Write as you would speak with Maria Carras

Maria Carras is the CEO & Founder of Maria Carras Creative — a creative copywriting and virtual assistance agency working with coaches, creatives and online educators to help them thrive online.

She lives in Athens, Greece with her British, aspiring-author husband, her two rambunctious little boys and a rather ridiculously moody cat.

When she’s not listening to podcasts or writing for clients, you’ll find her reading stories to her boys or making herself yet another cup of coffee.

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Big Takeaways

  • Copywriter has a goal to sell something, usually.
  • Started her career in London, working as a Publicist helping actors and director get press coverage.
  • She’s always been involved in marketing and creative.
  • If you have a product to sell, you have to get into the mind of the person who needs that product. You have to identify why they need that product.
  • You have to get really specific about who your client is.
  • Use words they would use to describe their struggles, dreams, hopes.
  • Get on the phone with them to get an idea of what’s important to them!
  • Write in your own voice. Write as you would speak!
  • Make it conversational.
  • People buy from you because it’s you.
  • Pretend you’re talking to a friend and let your guard down!
  • Put more thought into your captions! Good copy goes a long way.

It’s about really identifying those pain points and work it into your copy so you’re talking directly to them, so they immediately see themselves in your writing. They can identify themselves as someone you  can help.

Find your own voice by practicing talking out loud about what it is you do. See what words YOU use when you talk, make sure to include that in your copy. It makes you more human and it makes it so much more easier for someone to reach out to you when they read your copy. When they finally connect to you, you’re exactly who they thought you would be because they already met you through your words.  

Just keep practicing writing in your own voice. Soon you’ll find it and it will become second nature. The blank page is a scary thing. Put your guard down and let your natural voice come out. Pretend you’re talking to a friend. That’s the number one thing I wish my clients would do more of!

How to Write a Great About Page:

  • Write in the first person. You come across as so much more personable and it’s so much more human to write as if you’re talking to somebody.
  • Get specific of who your client is.
  • Use a one liner to tell what you do.
  • Who you are, what you do, who you help and how you help them.
  • Talk about your client’s pain point.
  • This page isn’t about you, it’s about your clients. They’re interested in finding out how you help them
  • Outline their pain points.
  • Talk about how you can help them and how you’ve helped others.
  • It’s a gateway for people to reach out to you.
  • It’s a conversation starter.

Get Maria’s About Page workbook here!

Connect with Maria!Write a great about page

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