Just Roll With It with Lee Hersh from Fit Foodie Finds

Lee Hersh is the blogger and business women behind Fit Foodie Finds. She is a healthy recipe creator, food photographer, risk-taker Blissful Bites with Lee Hersh from Fit Foodie Findsfrom Minnesota. She co-runs the Blogger Project which is dedicated to bloggers learning more about the ever changing industry. Lee has transformed her website from just a recipe blog to an entire wellness brand. She is always having fun creating the next best recipe, showing her infectious personality on snapchat and she makes getting a good sweat in fun!



How did you start Fit Foodie Finds?

I started 5 years ago, at that time I was a junior in college at the University of Minnesota and my sister and I loved to read healthy living blogs.  She just said why don’t you start a blog? The next day I just jumped right in and started a website called College Foodie Finds. It was more to chronicle my journey in college and live healthy. I was posting more educational stuff, I was not really creating content at that time.

Things morph, 6 months later I changed it to Fit Foodie Finds and then I really started focusing a lot more on food and sharing the recipes that I was eating in my own home. Today things are a lot different. I not only focus on healthy recipes but I’m really trying to incorporate more lifestyle into my website, more workouts, and travel and just like general life updates.

How do you sum up everything you do?

I say that I run a food and lifestyle website then I also mention that I run kind of like an educational consulting platform where Davida from the Healthy Maven and I kind of mentor other bloggers into how they can also run their blogs as businesses.

What has been your most proud moment out of everything?

I think every single day is a proud moment for me  being able to wake up kind of just have the realization that I plan my day and it’s completely different from the day before and that I run my life. I run the business and every single aspect of my day. It randomly hits me throughout the week, I can get really stressed and then I can just take a step back and say, Oh wait! This is awesome. This stress is awesome.

What is your biggest flop/disappointment?

My biggest flop is not realizing what Fit Foodie Finds was until 4 years in basically. I wish I’d gone into things with a different mindset. I think it took me quite some time to get the confidence to just tell people that this is what I do. If I had that confidence a little sooner I would have taken myself more seriously and just have the will power to be like, ‘this is a thing; we’re moving forward.’

Tell me more about The Blogger Project.

We really wanted to create a space where we just are very transparent about how we’re making money, how we’re pitching brands, what’s working and what’s not. That’s the whole goal of The Blogger Project. It’s really to create a community and to create conversation around blogging and business.

Biggest piece of advice who are just starting.

It’s just get started and roll with it.

Do you have a company/business owner/mentor that you looked up to?

I love Pinch of Yum. They’re based in the twin cities and I’ve met Lindsey in real life and they have become mentors to lots of different bloggers because of her transparency in business. Also Dana from The Minimalist Baker; her creativity and her work are sheer amazing. I always kind of looked up to her in micro photography and the food styling aspects of things. And any site with podcasts out there. I learn so much on podcasts, hearing other’s stories.

Even Martha Stewart, she just created this monstrosity of a brand and I’ve always liked her and I secretly wanted to be like her because she has kitchenware then she moved into bedding and it just shows how a brand can evolve overtime.

Where do you see yourself and your business in 5 years?

I wish I could predict the future because I have no idea what the internet is going to look like.  If I was doing exactly what I’m doing today in 5 years, I would be very happy.  I want to have kids, I want to raise them, I want to be at home with them and I also want to make 6 figures at the same time. Now, I like to take on a lot of projects so I could see myself kind of dipping my hands into some other businesses, not starting them but kind of joining a team of a business or two in the food space probably.

Blissful Bites podcast with Lee Hersh

What is your secret online tool?

For blogging I love Coschedule it is a content calendar scheduling tool and I swear by that. I love it, it’s visual, it helps me categorize and stay on tract. Another tool that I just picked up over the past year is called Wunderlist and it’s pretty much just this app and syncs with your desktop and your phone but it allows you to create lists. It’s kinda like to-do list but it’s virtual instead of written.

How do you find a way to stay balanced?

It has been a work in progress. I think that it’s hard to, beyond vacation to completely disconnect from your business just because social media lives on and doesn’t just like stop at 10 pm and pick back up the next morning. There are little things that I try and incorporate in my everyday to stay balanced.

What has been a successful technique for your company?

In the summer of 2015 I partnered with Ambitious Kitchen. Monique is amazing. She is actually from Minneapolis but she lives in Chicago now. We met on a press trip and we came up with the idea to host something called the Summer Sweat series on both of our websites. There is something we call the summer slump where in the summer months traffic kind of dips, engagement is low. It was a food plan mixed with workouts and kind of a guidance of a nutrition plan. It was a big risk because it was so much work but we’re moving forward with 2016 and we’re really excited and we might implement it twice this year. It was a really cool thing where we stepped out of our comfort zone and a really good thing came from it.

How did you manage to build a team around you?

Last year I was swimming in work and I decided that I would love to have someone who can help me manage social media, be there to assist in my photo shoots and just have someone to bounce ideas off of. So I hired Linley who I went to college with and she is just amazing. I feel like she kind of keeps me afloat. She just brings great energy to the business which is invaluable to me. In October, I brought on Emily as a brand manager.

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Where can we find Lee:

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Enter our February Podcast giveaway (2 jars of Wild Friends Nut Butter, Variety pack of 7 soups from Splendid Spoon, 1 bag of Blissful Eats granola and Thinner in 30 by Jenna Wolfe) by filling out the form below AND/OR writing an iTunes review and sending a screen shot of it in an email to me!

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Creating a Brand Identity with Lindsey Skye

Lindsey Skye, Branding Expert

lindsey skye blissful bites podcast

Lindsey is a mom to 2 boys and enjoys traveling the world with her family. As a photographer and social media junkie, Lindsey works with female entrepreneurs to fine tune their online presence and build brand confidence. She works with women to show you that you should have confidence in your brand and know that you should not spend thousands on perfecting your image.

Lindsey has been able to really help female entrepreneurs fine tune their online presence and build brand confidence on and offline.

Social media is a visually captivating platform that you really have to have eye for graphic and design as well as the social aspect of it.

What should entrepreneurs be focusing on if there working on growing their brand?

The things that you should definitely be working on is being consistent across all areas of business whether that’s your specific website, connecting with your network or just creating posts seen by the masses.

What would you say is your favorite social media platform?

It would definitely be Periscope first and Instagram second. I say Periscope because when you get on to a live streaming network like Periscope you are able to reach new people every single day, with very little effort and you talk about topics, meet new people and then they share it with their audiences. You really don’t have to do much work other than show up.

Do you have quick tips for people who are nervous about their first live broadcast?

The number 1 answer is to just do it. Stop worrying about the planning and looking perfect and having everything set up nicely. Just get on there, start talking and then write down some ideas afterwards or things you can change and make it better every single time.

How do you style and edit pictures?

My favorite way to style pictures is with a simple background because it is visually appealing. This is going to be the best way for you to get your vision and your message across through beautiful picture without too much clutter and chaos. For editing pictures, I do a lot of in phone editing underneath your actual photo album. One of my favorite apps would be the Color Story app.  It’s a brand new app that is absolutely changing the way I create my images.

blissful bites podcast lindsey skye

What would be your number one piece of advice to just start? 

Next to just getting out there and doing it, have your content pre-planned out. Plan ahead of the time, create a content calendar, write out what you are promoting and when you are marketing those promotions so that people will start to get to know you and what you have to offer.

What is your social media pet peeve? 

One of the biggest things that drives me nuts is spammy sells and that is simply when people aren’t sharing the experience of what they are offering, they just simply want you to buy.

What are the 3 things that they can do other than posting photos of their product? 

  1. Give a testimonial of the few previous clients that you had.
  2. Share your story and why you are so passionate about your product and services.
  3. Layout a way for them to contact you and receive something in return.  Start a newsletter, give them something  free and start the relationship without actually selling the product right up front.

What would be your piece of advice for entrepreneurs who are ready to take their brand to the next level?   

Create a brand identity for yourself.  Think about how many times you’re showing up per day on social media, how well your engaging in the audience that you have built and how you follow through with this audience. Make sure that you are following through with this relationship outside social media.

What are 3 action items they can do right now to help their brand? 

  • Connect with the people you have in your network. Start sharing your story, passion, and message.
  • Create a product for you to offer
  • Plan out a strategy and create a plan to implement it.

What is your favorite online tool? 

I absolutely rely on the power of Google and I think that is something people often forget. Besides using the most powerful search engine ever, I also absolutely love This is where I get so many inspirational pieces of design work and fonts which are my absolute favorite part of design.

Tell us one thing that you do in your day that contributes to your success.

I get up really early and that is one thing it’s non-negotiable, I drink a ton of coffee and I’m always consistent.

Where Can we Find you?

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Blissful Bites Podcast: Episode 000 About Me

I’m SO psyched to launch this podcast today! Its been a lot of sweat and hustle over the past few weeks interviewing AMAZING women. I want to tell you all about why I’m starting this podcast and what you can expect today.

blissful bites podcast

I’m starting this podcast because we all need some motivation and inspiration. When I started Blissful Eats I was always researching, reading and looking for stories of how entrepreneurs got their start. This podcast is it for you. You’ll hear entrepreneurs share their successes, struggles, lessons learned. I have no doubt you’ll walk away inspired and with something to go do! My goal is to share information, ideas, and just be transparent. I want this to be a place for you to hear stories, inspiration and navigate the craziness of the food industry.

nicole culver blissful bites podcast

If you’ve been reading my blog, or following me on social media any where you know I’m passionate about helping other women get their start. My goal is to share information, ideas, and just be transparent. I want this to be a place for you to hear stories, inspiration and navigate the craziness of the food industry.

I’ve got amazing guests lined up. Each week I’ll be sharing video promos to get to know our guests plus inspirational quotes. I’ve interviewed Nikki Coconut Butter, Jenna Wolfe, Lindsay Skye, Jessica Merchant from How Sweet Eats, Lee Hersh from Fit Foodie Finds, Katy Widrick and so much more. Each week I’ll bring you two people, a food entrepreneur and a business episode.  My favorite thing about laughing this podcast is connecting and chatting with these amazing women.

You can find the podcast on iTunes, Stitcher and here on my blog.


Want to hear stories of inspiring women entrepreneurs? Check out the Blissful Bites podcast! Click To Tweet

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Just Get Started with Nikki Frezza from Nikki’s Coconut Butter


Nikki’s the owner of Nikki’s Coconut Butter and she is a self-described workaholic and loves a good challenge. She is the co-founder of Nikki’s Coconut Butter with her husband Andrew together they enjoy coming up with new and innovative ways to grow their business, develop new flavors and creating a business they truly love.


Getting to Know Nikki:

3 Pieces of Advice from Nikki

  • “I see a lot of little mistakes as part of the learning process. If it costs you a lot you’ll know, for sure, you won’t make it in the future.”
  • Don’t overestimate your production power. Don’t over sell if you don’t have a plan for it. Plan out your best case scenario. Can you handle the demand?
  • Make sure you look over your expenses and stay on top of them regularly.


Why you shouldn’t try to make a product that works for everyone:

Think about a Radio DJ. If he tries to please everyone and plays jazz, rap, country. He’ll please nobody. The whole idea is to try to target that small niche group.

Company or Business You Look up To:

Justin’s nut butter. “He has really been a pioneer in that sort of nut butter industry doing a lot of things differently and I really admire that.

Mary’s Gone Crackers, she sells this gluten-free crackers and she’s been doing this since the 80’s and this lady, back in the 80’s gluten-free wasn’t a thing, so she really pioneered that.

Book Recommendation

Cooking Up A Business by Rachel Hofstetter

The Compound Effect by Darren Hardy

What do you do to make your day successful?
  • Early 530-630 wake up
  • Take time for meditation.
  • Keep a gratitude journal – write down 3 things your grateful for.

What’s your advice to those starting out?

Don’t wait for that perfect idea. Don’t wait for it to be “ready” or perfect. A lot of times your customers will help you make it better. Let your customers give you feedback and let them make it better.

Best online tool?

My favorite tool right now is boomerang at gmail and its basically something that you can download and add to your gmail account and it helps basically just like a boomerang kind of brings your emails back. So if you are scheduling a follow-up, if you are writing an email to someone that you are hoping to get a response from soon. This boomerang feature allows it to come back to you whenever you want it to.


Where can we find you?

Don't Wait for that Perfect Idea. Blissful Bites with founder of @coconutnikki Click To Tweet

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