Taylor versus Alexis is something I came up with to show you the different camps bloggers fall into when trying to grow their blogs.
Although they’re not technically real people, they were created based on the daily talks + interactions I have with my community. Their traits are absolutely real and based on real people.
You’re currently Taylor or Alexis. Which one?
You need to read the rest of the page to figure that out.
One of them makes no money from her blog….or nothing significant….and the other one is rocking it.
So…let’s get to it!
Ya know the Sunday scaries? I don’t think I had actually heard this phrase at that time…but one thing is for sure…I had them.
I couldn’t sleep. I was anxious all of the time. I was up for HOURS every single night. I dreaded going into my school to teach every single day.
This started in 2009…and by the time my school year rolled around in September 2010, we decided this was the year to make my escape from teaching.
Things were changing in public education and it became less about what the kids needed and more about state testing and teaching to perform on tests. I couldn’t take it.
On the beach in August 2010, my husband Dan and I, made the decision that this would be the year I quit…so now we had 11 months to figure it out.
I didn’t take the safe road….although I did interview for some other teaching jobs in suburbia that May.
I knew in my heart I wouldn’t get them, because I didn’t want them.
What did I do?
I doubled down on what I was good at.
I took a risky decision to start a food business.
Helping people eat healthy.
I started Pure Bliss Eats (now Blissful Eats because of a ™ issue!) where I created whole grain snacks.
That day I quit over the summer was one of the best, most momentous days for me. A stress and weight had MAJORLY been lifted.
That next day August 17, 2011, it was time to get MAJORLY serious. I needed to replace my teaching salary, which was a very stable, consistent, well paying salary!
Except I had no business model. I had no business plan. I wasn’t making any money besides a few free products….which do not pay the bills.
I was hoping to make 50% of my money running my food business and 50% from my blog.
….and this is exactly when I started operating as an Taylor.
Each strategy requires more time and pulled me in a different direction.
I didn’t feel like I had a real business….and I wasn’t even sure if what I was doing helped people.
I didn’t do anything consistently….
When I tried to survey my audience…I didn’t hear anything back.
I have been a pageview seeker.
Everyday I tried to find more info online on how to build my blog. This isn’t very effective because… I don’t have THAT much time.
It would all go into creating new content and then researching how to grow and make money…..and how to get brands to work with me for more than just free product.
It wasn’t very effective…like at all.
I spent hours every week and I felt like i was still in the same place. My pageviews barely budged.
It’s frustrating and disheartening.
After months of doing this, I decided to concentrate just on ad revenue and sponsored posts.
For 14 days straight I sat down and emailed every brand I could think of that I wanted to work with.
I also put up some Google ads on my sites and reached out to some ad companies in hopes I could bring in a few bucks every month.
After a few weeks…no responses….
Okay, there was one from a company who offered to send me two jars of nut butter.
While I do love nut butter….it doesn’t pay my bills. (But it would be pretty cool if I *could* pay my bills in peanut + cashew butter….)
I decided to create an ebook in more hopes to bring in money.
14 breakfast recipes. It took me 3 months to create and shoot the pictures.
I learned how to do landing pages, a gumroad checkout page and I got some emails ready to send to the people on my newsletter list.
I had everything ready to go and I was excited to finally make some “passive” income.
(It’s funny to think of this as passive, since I put 3 months of work in to create it!)
I hit publish, posted in all the share groups, sent an email to my newsletter list and waited for the sales to roll in.
I ended up selling 5 ebooks, which I was pretty happy about.
But then I realized….is this going to be it? All this work for $35???
There has to be a better way.
I was happy because I had made some money online…but not nearly enough for the amount of work I put in.
And it was not sustainable….there was no consistency to it.
I was trying everything…. I wasn’t focused.
I was listening to a podcast…and something clicked for me.
It was my BIG A-HA moment.
I realized I was operating as a Taylor…(even though I hadn’t named that Taylor term)
I realized I had hit my limit with the money I could earn if I stayed a Taylor….