourself grace. It will evolve.
  • Be you ON PURPOSE!

Check out Nikki’s Podcast The Naptime Empires: refreshingly honest conversations on the realities of parenthood + entrepreneurship.

Links in this episode:

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iTunes / Stitcher / Google Play

Don’t be afraid to ask with Lee + Monique, Healthy Glow Collective

Today’s interview is with Monique from Ambitious Kitchen and Lee from Fit Foodie Finds. They have just started the Healthy Glow Collective. Their mission is to help you develop a trusting relationship with your body, find joy in food and fitness, break free from guilt or restriction and connect with like-minded women over shared experiences. To them, it’s all about balance.

Don't be afraid to ask with @fitfoodiefinds @ambitiouskitch @blissfulbitespodcast Click To Tweet

Takeaways from the episode:

  • Lee + Monique started working together with their free summer sweat series.
  • Together Lee + Monique have a very engaged community and they figured out what makes them extremely unique. They knew their unique selling point.
  • They asked their community what resonated with them and used that to come up with the Healthy Glow Guide.
  • They took all of their audience’s feedback and put it into a guide.
  • Bring your life and yourself into your posts. Make yourself a human and not perfect all of the time.

healthy-glow-collective

Links mentioned in the episode:

Click here to listen to podcast in:

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iTunes / Stitcher / Google Play

 

Make Blogger Connections for Growth with Lindsay Freedman, The Toasted Pine Nut

Lindsay Friedman likes to make healthy low carb gluten free and most importantly delicious food. She blogs all about it on the TheToastedPineNut.com. She lives in California with her husband and two kids who have endless energy.

Tell everyone a little bit about you and what you do with The Toasted Pine Nut.

I am a healthy food blogger. I make it and develop recipes that are low carb and gluten free and sometimes Paleo. I take pictures about them and I write about them on my blog and they share them with people.

Click here to listen to the Blissful Bites Podcast in iTunes

Make blogging friends in order to grow with @toastedpinenut #blissfulbitespodcast Click To Tweet

How did you actually get into blogging?

I had a couple of blogs that I love to read and that was something I always wanted to do. After my second son was born he was about six months old and I kind of had like a now or never moment. I said, if I don’t do it now I’ll probably just continue along my my path.  I actually went to law school and was planning on being a lawyer, so I was probably going to go in that direction. I figured, let me just give it a shot and see how it goes.

How do you juggle work and being a mom?

I’m still everyday looking for that balance. I don’t have it all figured out.

How did your husband play into your blogging journey?

A year after we got married, my husband was having these like really weird unexpected symptoms, drinking a lot of water and losing weight. He was in medical school at the time and he’s said “I think I have diabetes”. I said, that is bizarre.You do not have diabetes.  

Eventually just went into school one day and had somebody check his blood sugar and he was ended up being hospitalized for diabetes. It was totally life changing for us because in order to help maintain his blood blood glucose levels it’s recommended that you use stay on a low carb diet.

I really had no concept at that time. I was a big pasta and bagel kind of gal. I was struggling and having a really hard time finding a resource that could give me reliable reliable low carb recipes that weren’t keto. I wanted like a healthy low carb alternative.

I was really struggling with that and I started cooking and learning more about how to cook for him.  Eventually I decided to go to be a resource for somebody that wants to cook a low carb, healthy, diet.  I try to be that resource for people.

Did you always intend on niching down?

I started out very narrow and it was my intention was always to be a diabetic friendly food blog. I realized once I kind of put myself out there was that people that aren’t necessarily diabetic or cooking for diabetics like the food that I make. So I’ve kind of brought it up a bit and I realized that a lot of my food is also gluten free and paleo. People who are paleo or who have intolerances find their way to my blog also.

How did you get started making money off your blog or making money with brands?

I tell people to put yourself out there and send out e-mails because you’ll never know if brands want to work with you until you put yourself on their radar. I just shoot out e-mails to brands or you could reach out reach to them through social media.

How did you get started with video?

The first step is trying to figure out the whole aerial view. You know like having your camera up to shoot your hands and shoot straight down because if you have a normal tripod it doesn’t really work. My first step was just looking on YouTube, just typing in like how the heck do I do this?

What is your best piece of advice for a blogger who is just getting into this food blogger space?

Find blogging friends that will support you!

Find Lindsay!

Creating Your Brand Identity for Your Blog with Jen Orcutt

Jen is a brand designer and consultant for a passionate soulful entrepreneurs at White Brick Design Studio. When it comes to design, Jen believes that the key to success is infusing her client’s unique vision and style in to every element of the brand.

In this episode you’ll learn:

    • How to find your brand identity
    • How to get to know your brand and what works for you
    • The importance of having a beautiful and functional website

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Jen Orcutt

How to Create Your Brand Identity @_passiondesign #blissfulbitespodcast Click To Tweet

Tell the listeners about you and what you do.
I am a brand stylist and web designer. Typically, I work with female entrepreneurs, in general but recently I’ve really been working a lot one-on-one with food bloggers specifically. I help them uncover how they want their brand to be showcase to the world, how they can really tapped into their own individual values and how they want their brand to be conveyed and then how we can integrate that into a design that really helps them shine and helps their mission and their vision come to life which is a lot of fun.

You used the word brand identity a lot on your website, can you just break down exactly what that even means?

Brand identity to me, how I define it, is how someone feels when they see your brand. When they see your logo or when they go to your website, how that makes them feel; that is going to be the identity that you create for yourself and for your business.

It’s important to have one because especially as a food blogger, the industry tends to be a little bit saturated. There are a lot of food bloggers, so creating a strong brand identity that is really unique to who you are is so important in terms of separating yourself from others in the industry.

A brand identity, in terms of what it would actually include, is a logo and a color palette and font pairings and really all the different facets of what your brand looks like combining all of those in a way that only you have and only matches with your unique style.

How do you think people can just get started with creating a brand identity if they are trying to do it on their own?

If you want to get started on your own, the first thing you want to do is just browse Pinterest. Pinterest is such a great tool for discovering inspiration, different colors you like, different textures, fonts. Let’s say you tend to be drawn to teals, looking up on pinterest teal colored palettes and just getting a feel for different colors that really speak to you and really resonate with you.

Currently, I’m working on something and I’m going to be launching customize branding kits. What I am doing is I’m building an entire personality quiz that you can take and then based on your results, I’ll send you a branding kit that mimics the results. But in the meantime, definitely browsing Pinterest, getting a feel for colors, fonts, logos that you like, looking at other websites, how they are doing it and then from a design perspective, if you have Photoshop, playing around with that Photoshop is really valuable resource to have even if you are not a designer.

Just, in general, if you are going to be creating your own graphics. I know Canva is another really great resource that’s a free resource if you don’t have Photoshop. But just playing around and really taping into who you are and what appeals to you and the message that you want to convey to your readers.

Where do you think the process starts for knowing your brand a hundred percent and then figuring out your brand identity?

My best advice would be to really get a feel for what your readers respond most to and you can do that just by going through the comments or by sending out questionnaire or survey and just getting a feel for what they really like about your blog and your brand. Engage with them because they are going to be the people that invest or follow your brand, so you want to make sure that it is speaking directly to them.

Surveys are a great way of doing that, contacting them if you have an e-mail list just sending out a quick little e-mail with asking for them to respond. From a design perspective again, if you haven’t established a strong sense of self within your brand, if you’re just going through the motion in order to put out posts and to keep up with the more popular bloggers, then that’s not going to do you any service. I think, number one, you need to be blogging for yourself and uncovering your own identity.

What do you look for most in an effective website and how can you make it more professional and functional?

There are few different things that I recommend to bloggers to really want to separate themselves from a blogger and really transition into a business owner. There’s a big difference there. And you can be a business owner as a blogger however there’s a difference between identifying yourself as just a blogger.

In terms of design, some main things that you want that will really help you become more professional is a landing page. When people click on your website URL taking them to a homepage rather than directly to your blog page. This makes a huge difference because it really allows you to showcase everything that you want your brand to be represented by on that homepage. Some common things that you might want to include in your homepage are an e-mail subscription box.

Let’s say your three most recent or most popular posts, if you have any kind of free incentive that you are offering, you want to plug that up there, your logo, naturally it’s going to be on every page of your website. Just being intentional about where you want your visitors to go when they visit your website.

If you have services that you provide, you want to make sure that there is a big button that links to your service page and any navigation buttons that will link to your most important pages on your site. Showcasing that and strategizing that on your homepage really allows you to dictate where new readers or followers will go and also just from a design standpoint it just looks more professional to have a homepage rather than going directly to your blog page. If you go directly to the blog page that is going to be what your known for, just a blogger.

Even if you do is just blog, there are still other ways that you can market yourself with your homepage to just make it seem more credible. Another thing, getting rid of ads on your site can be really effective because ads tends to slow down your site a lot and it makes it the loading time a lot slower and also the amount of money that typically bloggers make through ads I don’t think is worth the effect that they have on the aesthetic of your site. I think that there are many more ways to make money such as creating a source of passive income like an e-book or an e-course and selling something that you actually created rather than the ads.

Another thing I see often times is on the sidebar, they can get a little messy and have a lot of widgets and features that aren’t necessary. So, if you have the categories, drop downs and then archive’s drop down and then a popular post drop down which is all tends to be redundant, maybe getting rid of one of those categories are great to have but you don’t need all three.

If you have a bunch of sponsorship buttons or badges that aren’t necessarily promoting you in any way or doing anything for you, getting rid of those perhaps. The main thing you want on your sidebar are a main head shot or a photo of you with a brief bio, your social media icons, a sign up subscription box for your e-mail list or your Feedly accounts, any kind of free offering that your providing or any e-books or source of passive income that you are providing, an ad for that, and then a category’s drop down and that’s really the main features that you should have on your site. Other than that everything should be supporting you in some way. If it’s not then I don’t think that its necessary.

Creating your brand identity

What tips do you have for marketing yourself?

The first thing I always tell myself when I’m marketing myself is doing it in a way that makes it customer based rather than me based. That means that marketing yourself in a way that you really showing that you want to help the customer and the consumer, you are not doing this for yourself you’re doing it for them. I’ll always say note the difference in these two marketing pitches. No one would say, “Buy this e-book from me,” or say “I created this e-book to help you…”

Making it focused on the client and how you created this for them rather than for yourself which is what you ultimately did and marketing yourself in that way will make clients or customers feel a lot more comfortable and a lot more willing to invest in you. It’s just one of those things that you have to just do and trust that you have to do it and not get so caught up in your head and just kind of go through the motions of it.

Is there any last tip you want to share maybe something that you think is an absolute must have for your blog?
If your purpose is to get more followers which tends to be for bloggers, I think the best thing that you should have in your website is some kind of free incentive, free opt in and then marketing that very high up on your homepage. Having a newsletter subscription box with some kind of marketing copy for your free incentive and then having people sign up directly that I think is really important to get more followers and if you are having trouble of thinking something especially if you’re a food blogger you could do a meal plan guide or a grocery list guide even tips for food photography if you want to be speaking to other food bloggers. Just having some kind of one page free PDF, it doesn’t have to be anything crazy.

Tell everyone where they can find you.
You can find me at WhiteBrickDesignStudio.com and that’s where you will be able to navigate all my design services. You can find me in screen-shot-2016-12-05-at-9-36-43-amInstagram too @whitebrickdesignstudio.

Jen is a brand designer and consultant for a passionate soulful entrepreneurs at White Brick Design Studio. When it comes to design, Jen believes that the key to success is infusing her client’s unique vision and style in to every element of the brand.

Find Jen!

Nothing Should Get in Your Way with Daina Trout, Health-Ade

Daina Trout is the CEO of Health-Ade Kombucha which she co-founded in 2012 alongside her husband Justin Trout and best friend Vanessa Dew. Daina’s enthusiasm to make a difference speaks to the importance of the company’s tagline “Follow your Gut.” The story of Health-Ade is owed to the belief that following your gut is integral in one’s journey to happiness and health.  

In this episode you’ll learn:

    • How she started HealthAdeThe importance of following your gut (and a good tag-line!)

      Why you should be committed from day one!

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Daina Trout.

Nothing should get in your way with @healthade1 #blissfulbitespodcast Click To Tweet

Tell us a little bit about you, Daina Trout, and what you do.

Health-Ade was started by my husband, my best friend, and I in 2012 out of our tiny apartment in Los Angeles where we had a very tiny credit card, but a big dream. We wanted to make a better tasting and higher quality kombucha. We wanted to find ways to make this product without compromising quality, and we felt there wasn’t anything in the market like that. Out of our closet was born this company, Health-Ade. We started in the farmer’s market. It’s a real old school American start-up story with crazy fast growth ever since. Passion, tenacity, and hunger has gotten us through. None of us had a big background in business. None of us had a lot of money. We started the company with $600. Four years later, we’re nationally distributed, in all states, and have about 65 employees. We just completed a 50,000 square foot brewery. We’ve done all of this without ever having to compromise quality. We make kombucha the real way, and that’s really important to me. My background is in nutrition so I’ve always cared a lot about real food.

Can you tell us what sets Health-Ade apart?

We committed ourselves from day one to one thing. We aim to be the best tasting and highest quality kombucha you can buy. We make kombucha the old school way, the way you make it at home. We do things like ferment 100% in glass to prevent plastic and metal leaching. We’re the only glass brewer. Everyone else brews in either plastic or metal. Kombucha is an extremely active and acidic process so it can really interact with the vessel it’s fermented in. We ferment in small batches. We flavor with the highest quality ingredients. We don’t use fake fermentation agents or engineered probiotics. We let the kombucha completely brew naturally. We call ourselves, simply put, real kombucha. That’s the difference.

Tell us a little bit about your company’s tagline, “Follow your Gut.”  

“Follow your Gut” was initially a quick tagline that we came up with in a couple hours. The three of us were sitting around, and we decided to sell my kombucha at the farmer’s market. We thought, “Follow your Gut” was great because the probiotics. You follow your gut to kombucha, probiotics are good for your gut. It made sense. I had no idea then when we made that tagline in a couple of hours how important it would become. We’re the fastest growing brand in the category. I’ve never been here before. I don’t have a background in business. A lot of my decision making has been fueled by my instincts, my passion, my ethics or, a lot of people call that altogether your gut. I learned that following your gut is the best business practice I could adopt. I didn’t know when I created the tagline that it would literally be the thing that made me successful.

What would you say to bloggers about getting out in the community and doing outreach?

I would say nothing should get in your way. Being in front of the consumer is one of the most important things you can do.

Daina Trout

How do you stay balanced?

It is really hard to stay balanced. One of the things I’ve had to do is manage my expectations. You can do anything, but you can’t do everything. I learned that I just have to tweak my expectations a bit. I’m a mom. I’m a wife. I’ve got this business going like crazy. I have a body that needs to be taken care of. I have friends. I have family. When I took my standard and focused it a little bit more, I started to feel a lot better. Maybe on Monday I’m the best mom, but I didn’t get a chance to work out. Tuesday I got to work out, and maybe I missed out on an hour of time with my son. Wednesday, I was the best CEO you could even imagine. At the end of the week I tasted success in every department that was important to me. I feel like that’s the way I’ve been able to balance. It’s just managing the expectations of being the best all the time at everything. Just be good at one thing at a time and allow yourself to congratulate yourself for that. You didn’t fail at seven things, you succeeded at one. That has been a real shift for me this year.

Daina TroutDaina Trout is the CEO of Health-Ade Kombucha which she co-founded in 2012. Daina’s enthusiasm to make a difference speaks to the importance of the company’s tagline “Follow your Gut.” Her company aims to be the best tasting and highest quality kombucha. The story of Health-Ade is owed to the belief that following your gut is integral in one’s journey to happiness and health.  

Find Daina!
Website: health-ade.com
Instagram: @healthade
Twitter: @healthade1
Facebook: Health-Ade

This podcast was sponsored by Kit Life!

kit-life

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out
 kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the holidays too – so you can send some love to friends and family near or far!

The Importance of Good Design with Danielle Joseph

Danielle Joseph is a brand stylist, coach, and designer at her company Function Creative Company. What she really does though is helps her clients create crazy effective communications that connect them more deeply with their audience. Danielle is also a Hatha and yin yoga instructor and is in her glory when she can blend her two worlds by working with yoga and wellness business owners. She’s focused on serving these heart centered entrepreneurs by helping them work towards sustainability in their businesses.

The importance of good design to your brand @hellofunction #blissfulbitespodcast Click To Tweet 

In this episode you’ll learn:

    • How to find your ideal clients
    • Strategies to use in Facebook groups to help you find clients
    • how important good design is to your brand
    • help with coming up with a great logo

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Danielle Joseph.

Tell us a little bit about you, Danielle Joseph, and what you do.

The idea behind Function and my design company is really to help my clients work through the process of, yes, getting things looking really great and bringing their brand to life and bringing their website to life, but I really try and balance that with a better approach towards functionality and of being effective. I really work deeply with my clients to get the idea about their foundation, audience, and market. We work together to make sure that it looks good, but also that it functions. I took my teacher training almost a year and a half for yoga and since I started getting in the yoga world, I noticed a lot of people coming to me after we finished our program together, asking, “Where do I go from here? What’s next?” They knew that I had a design company, so they knew I had a business idea or an idea about being an entrepreneur. They felt a little bit lost. Those questions stemmed growth around a yoga teacher community where I support teachers growing their brand and building up their business.

What action items would you recommend for entrepreneurs starting out to help them move forward with figuring out their brand and  purpose?

The best piece of advice that I can give is to just start super simple. If you do not have a solid idea or foundation yet, investing in a brand stylist or a designer can be a little bit off, maybe out of reach right away. I definitely think that there are ways that you can start to figure out who your audience is. Start listening to the conversations that are happening around you. Be mindful about what people are talking about, what they are struggling with, or what you can offer to help them. Figuring out your audience is a really good place to start. For visuals, start really simple. Start with a simple wordmark.

Danielle Joseph

How do you suggest listeners make the switch to finding out where their clients are instead of just people who are supporting them?

I think it is a big personal journey. Tune in and see what is going to make you happy. Find a brand or business that offers something to people and  seek out who is going to benefit. The people we surround ourselves with are often not our ideal clients. Figure out what the purpose of your messaging is for you and your brand. Think about the kind of person that needs that help or that needs the guidance that you can offer. It comes back to listening to people and seeing people.

One of the biggest ways that I found my ideal audience is through Facebook groups. Seek out a couple solid Facebook groups and observe. See what people are struggling with. It can be a really good place to start noticing certain patterns in your ideal audience.

Why do you think it is important to have great design and design that aligns with your brand?

We are in this world that is bombarded by simulation everywhere. Visually we’ve got so much to look at. We’ve got so much to take in and digest. We have so many avenues of content. It can be overwhelming if you are tuning to it all the time. When it comes to design, having something to communicate your brand in a more effective way that moment that captures or captivates an audience is so important. Design is the face that you put out in front of your business and up to your audience. It is what intrigues people to go further, go deeper, click the next page, like something, or comment. Those actions we want our audience to be taking starts with good design. Good design starts with really nice looking things, but also functionality.

How do you suggest people get started with functional visuals?

Start with simple word marking. Use a typeface logo, just letters. Pinterest is an awesome place for this. You can browse great fonts that have personality.  Find a combination of fonts. There are tons of resources available online like Creative Market. Canva has great inherent design setup templates. I use all of the Adobe creative suite programs. They have free trials. You just need something that is going to be able to communicate and reference to your brand.

If the listeners can get advice how to develop their brand visuals, what do you think they should go start right now?

Get a good idea. Create a board with pieces that are inspirational and what resonates with you for your brand. A dream board or mood board is really good place to start. Sit down and ask yourself key questions. What is your why for your brand? Why are you doing this? Why is it important to you. Start free flowing writing. The more consistency your audience sees, the easier it will be for them to remember you, think about you, and digest that in a deeper way.

danielleDanielle Joseph is a brand stylist, coach, and designer at her company Function Creative Company. She helps her clients create effective communications that connect them more deeply with their audience. She is focused on serving these heart centered entrepreneurs by helping them work towards sustainability in their businesses.

Find Danielle!
Website: Function Creative Design Co
Instagram: @hellofunction
Twitter: @hellofunction
Facebook: Function Creative Co.

This podcast was sponsored by Kit Life!

kit-life

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out
 kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the holidays too – so you can send some love to friends and family near or far!

Do Something with Your Local Community First with Kindal Boyle

Kindal Boyle is a personal trainer and an RKC kettle bell coach in Charleston where she owns two fit strength studios for women with her husband. She also shares a passion for living your fitness at her blog, Lifting Revolution.

Do Something with Your Local Community First @trainerkindal #blissfulbitespodcast Click To Tweet

In this episode you’ll learn:
why you need to work with your local community first
how she works daily with her husband
how she navigates her free verse paid content

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Kindal Boyle.

Tell us a little bit about you, Kindal Boyle, and what you do.

I live in Charleston where I have 2 fitness studios. We cater to women with passion for fitness and strength.  We offer weight lifting, kettle bell, and body weight style boot camp classes. It’s not your traditional walk-in gym. My husband and I started that fitness about 8 years ago. I started the business, and he came on full time with me about 5-6 years ago. We have a blog Lifting Revolution, and we own an online studio as well called Fit Woman’s Weekly there are videos so people can work out right there with me. I have a workout partner, so I know how beneficial that is. My passion is helping push other women to be their inspiration and their workout partners any time that they need it.

build-your-business

Did your in-person strength studios come first or did your online businesses come first?

A little bit of both.

Do you think entrepreneurs should be getting out in their community?

I cannot stress enough how important it is that you need to get out there and do something in your own local community first.

Kindal Boyle

How have you really separated your free stuff on your blog from your paid for programs?

As far as the free stuff, we’re really smart about it. We are big believers about giving away short-term free products. Years ago on my blog people would always comment, “Thank you. You’re so real.” I’ve used that to my advantage and say, “I am your real trainer. I am here for you, I’m going to tell it like it is. I’m going to tell you my struggle which I have always done, and that’s one of the great things that sets me apart.

Is there one particular flop you had in your business?

My biggest flop is trying to be in control of everything and in charge of everything.

Is there one lesson that you’ve learned in the past few months that you wish you knew when you were starting out with your businesses?

One thing I wish I knew and would go back and change would be outsourcing. I would have started it from the get go. I think that it would made things super easy. The biggest thing is taking small actions every single day to move forward.

Kindal BoyleKindal Boyle is a personal trainer and RKC kettle bell coach in Charleston. She owns two fit strength studios for women and shares a passion for living your fitness at her blog, Lifting Revolution.  Her passion is helping push other women to be their inspiration and their workout partners any time that they need it.

Find Kindal!
Blog: liftingrevolution.com
Online Training Site: fitwomensweekly.net
Instagram: @trainerkindal
Twitter: @trainerkindal
Facebook: Fit Women’s Weekly

This podcast was sponsored by Kit Life!

kit-life

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out
 kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the holidays too – so you can send some love to friends and family near or far!

Tips for Better Photography and Pictures with Rachel Rouhana

Rachel Rouhana is a photographer who helps women entrepreneurs create visually stunning brands to attract their ideal clients. She founded the Haute Chocolate Style stocked library to make it easy for boss ladies to create gorgeous graphics that get more sales.

Tips to improve your photography with @rachelrouhana #blissfulbitespodcast Click To Tweet
    • In this episode you’ll learn:
      How Rachel got the idea to start a stock photography membership site
      How she went from a few sales to 6 figures
      Photography tips to improve your pictures

Click to listen and Subscribe to the Blissful Bites podcast in iTunes to listen to Rachel Rouhana.

Tell us a little bit about you, Rachel Rouhana, and what you do.

I’m a self-taught photographer and I create styled stock photos for women entrepreneurs and bloggers. I started the style stocked library in March 2015 because I really saw a need for having beautiful, stylish, chic, feminine photos available, and I couldn’t really find what I was looking for. I decided to start a membership site so that women could have access to a variety of photos to create their visual content. I’ve been doing that for about a year and a half. Before I started Haute Chocolate I had a  graphic design business where I created invitations and party printables. I’m definitely not new to the entrepreneurship world, but my business has taken some different paths based on needs that I saw in the market.

How did you get the idea to start a membership site instead of a more traditional pay per picture stock site?

There were a few different considerations. The main thing was that I was trying to create a sales page and I kept having to buy individual stock photos but very few kind of fit the aesthetic that I wanted. The cost was adding up really quickly. I just thought, there is going to be a better way. Online entrepreneurs have to create so many visuals with blog posts and social media posts. I wanted to create a styled stock photography membership site where I upload new photos every month so there is always fresh content and there is no limit to how many images you can download.

How did you launch your site? Did you go to your current design clients or did you start in a different way?

I actually started brand new because my previous clients were not business owners. They were individuals who needed party invitations and party decorations. I did not have a base of business owners who were looking for any kind of help with graphics or photos. I started completely fresh with zero. I had no people on my mailing list. I launched to a couple of different Facebook groups, and then I just kind of put it out there like, “I’m starting this new thing.” I knew a lot of people wanted stock photos and were interested in it. I knew there was going to be a market for it and so I just basically was like, “Hi! I’m ready to… This is what I’m doing if you’re interested you can find out for my mailing list and get two free stock photos.”

Did you have a 6-figure launch the first time you put yourself out there?

Heck no.

Rachel Rouhana

Why would people want to use stock photography?

Stock photos used to be really stuffy and corporate. We’re seeing a big shift now. People really want to use stock photos because they want to elevate their branding and maybe they don’t have the funds yet to hire photographers and get custom photos created. They still want professional, really great looking photos to use. Another reason is just the sheer amount of visual content that we have to create these days. Pretty much every piece of content that you post requires some kind of image to go with it because it’s going to get more interaction. As someone who is not a professional photographer, how do you do that? How do you create visuals if you don’t have the photos? The other thing to is that the industry is changing as peoples’ taste changes as well. I try to stay current with what people want. We have to listen to our communities, hear what they are saying, and really give them what they’re looking for. Stock photography has gotten way better in the last year or so for women entrepreneurs and I think that people can really just elevate their brands really quickly by using professional, high quality photos.

How can people make your stock photos fit their brands?

I think a lot of people don’t want to use stock photos because they think, “Everybody else is using these. How can I make it look like something that works for me?” There’s a few ways you can easily do it. I love using Canva. It’s one of the best online editing tools available right now. There’s a lot that you can do easily to make it your own. A few things are just infusing it with your own brand fonts. You can change your fonts to your own brand colors. You can add color overlays. You want to add your own URL. You can crop them in a lot of different ways. My main advice is to add your own specific brand fonts, find a way to incorporate your brand colors, and add your own type of like graphics for your brand. By overlaying some of these different elements of your brand, you’re creating a custom image that’s going to be recognizable to you.

Rachel RouhanaRachel Rouhana is the founder & creative director of Haute Chocolate. She’s a self-taught graphic designer and photo stylist. She has been running a successful graphic design and branding business since 2011 and have worked with thousands of customers & clients from around the world.

Find Rachel!
Website: hautechocolate.ca
Instagram: @rachelrouhana
Twitter: @rachelrouhana
Facebook: Haute Chocolate

This podcast was sponsored by Kit Life!

kit-life

You Foodies in particular will love the meal planning features and nutrition and fitness add-ons .  Kitlife has these unique daily tracker stickers you can use to customize your day. There’s even a social media sticker that can help you manage your efforts to build your brand. For photos, reviews and more information check out
 kitlife.net and become a #kitgirl today!

And as a special promo for Blissful Bites Podcast listeners if you enter my name – Nicole Culver in the comments section at check-out Team KIT will add in a set of adorable snail –mail postcards just for fun. This variety pack of 10 postcards are so cute – and they are themed for the holidays too – so you can send some love to friends and family near or far!